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Reaktion x Slack: Get all your ecommerce and marketing metrics sent to your Slack channel(s)
19 May 2024

Reaktion has recently launched an exciting new integration with Slack that allows users to get key ecommerce and marketing metrics delivered right to their Slack workspace.

Reaktion is a powerful analytics and tracking platform that provides insights into ecommerce and marketing data to optimize business performance. Slack is a popular team communication app that many online businesses use to collaborate.

By connecting Reaktion and Slack, users can now get timely updates on metrics that matter most to their business. This integration eliminates the need to log into multiple platforms to view reports and enables teams to monitor performance right within their regular Slack conversations.

The integration works by allowing Reaktion users to configure which metrics they want sent to a Slack channel on a schedule. This keeps all team members (agency and/or ecommerce businesses) on the same page with the latest data needed to make informed decisions and take action quickly.

Some of the key benefits of connecting Reaktion to Slack include increased visibility into important metrics, easier sharing of data across teams, and timely access to performance insights when and where they are needed.

Benefits of Connecting Reaktion and Slack

Connecting Reaktion and Slack provides a convenient way to stay on top of your key ecommerce metrics right within your Slack workspace. Instead of having to log into multiple platforms to view your data, you can get important updates sent directly to you.

Some of the benefits include:

Automatically getting your ecommerce data in Slack makes it simple to stay up-to-date on the metrics that matter most to your business.

Types of Data You Can Get

With the integration between Reaktion and Slack, you have access to a wide range of ecommerce and marketing metrics directly within your Slack workspace. This allows you to stay on top of the most important numbers without having to log into multiple dashboards.

Get Slack notifications from ecommerce platforms and marketing channels.

Some of the metrics you can receive include:

The integration provides the key ecommerce and marketing metrics you need to make better decisions and grow your business. By putting this data directly in Slack, you save time and stay informed on what matters most.

Connecting Reaktion and Slack

Connecting Reaktion and Slack is easy and only takes a few steps.

First, you’ll need to have accounts with both Reaktion and Slack. Once you have that, go to the Data sources section in your Reaktion account and click on the Slack integration tile.

You’ll be prompted to log in to your Slack account and authorize Reaktion. Once authorized, you can enable the integration and configure which Slack workspace you want the messages to go to.

The integration will create a new Slack app in your workspace. You can customize the name of this app if you like.

Now that the two services are connected, you can start configuring the metrics and data you want sent to Slack. The integration gives you flexibility in how often you receive the messages – daily, weekly or monthly.

The setup takes just a couple minutes and only needs to be done once. After that, you’ll start receiving the configured analytics and ecommerce data directly in your Slack channels. It’s a convenient way to stay on top of your key business metrics right from Slack.

Let me know if you need any clarification or have additional questions!

Configuring Your Metrics

One of the most powerful features of connecting Reaktion and Slack is the ability to customize exactly which metrics you want sent to your Slack workspace and how frequently.

When setting up the integration, you can select daily, weekly or monthly reports to be delivered. The key is choosing the right balance between getting too many alerts and missing important updates. Daily reports work well for monitoring core store health metrics like revenue, profits, orders, CACs and traffic. Weekly fits better for longer-term trends like amount of new customers. Monthly is good for big picture stats like CLV / LTV and CAC:CLV Ratio.

Beyond frequency, you can specify the exact metrics to include. Ecommerce options range from total sales, average order value and conversion rate to abandoned carts, refunds issued and out of stock products. For marketing channels, you can track campaign cost, return on ad spend, new customers and more. The possibilities are extensive.

The goal is to curate a list of the 5-15 most important metrics that you need regular insight into. Avoid choosing too many vanity stats that don’t directly influence key business decisions. Focus on actionable metrics that empower your team to make data-driven optimizations.

With some thoughtful configuration upfront, the Reaktion and Slack integration provides an automated way to keep your finger on the pulse of business performance. The right metrics delivered at the right cadence helps everyone stay aligned and informed.

