Trusted by 2,391 companies and 15,607 ecommerce and agency pros.
Profit-first tracking & analytics for ecommerce teams that have outgrown ROAS.
For ecommerce brands and agencies that need more than revenue screenshots, Reaktion turns first-party data into profit signals your teams and ad platforms can act on.
30-40% of conversions are invisible with pixel tracking
Ad blockers, iOS privacy changes, and cookie restrictions mean your pixel misses up to 40% of actual purchases. You are optimizing on incomplete data.
ROAS hides what actually makes money
A 3x ROAS campaign can lose money once you subtract product costs, shipping, returns, payment fees, and VAT. Revenue is not profit, but your bidding treats it like it is.
Returns destroy reported performance
Fashion brands see 20-30% return rates, yet ad platforms never adjust. Campaigns look profitable until refunds hit weeks later, and by then the budget has moved.
You cannot tell new customers from repeat buyers
Without separating acquisition from retention, you risk spending acquisition budgets on customers who would have bought anyway. CAC becomes meaningless.
Product-level profit is a blind spot
Teams push bestsellers that look great on revenue but have terrible margins or high return rates. Without per-SKU profit data in your ad platform, the algorithm cannot help.
Data lives in 6 different platforms
Google Ads, Meta, TikTok, Shopify, GA4, and spreadsheets each tell a different story. By the time someone builds a report, the numbers are already stale.
Track and optimize for what matters.
Feed the marketing algorithm what actually makes you money.
Reaktion
Tracking uplift: 34%
Google Ads
Tracking uplift: 41%
Meta Ads
Tracking uplift: 32%
TikTok Ads
Tracking uplift: 38%
GA4
Tracking uplift: 36%
Klaviyo
Encrypted first party order dataProfitRevenueNew CustomerRefundsOn-sale revenue
Profit
Revenue
New Customer
Refunds
On-sale revenue
Encrypted first party order data
Profit
Revenue
New Customer
Refunds
On-sale revenue
Encrypted first party order data
See your real profit data, inside every ad manager
Google AdsTrack, optimize campaigns and report on the metrics that truly matter.
ads.google.com/aw/campaigns
Live
Unlock powerful metrics
POAS
Profit
Revenue
New customer revenue
On-sale revenue
Refunds
Tracking uplift↑34%
POWERED BY REAKTION.COM
LIVE
Unlock powerful metrics
POAS
Profit
Revenue
New customer revenue
On-sale revenue
Refunds
Tracking uplift↑34%
POWERED BY REAKTION.COM
Google Ads — Campaigns
US / CA | Reaktion · All time
by Reaktion
Campaign
Budget
Status
POAS
Net Profit
Returns
Margin
lightweight sport shoes
$1,200/day
● Active
0.7
−$4,200
$8,400
−9%
oversized hoodie
$900/day
● Active
0.9
−$1,800
$3,200
−4%
minimalist sweatshirt
$800/day
● Active
0.8
−$2,600
$5,100
−6%
slim fit jeans
$1,500/day
● Active
1.4
$6,800
$1,200
18%
leather backpack
$2,000/day
● Active
1.6
$11,400
$890
22%
sports cap
$2,500/day
● Active
2.1
$18,600
$420
27%
Meta AdsTrack, optimize campaigns and report on the metrics that truly matter.
TikTok Ads ManagerTrack, optimize campaigns and report on the metrics that truly matter.
ads.tiktok.com/i18n/perf/campaign
Live
Unlock powerful metrics
POAS
Profit
Revenue
New customer revenue
On-sale revenue
Refunds
Tracking uplift↑32%
POWERED BY REAKTION.COM
LIVE
Unlock powerful metrics
POAS
Profit
Revenue
New customer revenue
On-sale revenue
Refunds
Tracking uplift↑32%
POWERED BY REAKTION.COM
TikTok Ads Manager — Campaigns
Reaktion.com · 2024-06-13 – 2026-01-12
by Reaktion
Campaign
Cost
Conversions
POAS
Net Profit
Gross Profit
Margin
Funny Hoodie Drop Test
$1,200
24
0.9
-$420
-$120
11%
AI Gadget Unboxing Reel
$1,150
38
0.8
-$150
$310
14%
Best Seller Retarget Ad
$1,200
31
0.6
-$480
-$720
18%
Shopify Store Launch Video
$1,450
104
1.2
$1,150
$1,480
21%
Marketing Tool Demo Clip
$1,700
180
1.5
$2,040
$2,430
24%
Agency Funnel Explainer
$2,000
260
1.8
$3,120
$3,680
25%
1 / 3
Optimize for true profit with POAS bidding
The Power of POAS
When you switch from ROAS to POAS bidding, the algorithm stops chasing revenue and starts chasing profit. The results compound fast.
