Analyze and scale every paid social creative on profit, not just ROAS.
Reaktion reads every video and image ad from Meta and TikTok, then goes beyond the platform’s own numbers. Our advanced server-side tracking enriches each creative with metrics only Reaktion can measure: thumb stop rate, true POAS after refunds, and net profit per ad. Scale the hooks that profit, cut the ones that quietly drain spend.
Reading 2.4M+ creatives a month across 2,250+ brands and 350+ agencies.
“Seeing the real profit and return on every single creative, not just ROAS, has been a total game changer for how we scale.”
See the full profit story behind every single ad.
Open any winner and Reaktion lays out its complete card: true profit, POAS after refunds, hook rate, thumb stop, CAC, new customers, returns and total sales. All reconciled to server-side orders, all in one view the ad platform will never give you.
One cockpit for the channels where creative makes or breaks the budget.
Reaktion connects directly to each ad account and pulls every creative, with Meta and TikTok live today and more on the way.
ROAS ranks your loudest ads. Profit ranks your real winners.
Every video and image creative, scored on thumb stop, POAS after refunds and net profit. The UGC reel that out-profits your polished studio ad stops hiding behind a flattering ROAS number.
Ad platforms show you reach. We show you profit per creative.
Reaktion joins server-side order data with creative-level engagement, so every hook, hold and conversion is priced in true profit, after refunds, returns, COGS and fees.
Every signal that moves a paid social creative, measured in one place.
From the hook in the first three seconds to the profit left after refunds, Reaktion pulls creative engagement from Meta and TikTok together with your server-side order data, so every metric below is tied back to real money.
See which formats actually carry your profit.
Cut your creatives by format, placement and platform and compare them on the same true-profit yardstick. Know whether TikTok Spark Ads beat Meta statics for your brand before you commit next quarter's production budget.
“We stopped arguing about ROAS in the standup. The Creative Cockpit tells us which hooks profit after refunds, so we scale and cut in minutes, not meetings.”
Scale the creatives that actually make money.
Connect Meta and TikTok and watch every video and image ad roll up into one true-profit leaderboard. Live in under 10 minutes, no pixel rebuild.
