Net profit
$0
excl. VAT
12% ahead of target
MER
0.00
7% ahead of target
Peak net profit
$56.8K
For agencies & freelancers
Become the best agency your clients ever had.
Reduce churn, prove your ROI, and onboard clients in minutes, all from one platform. Accurate server-side tracking, profit optimization and live client reporting, out of the box.
⚡Start 30-day free trial
Free for your whole agency
Book agency demo
See Reaktion in action
Join 300+ agencies using Reaktion to boost performance and cut churn.
See your real profit data,
inside every ad manager
Google Ads
Track, optimize campaigns and report on the metrics that truly matter.
Live
Unlock powerful metrics
- POAS
- Profit
- Revenue
- New customer revenue
- On-sale revenue
- Refunds
Tracking uplift↑34%
POWERED BY REAKTION.COM
Live
Unlock powerful metrics
- POAS
- Profit
- Revenue
- New customer revenue
- On-sale revenue
- Refunds
Tracking uplift↑41%
POWERED BY REAKTION.COM
| by Reaktion | ||||||
|---|---|---|---|---|---|---|
| Campaign | Amount Spent | Budget | POAS | Net Profit | Gross Profit | Margin |
| lightweight sport shoes | $59,663 | $50/day | 0.9 | -$420 | -$120 | 11% |
| oversized hoodie | $37,722 | $75/day | 1.3 | -$150 | $310 | 14% |
| minimalist sweatshirt | $14,294 | $60/day | 0.6 | -$480 | -$720 | 18% |
| slim fit jeans | $14,052 | $90/day | 1.2 | $1,150 | $1,480 | 21% |
| leather backpack | $9,267 | $120/day | 1.5 | $2,040 | $2,430 | 24% |
| sports cap | $8,037 | $150/day | 1.8 | $3,120 | $3,680 | 25% |
TikTok Ads Manager
Track, optimize campaigns and report on the metrics that truly matter.
Live
Unlock powerful metrics
- POAS
- Profit
- Revenue
- New customer revenue
- On-sale revenue
- Refunds
Tracking uplift↑32%
POWERED BY REAKTION.COM
1 / 3
Meta
Scale
Meta
Scale
Meta
Scale
For Paid social, SEM and email teams
See the full profit story behind every single ad.
Open any winner and Reaktion lays out its complete card: true profit, POAS after refunds, hook rate, thumb stop, CAC, new customers, returns and total sales. All reconciled to server-side orders, all in one view the ad platform will never give you.
⚡Start free trial
Easy, fast and secure
Book demo
When it suits your calendar
Google Shopping Labelizer
Skyrocket your Google Shopping profit by up to 30%.
The only Google Shopping and Performance Max custom-label tool you'll ever need. Labelizer scores every product in near real time and adds, updates or removes custom labels automatically, so your budget only follows what actually sells.
⚡Start free trial
Optimize your feed for free
Book a demo
See the Labelizer in action
Works with
Google Ads
Merchant Center
Optimize for true profit with POAS bidding
The Power of POAS
When you switch from ROAS to POAS bidding, the algorithm stops chasing revenue and starts chasing profit. The results compound fast.
Live
POAS Bidding Activated
Available on
Google Ads
Meta Ads
TikTok Ads
Revenue
+8%
Profit
+17% ↑
Profit uplift after 30 days
+17%
POAS Score
N/A
35+ agency report templates
Built for every role in your agency
From the client manager’s executive summary to the paid social team’s creative breakdown and the SEM lead’s campaign deep-dive, Reaktion has a template for every role in your agency – and every client who wants to see the numbers. 35+ prebuilt reports covering profit, marketing, product, CLV, and more. Clone any template, add your own metrics, and let Reaktion deliver it on schedule. No exports. No formatting. No Monday morning panic.
Reaktion is a agency-first platform
All your client's data sources
White-label ready so clients see your brand
Reaktion Dashboard
James
Live performance
Dashboard
Synced 14 sec ago
Marketing channel overview
Revenue incl. VAT by channel
200K
150K
100K
50K
0
Google Ads
$118,600
- Orders
- 57
- Ad spend
- $9,971
- ROAS
- 11.89x
- POAS
- 6.49x
- Gross profit
- $64,755
Campaign performance
Marketing overview
Live campaign data
Campaign
Ad Spend
Revenue
ROAS
Profit
POAS
New Cust. Rev.
On-Sale Rev.
