Stop optimizing for ROAS. Start optimizing for profit & metrics that move the needle.

Track and optimize for what matters.

Feed the marketing algorithm what actually makes you money.

By sending POAS, Net Profit, New Customer Revenue, and Refunds as real signals into your ad platforms, you train the algorithm to optimise for profit.

Reaktion
Reaktion
Tracking uplift: 34%
Google Ads
Tracking uplift: 41%
Meta
Meta Ads
Tracking uplift: 32%
TikTok Ads
Tracking uplift: 38%
GA4
GA4
Tracking uplift: 36%
Klaviyo
Encrypted first party order data Profit Revenue New Customer Refunds On-sale revenue
REAKTION MOBILE APP

Get a near real-time view of what’s really happening on the go

Reaktion for iOS and Android gives your team a near real-time financial overview, clear insight into marketing performance, and an easy way to verify tracking health, all in one place, so you can make better decisions wherever work happens. If you are an agency, you can access all your clients in one app.

Download on the App Store Get it on Google Play
Monitor sales, orders, MER, new customer revenue, and true profit.
See which channels and ads are performing best today, or get notified when something is off.
Verify that your tracking is working as it should, and get peace of mind.
Download on the App Store Get it on Google Play
Reaktion mobile app screenshot 1 Reaktion mobile app screenshot 2 Reaktion mobile app screenshot 3 Reaktion mobile app screenshot 4 Reaktion mobile app screenshot 5
Tracking uplift +34%
New customer revenue ✓
Refunds ✓
POAS score ↑ 17%

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