Tracking · Reporting · POAS · Optimization

One platform for tracking, reporting and true profit.

Comparing tracking tools, analytics dashboards or POAS software? Most do one job and stop at ROAS. Reaktion is the all-in-one built for ecommerce: server-side tracking, comprehensive reporting, and true profit (POAS) fed straight back to Google and Meta. Everything you're looking for, plus more, in one place.

⚡Start 30-day free trial All modules, no card required
See the comparison Feature by feature
At a glance
🏆 Reaktion
Most tools
Server-side tracking
Yes
Yes
Reporting & dashboards
Comprehensive
Basic
True profit (POAS), not just ROAS
Yes
No
All in one platform
Yes
No
Built for ecommerce
Yes
No
30-day free trial · Free onboarding
Certified
Shopify Partner
Certified
Google Ads Partner
Business
Meta Partner
★ ★ ★ ★ ★
Rated 4.8
Trustpilot
Used by 350+ agencies and 2,391 fast-growing ecommerce brands.
Switched to Reaktion
“We were paying for a tracking tool, a reporting tool and a spreadsheet habit, and still optimizing on ROAS. Reaktion replaced the whole stack: accurate server-side tracking, real profit, automated reports, all in one. Fewer tools, better decisions.”
One platform Accurate tracking True profit (POAS) Automated reporting
ER
Erik. R
Head of Ecommerce
4-in-1
Tracking, reporting, POAS & optimization in one
+37%
More orders tracked vs. pixel-only
POAS
True profit fed to ad platforms
30-day
Free trial vs. your current tool
The basics

One tool, or tool fatigue?

Most brands run a tracking tool, a reporting tool and a spreadsheet, and still optimize on ROAS. Here's how that compares to one platform built for ecommerce.

Compare
🏆 Reaktion
Most tools
Server-side tracking
Included
Tracking tools only
Reporting, dashboards & BI
Comprehensive
Analytics tools only
True profit (POAS) optimization
Yes
Rarely
Returns & refunds in profit
Yes
No
Everything on one dataset
Yes
Separate tools
Manual reporting
Automated
Often manual
Built for
Ecommerce brands & agencies
Single purpose
Free trial, all modules
30-day, everything
Varies
“Most tools” reflects the typical single-purpose tracking, analytics or POAS product. Compare Reaktion against your current setup free for 30 days.
Feature by feature

Where Reaktion replaces your whole stack.

Whatever tool you're evaluating does one of these. Reaktion does all of them, on one shared, accurate dataset.

Capability 🏆 Reaktion Most tools
Advanced server-side tracking
Comprehensive reporting & dashboards
Some
Optimize campaigns for true profit (POAS)
Track returns & refunds in Google / Meta Ads
Optimize for profit after returns
Customer LTV / CLV analytics
Google Shopping feed optimization (labelizer)
Agency module (one login, all clients)
Automated report delivery
Product analytics & inventory insights
Everything on one shared dataset
Purpose-built for ecommerce
ROAS is lying to you

Stop optimizing on ROAS. Start scaling on profit.

Most tools report revenue and call it a day. Reaktion factors COGS, shipping, payment fees, pick & pack, returns and refunds into every order, then feeds true profit (POAS) back to Google Ads and Meta, so the algorithms scale what you actually keep.

✓ Calculates COGS, shipping, payment fees, pick & pack and returns per order
✓ Feeds true profit back to Google Ads and Meta with one-click setup
✓ Perfect for catalogs with very different product margins
✓ Improves real ROI on your marketing budget, not just reported ROAS
Campaign bidding POAS mode
PMax · Bestsellers
ROAS
4.0×
POAS after refunds
0.9×
Search · Brand
ROAS
4.1×
POAS after refunds
3.2×
Meta · Prospecting
ROAS
3.8×
POAS after refunds
2.6×
Same ROAS, very different profit. Reaktion scales the green and pauses the rest.
New vs. repeat revenue
€1.42M
New customers
€0.99M
Repeat customers
True new-customer CAC
€38.40
New-customer share
59%
One platform, not five

End the tool fatigue and the manual reporting.

Tracking here, analytics there, POAS somewhere else, and a spreadsheet holding it together. Reaktion brings tracking, reporting, dashboards and optimization onto one shared dataset, so reports build and send themselves and every number finally agrees.

✓ Your true cost per unique new customer (CAC)
✓ Exclude existing customers from prospecting campaigns
✓ See which keywords and ads actually generate new customers
✓ Optionally optimize campaigns for new-customer revenue
Data you can actually trust

Fix the inaccurate data behind every bad decision.

Broken pixels and lost conversions mean you're optimizing on numbers that are wrong. Reaktion's server-side tracking recovers around 37% more orders than pixel-only setups and exports 100% back to Google and Meta, all compliant with Consent Mode v2.

