True profit and POAS, not just ROAS.
Billy Grace is a capable all-in-one with strong AI-powered insights, but it stops at ROAS. Reaktion adds what it's missing: true profit (POAS) calculated per order and fed straight back to Google and Meta, with every profit, revenue, refund and new-customer event pulled through as standard. All for a fraction of the price.
“Billy Grace had great insights, but it never showed us true profit and it cost a fortune. Reaktion gives us real profit per order and POAS pushed back to Google and Meta, for a fraction of what we were paying.”
A fair comparison. You decide.
Both are all-in-one platforms with tracking and reporting. The difference is what's behind the numbers, and what it costs to get them.
Where Reaktion goes further.
Billy Grace reports and surfaces insights. Reaktion adds true profit and pushes POAS back to your ad platforms, side by side.
Optimize on true profit, not just ROAS.
Billy Grace gives you strong reporting and AI insights, but it stops at ROAS. Reaktion factors COGS, shipping, payment fees, pick & pack, returns and refunds into every order, then feeds true profit (POAS) and exact margins back to Google Ads and Meta, so the algorithms scale real profit, not just revenue.
Know your real cost to win a new customer.
See which channels, campaigns and ads actually bring new customers, not ones you already own. Reaktion reveals your true CAC on Google Ads and Meta, so you stop paying to re-acquire existing buyers.
Track 37% more orders, and send 100% back to your channels.
State-of-the-art server-side tracking on your own first-party data, fully compliant with Consent Mode v2. On average brands recover a 37% tracking uplift versus pixel-only setups, and export 100% of orders to Google Ads and Meta.
- ✓ Server-side tracking on your own first-party data
- ✓ 100% of orders exported to Google Ads and Meta
- ✓ Compliant with Consent Mode v2 and modeled conversions
- ✓ Advanced duplicate-order prevention built in
“Billy Grace only pulled three custom events on our plan and charged by page views. Reaktion pulls every event as standard, shows real POAS, and costs us a fraction of the price.”
Switching from Billy Grace takes about 10 minutes.
No developers, no data loss, and free onboarding for everyone, not just top-tier plans. We set you up for free and you can run both side by side until you're convinced.
Report in any currency and number format.
Sell across markets? Reaktion reports every metric in the currency and locale format your client expects, US or EU separators, kr, £, € and more, with no manual conversion.
Connect every data source in one click.
Plug-and-play integrations across your store, ad channels, analytics, email and affiliate networks, far beyond Shopify-only.
Plus Google Search Console, Google Sheets and Slack. See all integrations →
Everything you need to switch with confidence.
A better Billy Grace option.
Real profit, for less.
Start free in minutes, or let us move you over from Billy Grace on a call. 100% accurate server-side tracking, true POAS fed to your ad platforms, and every event as standard, live in under 10 minutes.
