Reaktion vs. AgencyAnalytics

Become the best ecommerce agency your clients have ever had.

AgencyAnalytics aggregates your clients' data into tidy reports. Reaktion goes further: manage every client from one login, automate custom reports, and because we provide the data with our own server-side tracking, feed true profit (POAS) straight back to their ad accounts. The all-in-one platform built for ecommerce agencies, free for your whole agency.

⚡Create free agency account Free for your whole agency
See the comparison Feature by feature
At a glance
🏆 Reaktion
AgencyAnalytics
One login, all clients
Yes
Yes
Custom & automated reports
Yes
Yes
Tracks performance, not just reports it
Yes
No
True profit (POAS) to ad platforms
Yes
No
Cost for your agency
Free + commission
Paid per client
Free agency account · Earn commission per client
Certified
Shopify Partner
Certified
Google Ads Partner
Business
Meta Partner
★ ★ ★ ★ ★
Rated 4.8
Trustpilot
Used by 350+ agencies and 2,391 fast-growing ecommerce brands.
Switched from AgencyAnalytics
“AgencyAnalytics was great for pulling reports together, but that's all it did. Reaktion gives us the same one-login, automated reporting across every client, plus the tracking and true POAS that actually improves their results. It made us a better agency, and it's free for us.”
One login, all clients Automated reports True POAS for clients Free for agencies
TK
Thomas K.
Agency owner
Free
For your whole agency, + commission
1 login
Every client, one dashboard
+37%
More orders tracked vs. pixel-only
POAS
True profit fed to ad platforms
The basics

A fair comparison. You decide.

Both give agencies one place for client data, custom dashboards and automated reports. The difference is what happens beyond the report, and whether the platform is built for ecommerce.

Compare
🏆 Reaktion
AgencyAnalytics
One login for every client
Yes
Yes
Custom dashboards & automated reports
Yes
Yes
White-label reporting
Yes
Yes
Tracks performance, not just reports it
Yes
No
True profit (POAS) sent to ad platforms
Yes
No
Deep ecommerce insights (CLV, returns)
Yes
No
Built for
Ecommerce agencies
General reporting
Cost for your agency
Free + commission
From ~$20 / client / mo
Public ratings and published pricing, July 2026. AgencyAnalytics is a multi-channel reporting platform; some comparison details are from Reaktion’s own research and may be outdated — do your own due diligence before deciding.
Feature by feature

Where Reaktion makes you a better agency.

AgencyAnalytics aggregates and reports. Reaktion tracks, optimizes and improves client performance, side by side.

Capability 🏆 Reaktion AgencyAnalytics
Manage all clients from one login
Custom dashboards & automated reports
White-label client reporting
Built-in server-side tracking
Optimize campaigns for true profit (POAS)
Feed profit & returns back to Google / Meta
Deep ecommerce insights (CLV, new vs repeat)
Google Shopping feed optimization (labelizer)
Duplicate reports across clients
Free for your agency + commission
Purpose-built for ecommerce
Klaviyo integration & enrichment
True POAS for your clients

Don't just report ROAS. Optimize your clients on true profit.

A reporting tool can only show what already happened. Because Reaktion owns the tracking, it factors COGS, shipping, fees, returns and refunds into every client's orders, then feeds true profit (POAS) back to Google and Meta, so you don't just report performance, you improve it.

✓ Calculates COGS, shipping, payment fees, pick & pack and returns per order
✓ Feeds true profit back to Google Ads and Meta with one-click setup
✓ Perfect for catalogs with very different product margins
✓ Improves real ROI on your marketing budget, not just reported ROAS
Campaign bidding POAS mode
PMax · Bestsellers
ROAS
4.0×
POAS after refunds
0.9×
Search · Brand
ROAS
4.1×
POAS after refunds
3.2×
Meta · Prospecting
ROAS
3.8×
POAS after refunds
2.6×
Same ROAS, very different profit. Reaktion scales the green and pauses the rest.
New vs. repeat revenue
€1.42M
New customers
€0.99M
Repeat customers
True new-customer CAC
€38.40
New-customer share
59%
Ecommerce depth, not just dashboards

Show clients insights a reporting tool can't.

New vs. repeat revenue, true CAC, CLV and profit per product, the ecommerce metrics that win renewals. AgencyAnalytics can chart what it's fed; Reaktion calculates the numbers your clients actually care about and helps you act on them.

✓ New vs. repeat revenue and true CAC per client
✓ CLV and profit per product, not just ad metrics
✓ The ecommerce numbers that prove your value at renewal
✓ Insights AgencyAnalytics can only chart if another tool provides them
We provide the data, not just aggregate it

Built-in server-side tracking, so your data is actually yours.

AgencyAnalytics can only report the data your clients' other tools collect. Reaktion generates it: state-of-the-art server-side tracking recovers around 37% more orders than pixel-only setups and exports 100% back to Google and Meta, all compliant with Consent Mode v2.