Live
POAS Bidding Activated
Available on
Google Ads
Meta Ads
TikTok Ads
Revenue+8%
Profit+17% ↑
Profit uplift after 30 days
+17%
POAS Score
N/A
The Complete Operating System for Ecommerce Growth
Reaktion is your all-in-one command center for tracking your marketing performance, optimizing your profits, analyzing your performance across all aspects of your ecommerce business, and providing profitable business intelligence to uncover deep insights and profit opportunities.
#1 Tracking For Ecommerce
Send 100% of your orders with first-party data to your channels. Compliant. Plug-and-play. Opens a world of new metrics to improve performance.
75+ Real-time Dashboards
Get reporting and real-time dashboard for every role in your agency or ecommerce company.
Business Intelligence
Complete financial overview, deep LTV analytics, intelligent labels for Google Shopping and much more.
Ad Creative Cockpit
Increase profits with dynamic product labels for your shopping feeds
All Data In One Platform
Connect all your ecommerce stores, marketing channels, Klaviyo, GA4, Search Console, Google Sheets, and affiliate
Built For Agencies & Ecommerce Merchants
Easily onboard your clients or invite agency partners (free). The complete collaboration platform.
Labelizer For Your Google Shopping Feed Ads
Smart product labels out-of-the-box – plus full customization – to maximize profits from your Google Shopping ads.
Track Advanced Metrics
Track true profit, POAS, new customer revenue, true CAC : LTV ratio, and returns and refunds.
Optimize campaigns for profit / POAS
Get real-time financial overview of your business
Google Shopping Labelizer
Skyrocket your Google Shopping profit by up to 30%.
The only Google Shopping and Performance Max custom-label tool you'll ever need. Labelizer scores every product in near real time and adds, updates or removes custom labels automatically, so your budget only follows what actually sells.
“We’re already running server-side tracking – so why does this matter?”
We’ve spent over 5 years perfecting what we genuinely believe is the best tracking solution for ecommerce. We believe in it so much that we offer a free trial, free onboarding, no credit card, and no strings attached. Here’s why.
POAS Bidding
Optimize your campaigns for true profit, incl. returns and refunds. Works for Google Ads, Meta Ads and TikTok Ads.
Conversion Booster
Track 37% more orders in your marketing channels (average). Bypass ad blockers and iOS tracking limits, and capture orders even when pixels fail or blocked.
Accurate Profitability Insights
Know your exact profits and POAS levels for all your channels, campaigns, ad sets, keywords, and ads.
Track Refunds & Returns in Google Ads
POAS is lying to you if it doesn’t take in refunds and returns. Get refund data in your Google Ads account on the channel down to the keyword level.
Accurate New Customer Tracking
Uses first-party data and customer database matching to verify new customer status. Track your your true CAC and New Customer Revenue in Google Ads, Meta Ads, and TikTok Ads.
Send Reaktion Tracking Into Your Existing Events
We never overwrite your existing tracking. Once Reaktion proves its tracking uplift, you can send our events into your current events to avoid triggering a new learning phase.
Customer Journey & Channel Overlap Analysis
Analyze avg. touch points per order from your channels, avg. time span between stages, and channel overlap percentages.
Klaviyo Full Event Tracking
Track profits, revenue, new customer revenue – in total, per campaign and even down to per recipient.
Tracking x Labelizer – the power couple of ecommerce performance
Track exact profit down to the product level. Use tracked POAS as the foundation to identify and label products, for example, as product winners in Reaktion’s Labelizer.
100% tracking health with first-party data
Feed your marketing channels with premium first-party data for optimal signals to the algorithm and conversion APIs.
Consent Mode Compliant
Activate Consent Mode for full compliance. Plug and play. Fully aligned with Google Ads Consent Mode V2.
Instant Tracking Setup – No Developers Required
Set up powerful tracking in minutes – easy to use, fast to deploy and completely secure. No developer required.
Become the Best Agency That Turns Clients Into Lifelong Fans
From data mess to client success: Learn how 350+ top agencies boost client results while reducing stress over deadlines and reporting.
Grow Your Ecommerce Brand: Stop Wasting Ad Spend & Turn Your Data Into Profit
Goodbye guesswork, hello growth. Learn how 1,500+ ecommerce brands boost performance, cut returns, and gain a 360° view of what drives their ecommerce business forward.
