Meet Reaktion. Your #1 Ecommerce OS.

Get a quick look at Reaktion. Start a free trial and experience the results firsthand, or book a 1:1 demo to see everything live.

Your Collaboration HQ
for Ecommerce Growth

Align your entire team and collaboration partners with our platform, designed to streamline workflows and elevate teamwork to new heights.

The #1 server-side tracking for commerce
70+ real-time dashboards
Automated & custom reporting
360° view of your ecommerce business
Profit-driven insights

Start free trial Book demo with our specialists

Go live with Reaktion in under 5 minutes

Plug it in. Turn it on.
With our one-click integrations to all major ecommerce platforms and marketing channels, you’ll be up and running in under 10 minutes
– no coding skills needed.

Connect your ecommerce platform 3-7 min

In just a few clicks, Reaktion syncs the last 2 years of your order and product history. Whether you’re an ecommerce brand or an agency managing multiple stores, connecting is fast, simple, and unlocks your first wave of insights.

Activate server-side tracking 2-5 min

Our one-click setup makes advanced tracking effortless. In just minutes, you’ll be tracking 100% of your orders, customer journeys, and key events across Google Ads, Meta, TikTok, and Klaviyo — with no code required. Reaktion automatically sends 100% of your orders to conversion APIs such as Google Ads API and Meta Ads API, and enriches your campaign data with insights like profits, return rates, and new customer revenue.

Expand your data sources 0-2 min

Reaktion pulls, streamlines, and sends data beyond your ecommerce and marketing channels. It collects data from Klaviyo, Search Console, and affiliate networks, making it your one-stop shop for comprehensive data analysis. We also send server-side data to GA4 and Klaviyo, with fully customizable reporting with profit values. Get daily or weekly reports delivered straight to Slack or email, keeping your team informed.

Add your costs for real profit tracking 1-3 min

Reaktion goes beyond revenue. Upload or sync your product COGS, returns, and operational costs to calculate your real net profit — per product, order, or campaign. Everything you need for true profit visibility.

Start optimizing for real profit 1-3 min

Within days, you’ll start seeing the impact of Reaktion’s server-side tracking across Google Ads, Meta Ads, and other channels. With more accurate data fueling the algorithms, your campaign performance improves, driving higher profits. You can choose to optimize for revenue/purchase value or go a step further and optimize for true profit – factoring in COGS, shipping, returns, and more. This is especially useful if you sell products with varying profit margins or shipping costs.

FAQ

✅ Absolutely! All ecommerce merchants get a 10-day free trial, and if you’re an agency bringing a client on board, you can offer them a full 30-day trial.

Life happens – spilled coffee in your keyboard, surprise getaways, or just a packed schedule? If you need a few extra days to explore Reaktion properly, just shoot us an email. We’re happy to extend your trial so you can get the most out of it.

Wall of love

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Daniel Johannesen, Watery

Reaktion has made reporting far easier, more in-depth, and time-saving compared to Datastudio. Their server-side tracking, profit optimization, CLV, audiences, and insights at the creative level are incredibly valuable. The ability to provide even more insights to our customers at the product and category level makes the collaboration far more data-driven.

Michael Bengtson, Stwentyfive – Agency

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Aske Frederiksen, PLAZA – Ecommerce

Must-have tool for all ecommerce merchants that want to understand and optimize their profitability across campaigns, products, and customers.

Fazel Majed, Growbix – Agency

Reaktion is a remarkable tool that has significantly enhanced my e-commerce business. With its marketing tracking, attribution, and real-time dashboard capabilities, it has become an essential part of my operations.

Kristian Larsen, PL & Partners

At the core of PLAZA’s growth journey was a strengthened data foundation which Reaktion’s framework was instrumental in shaping. By moving from ROAS to POAS, and building a tailored strategy around actual profitability, we’ve managed to scale both top-line revenue and bottom-line profit.

Mikkel Hermansen, Plutonic – Agency

We have now been using Reaktion for 4 months and this is just what we have waited for. As a +10m dollar ecommerce business, we need to know what marketing channels and assets work, but have not been able to until we started with Reaktion. I really like the way Reaktion shows us click rate, ROAS and seen-through% for each of our content, so we can make more of the content that works. And then we use the blended ROAS a lot to decide which channels should have more budget and which shouldn’t.

Daniel Johannesen, Watery

Fantastic tool for reporting, tracking, and monitoring KPIs. We use Reaktion across all our e-commerce cases and have done so for over a year. This review comes from a client who has tested the software thoroughly and has been happy with it all the way through. Can be recommended to anyone running a serious e-commerce business or agency.

Emil, Agency

Best tracking software I’ve ever used (+1 year user now). Simple, extremely fast to implement (across all channels) and support from Marcin & co. is always top-notch.

Mads, Green

Best tracking software I’ve ever used (+1 year user now). Simple, extremely fast to implement (across all channels) and support from Marcin & co. is always top-notch.

Emilis Bacevicius, Clientflow

This is absolute Michelin-level tracking software. REAKTION is without comparison the best tracking software on the market. We run the Google Ads agency NORDIC AD PARTNER, and we have tried many different solutions, but with REAKTION, we feel taken seriously, supported, and helped in a way we have never experienced before. This applies whether there are bugs, internal mistakes on our end, or something else entirely.

Christian Sigersted, Nordic Ad Partner

We have been using Reaktion.com for several month now. As we use multiple shopify domains it is an awesome tool to consolidate all data and run proper analysis. One special feature that we love is the you are now able to measure how many returns the diffrent Google, Meta, etc. campaigns generate.

Stephen, Rubin

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Daniel Johannesen, Watery

Michael Bengtson, Stwentyfive – Agency

Nec adipiscing volutpat egestas dui non. Elit at at nulla sit id faucibus eleifend. Diam et nibh ac faucibus. Egestas pharetra arcu feugiat eu cursus.

Aske Frederiksen, PLAZA – Ecommerce

Must-have tool for all ecommerce merchants that want to understand and optimize their profitability across campaigns, products, and customers.

Fazel Majed, Growbix – Agency

Kristian Larsen, PL & Partners

Mikkel Hermansen, Plutonic – Agency

Daniel Johannesen, Watery

Emil, Agency

Best tracking software I’ve ever used (+1 year user now). Simple, extremely fast to implement (across all channels) and support from Marcin & co. is always top-notch.

Mads, Green

Best tracking software I’ve ever used (+1 year user now). Simple, extremely fast to implement (across all channels) and support from Marcin & co. is always top-notch.

Emilis Bacevicius, Clientflow

Christian Sigersted, Nordic Ad Partner

Stephen, Rubin

Meet Reaktion. Your #1 Ecommerce OS.

Your Collaboration HQ
for Ecommerce Growth