  • ✓ Server-side tracking you own, on every client
  • ✓ 100% of orders exported to Google Ads and Meta
  • ✓ Compliant with Consent Mode v2 and modeled conversions
  • ✓ The raw data behind the reports, not just the reports
Tracking uplift
+37%
more orders captured vs. pixel-only
100%
of orders exported to your channels
v2
Consent Mode compliant, modeled conversions
“We used to pay per client just to pull reports, then do the actual optimization somewhere else. Reaktion is one platform for both, it's free for the agency, and we earn commission on every client we bring on. It's a no-brainer for an ecommerce agency.”
EM
Elena M.
Founder, Ecommerce Growth Agency
Trusted by 2,250+ brands and 350+ agencies
5.0 Shopify App Store
4.8 G2
4.8 Capterra
Switching is easy

Switching from AgencyAnalytics takes about 10 minutes.

No developers, no data loss. Connect your first client, rebuild your reports once, and run both side by side until you're convinced.

1
Create your free agency account
Set up your agency workspace in minutes and invite your team. No card, free for your whole agency.
2
Connect your first clients
One-click server-side tracking and integrations for Shopify, WooCommerce, Google, Meta, TikTok and Klaviyo. No developer.
3
Rebuild reports once, run side by side
Recreate your AgencyAnalytics reports, duplicate them across clients, and keep both tools running until you’re convinced.
✓ Free migration support ✓ No developers needed ✓ Free for your agency
Multi-currency reporting

Report in any currency and number format.

Sell across markets? Reaktion reports every metric in the currency and locale format your client expects, US or EU separators, kr, £, € and more, with no manual conversion.

Net profit
$486,200.00
US format · 1,234.56
Integrations

Connect every data source in one click.

Plug-and-play integrations across your store, ad channels, analytics, email and affiliate networks, far beyond Shopify-only.

Ecommerce platforms
Shopify
Shopify Plus
WooCommerce
Magento
BigCommerce
PrestaShop
Norce / Jetshop
D DanDomain
Shopify Markets
Shopify Headless
Marketing channels
Google Ads
Meta Ads
TikTok Ads
Snapchat Ads
Pinterest Ads
Klaviyo
Merchant Center
Analytics & email
Google Analytics 4
Universal Analytics
Matomo
Klaviyo
Slack
Affiliate networks
Adtraction
PartnerAds
SalesString
Tune networks

Plus Google Search Console, Google Sheets and Slack. See all integrations →

Common questions

Everything you need to switch with confidence.

Isn’t Reaktion just like AgencyAnalytics?
For agency reporting — one login across clients, custom dashboards, white-label and automated reports — yes. The difference is Reaktion also generates the data with its own server-side tracking and optimizes on it, feeding true profit (POAS) back to your clients’ ad accounts. AgencyAnalytics aggregates data other tools collect.
Is it really free for agencies?
Yes. An agency account is free for your whole team, and you earn commission on every client you onboard. AgencyAnalytics is typically billed per client per month.
Do I need a developer to set it up?
No. Reaktion is plug-and-play — connect a client’s store and channels in about 10 minutes, with free onboarding for your agency.
Can I white-label and automate client reports?
Yes. Build a report once, duplicate it across clients, brand it, and schedule automated delivery to email, Slack, Google Sheets and Slides — just like you would in AgencyAnalytics.
Is Reaktion only for ecommerce?
Reaktion is purpose-built for ecommerce agencies and their clients. If your agency runs ecommerce accounts, that focus is exactly why the insights go deeper than a general reporting tool.
Is my clients’ data secure and compliant?
Yes. First-party, server-side data, fully aligned with Google Consent Mode v2, hosted in EU data centers in Stockholm and Frankfurt.

The #1 platform for ecommerce agencies.
Free to join.

Create your free agency account and manage every client from one login, with tracking, reporting and true POAS in one platform. Earn commission on every client you onboard.

⚡ Create free agency account Free for your whole agency
Book a demo See it on your clients' data
REAKTION MOBILE APP

Get a near real-time view of what’s really happening on the go

Reaktion for iOS and Android gives your team a near real-time financial overview, clear insight into marketing performance, and an easy way to verify tracking health, all in one place, so you can make better decisions wherever work happens. If you are an agency, you can access all your clients in one app.

Monitor sales, orders, MER, new customer revenue, and true profit.
See which channels and ads are performing best today, or get notified when something is off.
Verify that your tracking is working as it should, and get peace of mind.
Reaktion mobile app screenshot 1 Reaktion mobile app screenshot 2 Reaktion mobile app screenshot 3 Reaktion mobile app screenshot 4 Reaktion mobile app screenshot 5
Tracking uplift +34%
New customer revenue ✓
Refunds ✓
POAS score ↑ 17%

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