Stop optimizing for ROAS. Start optimizing for profit & metrics that move the needle.

Track and optimize for what matters.

Feed the marketing algorithm what actually makes you money.

By sending POAS, Net Profit, New Customer Revenue, and Refunds as real signals into your ad platforms, you train the algorithm to optimise for profit.

Reaktion

Tracking uplift: 34%

Google Ads

Tracking uplift: 41%

Meta Ads

Tracking uplift: 32%

TikTok Ads

Tracking uplift: 38%

GA4

Tracking uplift: 36%

Klaviyo

Encrypted first party order data Profit Revenue New Customer Refunds On-sale revenue

Profit Revenue New Customer Refunds On-sale revenue Encrypted first party order data Profit Revenue New Customer Refunds On-sale revenue Encrypted first party order data

See your real profit data,
inside every ad manager

Google Ads Track, optimize campaigns and report on the metrics that truly matter.

ads.google.com/aw/campaigns

			by Reaktion
Campaign	Budget	Status	POAS	Net Profit	Returns	Margin
lightweight sport shoes	$1,200/day	● Active	0.7	−$4,200	$8,400	−9%
oversized hoodie	$900/day	● Active	0.9	−$1,800	$3,200	−4%
minimalist sweatshirt	$800/day	● Active	0.8	−$2,600	$5,100	−6%
slim fit jeans	$1,500/day	● Active	1.4	$6,800	$1,200	18%
leather backpack	$2,000/day	● Active	1.6	$11,400	$890	22%
sports cap	$2,500/day	● Active	2.1	$18,600	$420	27%

Meta Ads Track, optimize campaigns and report on the metrics that truly matter.

adsmanager.facebook.com/adsmanager/manage/campaigns

			by Reaktion
Campaign	Amount Spent	Budget	POAS	Net Profit	Gross Profit	Margin
lightweight sport shoes	$59,663	$50/day	0.9	-$420	-$120	11%
oversized hoodie	$37,722	$75/day	1.3	-$150	$310	14%
minimalist sweatshirt	$14,294	$60/day	0.6	-$480	-$720	18%
slim fit jeans	$14,052	$90/day	1.2	$1,150	$1,480	21%
leather backpack	$9,267	$120/day	1.5	$2,040	$2,430	24%
sports cap	$8,037	$150/day	1.8	$3,120	$3,680	25%

TikTok Ads Manager Track, optimize campaigns and report on the metrics that truly matter.

ads.tiktok.com/i18n/perf/campaign

			by Reaktion
Campaign	Cost	Conversions	POAS	Net Profit	Gross Profit	Margin
Funny Hoodie Drop Test	$1,200	24	0.9	-$420	-$120	11%
AI Gadget Unboxing Reel	$1,150	38	0.8	-$150	$310	14%
Best Seller Retarget Ad	$1,200	31	0.6	-$480	-$720	18%
Shopify Store Launch Video	$1,450	104	1.2	$1,150	$1,480	21%
Marketing Tool Demo Clip	$1,700	180	1.5	$2,040	$2,430	24%
Agency Funnel Explainer	$2,000	260	1.8	$3,120	$3,680	25%

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Why it matters

The Power of POAS

When you switch from ROAS to POAS bidding, the algorithm stops chasing revenue and starts chasing profit. The results compound fast.

Live

POAS Bidding Activated

Available on

Google Ads

Meta Ads

TikTok Ads

Revenue +8%

Profit +17% ↑

Profit uplift after 30 days

+17%

POAS Score

N/A

Get a near real-time view of what’s really happening on the go

Reaktion for iOS and Android gives your team a near real-time financial overview, clear insight into marketing performance, and an easy way to verify tracking health, all in one place, so you can make better decisions wherever work happens. If you are an agency, you can access all your clients in one app.