Supported Ecommerce Platforms

Reaktion integrates with all the major ecommerce platforms to provide you with key metrics and insights. Here are some of the platforms we support:


Connect your Shopify store to get data on orders, customers, revenue, average order value, top products, and more. Customize your Slack alerts to track daily sales, new customers, or other metrics.


Sync your WooCommerce data to monitor store performance. Get notifications on conversion rate, traffic, abandoned carts and other helpful metrics.


Integrate your Magento store to track revenue, customer lifetime value, top converting products, and other metrics. Configure custom alerts based on your key performance indicators.


Connect BigCommerce to gain visibility into orders, revenue, product performance, and customer analytics. Receive Slack notifications to stay updated on the metrics that matter most.

Salesforce Commerce Cloud

Connect Commerce Cloud data to monitor ecommerce KPIs from within Slack. Track revenue, conversion rate, average order value, and customer metrics.

With Reaktion’s integrations, you can connect data from all the top ecommerce platforms. This enables you to get the metrics you need, customized to your business, delivered directly in Slack.

Supported Marketing Platforms

With the Reaktion and Slack integration, you can get key metrics from all your major marketing platforms directly in Slack. This allows you to monitor campaign performance without logging into multiple dashboards.

Some of the marketing platforms supported include:

Facebook Ads

Get notifications on Facebook ad metrics like impressions, reach, CPC, conversions, and ROAS. Stay on top of your Facebook ad performance daily or weekly right in Slack.

Google Ads

Monitor your Google Ads campaigns in Slack with stats on impressions, clicks, CTR, conversions, cost, and ROAS. No need to log into Google Ads to check your numbers.


For email marketing campaigns sent through Klaviyo, you’ll get Slack updates on opens, clickthrough rates, revenue, and other email metrics. Always know how your latest email performed.

TikTok Ads

Stay updated on your TikTok ad results, including impressions, reach, clicks, CTR, conversions, cost per conversion, and ROAS. Get your key TikTok metrics in Slack as often as you want.

With Reaktion’s integration, the marketing platform data comes directly into Slack. You can customize the metrics you want to track and the frequency of the updates. This keeps your team informed without having to constantly check multiple platforms.

Customizing Your Messages

With Reaktion’s Slack integration, you have full control over customizing your metric messages. You can format and customize your messages in several ways:


Ecommerce and Marketing Insights

With these insights, you can see what metrics your team finds most valuable in Slack. You can also identify any drops in usage or engagement that may indicate issues.

The analytics provide transparency into adoption levels across your organization. And they empower you to fine-tune the metrics, cadence, and delivery to maximize the value from the integration.

For example, you may find that daily messages lead to notification fatigue. You can use the analytics to pivot to weekly updates instead. Or you may discover that revenue metrics get very little engagement compared to traffic stats. So you can focus on sending the most relevant KPIs.

The built-in reporting allows for easy optimization as you roll out Reaktion alerts to Slack. You get the data you need to keep your team informed, while avoiding alert overload within the tool they use all day.

Connecting Reaktion and Slack provides an easy way to stay on top of your most important ecommerce and marketing metrics. With customized daily, weekly, or monthly messages delivered through Slack, you can monitor performance without having to log into multiple dashboards.

Getting key metrics like orders, revenue, conversion rate, customer acquisition cost, and customer lifetime value piped into Slack keeps you informed on what’s working and what needs improvement. The integration works with all major ecommerce platforms like Shopify, WooCommerce, and Magento, as well as marketing platforms like Facebook Ads, Google Ads, Klaviyo, and TikTok.

Reaktion’s analytics and reporting features make it simple to track trends over time. You can also customize the metrics sent to Slack to focus on the data that matters most for your business.

If you want an effortless way to stay on top of your store’s performance, connect Reaktion and Slack today. The integration provides the visibility you need to make data-driven decisions and grow your ecommerce business.

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