  • ✓ Server-side tracking on your own first-party data
  • ✓ 100% of orders exported to Google Ads and Meta
  • ✓ Compliant with Consent Mode v2 and modeled conversions
  • ✓ Advanced duplicate-order prevention built in
Tracking uplift
+37%
more orders captured vs. pixel-only
100%
of orders exported to your channels
v2
Consent Mode compliant, modeled conversions
“I used to spend every Monday stitching numbers from three tools into a report I didn't fully trust. Now it's one platform, the data’s accurate, and the report sends itself. Reaktion gave me my week back.”
TY
Tom Y.
Paid Media Specialist
Trusted by 2,250+ brands and 350+ agencies
5.0 Shopify App Store
4.8 G2
4.8 Capterra
Switching is easy

Switching to Reaktion takes about 10 minutes.

No developers, no data loss. We set you up for free and you can run Reaktion alongside your current tools until you're convinced.

1
Connect store & channels
Plug-and-play server-side tracking for Shopify, WooCommerce and 10+ platforms, plus Google, Meta, TikTok and Klaviyo. No code, no developer.
2
Sync costs & go live
Reaktion validates your events and syncs orders, products and costs, so tracking, profit, POAS and reports all populate from day one.
3
Run alongside your current tools
Keep whatever you use today during your 30-day trial, compare the accuracy and the profit view, and consolidate once you’re convinced.
✓ Free migration support ✓ Run alongside your current tools ✓ Keep your existing pixel
Multi-currency reporting

Report in any currency and number format.

Sell across markets? Reaktion reports every metric in the currency and locale format your client expects, US or EU separators, kr, £, € and more, with no manual conversion.

Net profit
$486,200.00
US format · 1,234.56
Integrations

Connect every data source in one click.

Plug-and-play integrations across your store, ad channels, analytics, email and affiliate networks, far beyond Shopify-only.

Ecommerce platforms
Shopify
Shopify Plus
WooCommerce
Magento
BigCommerce
PrestaShop
Norce / Jetshop
D DanDomain
Shopify Markets
Shopify Headless
Marketing channels
Google Ads
Meta Ads
TikTok Ads
Snapchat Ads
Pinterest Ads
Klaviyo
Merchant Center
Analytics & email
Google Analytics 4
Universal Analytics
Matomo
Klaviyo
Slack
Affiliate networks
Adtraction
PartnerAds
SalesString
Tune networks

Plus Google Search Console, Google Sheets and Slack. See all integrations →

Common questions

Everything you need to switch with confidence.

I’m comparing a few tools — where does Reaktion fit?
If you’re looking at tracking tools, analytics dashboards or POAS software, Reaktion covers all three in one platform: server-side tracking, comprehensive reporting, and true profit fed back to your ad accounts. One tool instead of three.
How is it different from a tracking tool?
Most tracking tools move events and stop at ROAS. Reaktion tracks server-side and then calculates true profit (POAS) after COGS, fees and returns, and pushes it back to Google and Meta so your ads optimize on margin.
How is it different from an analytics dashboard?
Dashboards report what already happened, often on data another tool collected. Reaktion owns the tracking and acts on it — automated reports plus optimization, not just charts.
Do I need a developer to set it up?
No. Reaktion is plug-and-play — most stores are live in about 10 minutes, and every plan includes a free onboarding call.
Can I try it against my current tool?
Yes. Run Reaktion alongside your existing setup for a 30-day free trial and compare the accuracy and the true-profit view side by side before you consolidate.
Is my data secure and compliant?
Yes. First-party, server-side data, fully aligned with Google Consent Mode v2, hosted in EU data centers in Stockholm and Frankfurt.

The all-in-one your current stack isn’t.

Start free in minutes, or see it on your data on a call. Server-side tracking, reporting and true POAS in one platform, live in under 10 minutes. Compare it to your current tool for 30 days.

⚡ Start free trial 30-day trial, all modules
Book a migration call Free, white-glove migration
REAKTION MOBILE APP

Get a near real-time view of what’s really happening on the go

Reaktion for iOS and Android gives your team a near real-time financial overview, clear insight into marketing performance, and an easy way to verify tracking health, all in one place, so you can make better decisions wherever work happens. If you are an agency, you can access all your clients in one app.

Monitor sales, orders, MER, new customer revenue, and true profit.
See which channels and ads are performing best today, or get notified when something is off.
Verify that your tracking is working as it should, and get peace of mind.
Reaktion mobile app screenshot 1 Reaktion mobile app screenshot 2 Reaktion mobile app screenshot 3 Reaktion mobile app screenshot 4 Reaktion mobile app screenshot 5
Tracking uplift +34%
New customer revenue ✓
Refunds ✓
POAS score ↑ 17%

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