How Lifestyle Brand PLAZA, Led by Agency Plutonic, Increased Net Profit by 138%
🥇 CASE COMPETITION WINNER
What happens when you replace ROAS with real profit insight?In just 180 days, PLAZA and Plutonic turned sharper insights into smarter, more profitable growth.
📈+54% Gross Sales 💰+185% Net Profit 📈+78% Profit on Ad Spend (POAS) 📉-29% Customer Acquisition Cost (CAC)
The secret? A shift from ROAS to POAS, powered by Reaktion’s profit-tracking framework and strategic collaboration with the performance agency Plutonic.
What happens when you replace ROAS with real profit insight?In just 180 days, PLAZA and Plutonic turned sharper insights into smarter, more profitable growth.
📈+54% Gross Sales 💰+185% Net Profit 📈+78% Profit on Ad Spend (POAS) 📉-29% Customer Acquisition Cost (CAC)
The secret? A shift from ROAS to POAS, powered by Reaktion’s profit-tracking framework and strategic collaboration with the performance agency Plutonic.
Plug it in. Turn it on.
With our one-click integrations to all major ecommerce platforms and marketing channels, you’ll be up and running in under 10 minutes
– no coding skills needed.
Connect your ecommerce platform 3-7 min
In just a few clicks, Reaktion syncs the last 2 years of your order and product history. Whether you’re an ecommerce brand or an agency managing multiple stores, connecting is fast, simple, and unlocks your first wave of insights.
Activate server-side tracking 2-5 min
Our one-click setup makes advanced tracking effortless. In just minutes, you’ll be tracking 100% of your orders, customer journeys, and key events across Google Ads, Meta, TikTok, and Klaviyo — with no code required. Reaktion automatically sends 100% of your orders to conversion APIs such as Google Ads API and Meta Ads API, and enriches your campaign data with insights like profits, return rates, and new customer revenue.
Expand your data sources 0-2 min
Reaktion pulls, streamlines, and sends data beyond your ecommerce and marketing channels. It collects data from Klaviyo, Search Console, and affiliate networks, making it your one-stop shop for comprehensive data analysis. We also send server-side data to GA4 and Klaviyo, with fully customizable reporting with profit values. Get daily or weekly reports delivered straight to Slack or email, keeping your team informed.
Add your costs for real profit tracking 1-3 min
Reaktion goes beyond revenue. Upload or sync your product COGS, returns, and operational costs to calculate your real net profit — per product, order, or campaign. Everything you need for true profit visibility.
Start optimizing for real profit 1-3 min
Within days, you’ll start seeing the impact of Reaktion’s server-side tracking across Google Ads, Meta Ads, and other channels. With more accurate data fueling the algorithms, your campaign performance improves, driving higher profits. You can choose to optimize for revenue/purchase value or go a step further and optimize for true profit – factoring in COGS, shipping, returns, and more. This is especially useful if you sell products with varying profit margins or shipping costs.
Loved by the kind of ecommerce marketers who split-test their coffee…
… and recommended by people who’ve actually read the Meta Ads changelog.
“Reaktion has made reporting far easier, more in-depth, and time-saving compared to Datastudio. The server-side tracking, profit optimization, CLV, audiences, and insights at the creative level are incredibly valuable. The ability to provide even more insights to our customers at the product and category level makes the collaboration far more data-driven.”
“We have now been using Reaktion for 4 months and this is just what we have waited for. As a +10m dollar e-commerce business, we need to know what marketing channels and assets works, but have not been able to until we started with Reaktion. I really like the way Reaktion shows us click rate, ROAS and seen-through% for each of our content, so we can make more of the content that works. And then we use the blended ROAS a lot to decide which channels should have more budget and which shouldn’t.”
“Must-have tool for all ecommerce merchants that want to understand and optimize their profitability across campaigns, products, and customers.”
“Reaktion is a remarkable tool that has significantly enhanced my e-commerce business. With its marketing tracking, attribution, and real-time dashboard capabilities, it has become an essential part of my operations.”
Tracking
Track every order with precision. Server-side tracking for Meta, Google, TikTok, and GA4 via Conversion APIs. Feed the algorihm with premium first-party data for maximum ROI on your marketing budget.
Track every order with precision. Server-side tracking for Meta, Google, TikTok, and GA4 via Conversion APIs. Feed the algorihm with premium first-party data for maximum ROI on your marketing budget.
We turn ecommerce & marketing data into clear, actionable insights. From simple product analytics to our advanced cohort analytics on your Customer Lifetime Values.
