Enrich every customer profile and scale on data points no one else can reach.
Reaktion enriches customers with true profit, returns and CLV, segments them automatically, and syncs them live to your marketing channels. Your campaigns finally bid for the people who actually make you money, not just clicks.
We always have fresh customer data flowing into our marketing platforms now, so the algorithms keep chasing our most profitable and truly new customers at all times. Smart segmentation suppresses serial returners and shifts budget to the buyers worth the most. Same spend, far better customers.
Your channels only bid as well as the data you feed them.
Google, Meta and TikTok optimize toward whatever you send back. Feed them raw revenue and they chase revenue, returners and discount-hunters included. Feed them profit and lifetime value, and the same algorithms go find more of your best customers.
Every customer, enriched with the numbers that matter.
Reaktion joins every order to its true cost and future value, so each customer carries the metrics ad platforms can never see on their own: profit, returns and lifetime value.
Turn Shopify RFM data into audiences you can sync.
Reaktion sorts every customer into behavior-based RFM segments, from Champions to At Risk, each already scored on orders, revenue and gross profit. Pick the ones you want and push them straight to your channels.
Turn enriched profiles into audiences that move profit.
Start from pre-built winning-customer templates and Shopify RFM segments. Every segment re-evaluates as customers buy, return and lapse, then syncs on its own.
Winning customers
Customers who generate the highest profit margin. Target everyone who looks like them.
Win-back prospects
Former high-value customers who stopped buying. Suppress from prospecting, re-engage with offers.
High-intent lookalikes
Seed your algorithm with the profile of your most profitable buyers.
Returner suppression
Suppress serial returners from platforms so they stop burning budget.
VIP loyalty
Your best customers. Exclude from prospecting, target with retention campaigns.
Discount dependent
Customers who only buy on discount. Suppress from full-funnel campaigns.
Build it once. Sync it everywhere.
The same enriched segment lands natively in each platform, ready for prospecting, retention, suppression and value-based bidding.
Whether you run the store or the accounts.
Feed your channels the data they're missing.
Connect your store and ad accounts, and watch profit-rich segments sync to Google, Meta and TikTok in under 10 minutes. No replatforming, no spreadsheets.