We turn ecommerce & marketing data into clear, actionable insights. From simple product analytics to our advanced cohort analytics on your Customer Lifetime Values.
❌ Client scatter — no unified view of performance.
❌ Tracking errors hidden across platforms.
❌ Time wasted exporting, compiling, and reporting.
❌ Hard to identify under‑performers at a glance.
✅ The #1 alternative to Looker Studio, GA4 and Agency Analytics.
Say goodbye to wasted hours copy-pasting reports or wrestling with messy data layers.
Welcome to 2025. You didn’t get into this industry to copy-paste numbers you don’t trust or fix broken tracking setups.
Reaktion gives you decision-ready, accurate, and automated tracking and reporting – so you can spend more time on the creative and strategic work that actually moves the needle.
Get started with a free trial and onboard with confidence.
Every plan includes a personalized onboarding call.
Agencies? Your team and every one of your clients gets their own onboarding session, too.
Get started with a free trial and onboard with confidence.
Every plan includes a personalized onboarding call.
Agencies? Your team and every one of your clients gets their own onboarding session, too.
✅ Absolutely! All ecommerce merchants get a 10-day free trial, and if you’re an agency bringing a client on board, you can offer them a full 30-day trial.
Life happens – spilled coffee in your keyboard, surprise getaways, or just a packed schedule? If you need a few extra days to explore Reaktion properly, just shoot us an email. We’re happy to extend your trial so you can get the most out of it.
What are the benefits of using Reaktion for an ecommerce merchant?
✅ Accurate marketing tracking: Reaktion’s server-side tracking recovers orders that traditional browser pixels often miss, giving you more complete and accurate marketing data. This enhanced data feeds directly into your ad platforms’ algorithms, helping them optimize more effectively and boost campaign performance.
✅ Profit-driven analytics: Reaktion calculates your true profits by factoring in product costs, ad spend, payment fees, and even returns. You can finally optimize campaigns for actual profit, not just top-line sales.
✅ Near real-time, unified dashboard: All your vital metrics – orders, ad performance, sales, ROAS, POAS, CAC, etc. – are available in near real-time on one dashboard. There’s no need to juggle multiple tools or spreadsheets which frees up your time and reduces errors.
✅ Customer LTV insights: The platform provides deep customer lifetime value analysis, so you can understand what each customer is worth over time and adjust your marketing and retention strategies accordingly.
✅ Product and return analytics: Reaktion shows which products, brands, or categories drive your growth and which might be hurting your profits. It even factors in returns, so you know the exact profit from each channel and campaign after returns are accounted for.
What’s the cost?
We always offer a free trial so you can experience Reaktion risk-free. To find the right plan for your business, visit our pricing page where you can calculate costs based on your specific needs. Our pricing model is a hybrid based on the number of stores requiring server-side tracking and your average monthly order volume.
What if I’m agency with many clients?
Good news! We have tailored solutions and an agency partner program for you. Please contact us and we will get you started for free!
Is it complex to get started?
We get it – everyone claims to offer ‘one-click integrations,’ yet many still require developer involvement.
With Reaktion, it’s actually true. As tech partners with platforms like Shopify, WooCommerce, Magento, Meta Ads, Google Ads, TikTok Ads, and Klaviyo, our integrations are truly plug-and-play. You can connect your first store and marketing channels in under 5 minutes – no coding, no hassle.
See how profit-first tracking & ecommerce analytics changes your marketing decisions.
In a short demo, we will show how Reaktion turns first-party ecommerce data into profit signals your team and ad platforms can act on, so you can move beyond ROAS and optimize for what actually grows contribution margin.
2,391companies trust Reaktion
15,607ecommerce and agency pros
POASprofit-based campaign optimization
Find campaigns, products, and channels that look good on ROAS but lose money after costs and returns.
Push profit, new-customer revenue, refunds, and margin data into the platforms your team already uses.
Understand whether Reaktion is the right fit for your ecommerce brand or agency setup.
Book demo
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REAKTION MOBILE APP
Get a near real-time view
of what’s really happening on the go
Reaktion for iOS and Android gives your team a near real-time financial overview, clear insight into marketing performance, and an easy way to verify tracking health, all in one place, so you can make better decisions wherever work happens. If you are an agency, you can access all your clients in one app.
Monitor sales, orders, MER, new customer revenue, and true profit.
See which channels and ads are performing best today, or get notified when something is off.
Verify that your tracking is working as it should, and get peace of mind.
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