Google Ads
Campaign 1$27,388$121,0294.4x$57,3832.10x$92,482$32,383
Campaign 2$21,993$80,2033.6x$34,1491.55x$62,558$17,645
Meta Ads
Campaign 1$18,420$77,3644.2x$35,7351.94x$50,287$21,662
Campaign 2$14,750$56,0503.8x$24,4851.66x$40,356$10,650
TikTok Ads
Campaign 1$12,840$15,4081.2x-$2,017-0.16x$13,559$5,393
Campaign 2$9,380$21,8402.3x$4,9601.08x$15,620$7,210
Paid social creative analysis
Ad Creative Cockpit
MetaScale
0:18MetaScale
0:21TikTokScale
0:14MetaStop
0:16MetaStop
0:19TikTokStop
0:22Product performance analysis
Product Analytics
SKU profit view
Global performance
Multi-store view
USD
Live market data
Market
Revenue
Net Profit
Orders
MER
POAS
CAC
AOV
🇺🇸 US$185,000$62,0001,4503.56x1.19x$48$128
🇬🇧 UK$72,000$26,0006503.43x1.24x$50$111
🇩🇪 Germany$60,000$23,0005603.16x1.21x$40$107
🇳🇱 Netherlands$36,000$13,5003303.13x1.17x$35$109
🇸🇪 Sweden$28,000$11,0002503.04x1.20x$59$112
🇳🇴 Norway$24,000$9,5001852.82x1.12x$85$130
🇩🇰 Denmark$22,000$8,5001902.93x1.13x$65$116
🌍 Total$427,000$153,5003,6153.32x1.19x$48$118
Custom reports
Report Builder
Live data
Drop a chart here
Drop a chart here
New customer revenue
$16.4K
today
+18% vs last week
Refunds on Google Ads
$842
today
+12% vs last week
Drop a metric here
Drop a metric here
Drop a metric here
Drop a metric here
Orders today
247
+9%
POAS by channel
2.84x
+0.3x
AOV trend
$128
+$6
Return rate
8.2%
+1.1%
Add metrics & charts
New customer revenue
Line chart
Refunds on Google Ads
Line chart
POAS by channel
Bar chart
Orders today
KPI tile
AOV trend
Line chart
Return rate
KPI tile
Build it your way
Drag, drop, done.
Tailor reporting to each client and stakeholder
Build custom dashboards from 150+ metrics in minutes. Drag and drop charts, tables and KPI cards onto a canvas, filter by channel or date range, and share a live link or schedule delivery. No code, no delays, no design skills required.
Automated reporting
Client reporting that sends itself.
Tailor each client's report once, then let Reaktion deliver it on schedule to Slack, Google Sheets, Google Slides and email. No more late-night exports, just accurate numbers your clients trust.
✓Pick the metrics, schedule and channel per client
✓Auto-delivered to Slack, Sheets, Slides and email
✓Clients get live access to their own data, anytime
✓Add AI-drafted and human insights, then send to clients
⚡ Fast
🔒 Secure
😊 Happy clients
Audience Sync
Enrich every customer profile and scale on data points no one else can reach.
Reaktion enriches customers with true profit, returns and CLV, segments them automatically, and syncs them live to your marketing channels. Your campaigns finally bid for the people who actually make you money, not just clicks.
⚡Start free trial
Easy, fast and secure
Book demo
When it suits your calendar
Server-side accurate. 2,250+
brands feeding their channels better signal.
app.reaktion.com/audiences
Live
Customer segments
Enriched server-side, hashed first-party
Champions
CLV $612 · highest value
8,420
Loyal
High frequency · 47% margin
12,480
At Risk
Lapsed, formerly high-value
Winback
Previously Loyal
Strong history, no recent order
4,260
Google Ads
Customer Match
23,980
synced
Live
Meta Ads
Advantage+ & Lookalike
24,210
synced
Live
TikTok Ads
Custom Audience
22,640
synced
Live
From a Reaktion agency partner
We always have fresh customer data flowing into our marketing platforms now, so the algorithms keep chasing our most profitable and truly new customers at all times. Smart segmentation suppresses serial returners and shifts budget to the buyers worth the most. Same spend, far better customers.
Reaktion AI Agents · Coming soon
AI agents that find the profit hiding in your data.
While you sleep, your agents are wide awake, reading true profit, POAS, returns and CAC across Google, Meta, Klaviyo and GA4. And because they run on Reaktion's first-party metrics (POAS after returns, true CAC, new-customer revenue) rather than recycled ad-platform numbers, they spot the profit and the leaks other AI tools never even see.
Sign up today and your 30-day free trial is locked in for launch.
Illustrative example.
Reading data from
Reaktion Tracking
Shopify
Google Ads
Meta Ads
Klaviyo
GA4
⚡First 100 brands get 30 days free
Estimated launch · 15 August 2026
—days
—hrs
—min
—sec
300+
Agencies run on Reaktion
30-day
Free trial for your whole team
Recurring
Commission on clients you onboard
< 10 min
To onboard a new client
⚠ The pain without Reaktion
The hidden costs of running an agency without Reaktion.
This is what running ecommerce accounts looks like without Reaktion: a dozen disconnected tools that make it hard to prove value, and easy to lose retainers. Here's what it's costing you.
📉
Churn you can't explain
When clients only see ROAS, they question your value, and leave when results dip.
🧾
Reporting eats your week
Hours lost stitching screenshots and spreadsheets together for every client, every month.
🔀
Ten tools, ten logins
Jumping between dashboards per client kills focus and hides the accounts that need you.
🎯
Tracking you can't trust
Pixel gaps mean wrong numbers, bad calls, and clients blaming the agency.
🧗
Scaling means hiring
More clients usually means more headcount, until the margins disappear.
💸
Optimizing for the wrong goal
Chasing revenue or ROAS instead of profit quietly burns your clients' budgets.
Agency ROI calculator
See the hours you save and the profit you can add to your clients
Adjust the sliders to estimate how much time and profit Reaktion could save your agency every month.
Team members6 employees
Ecommerce clients12 clients
Avg. ad spend per client€15,000/mo
Certified partner & top-rated
Certified
Shopify Partner
Certified
Google Ads Partner
Business
Meta Business Partner
★★★★★
Rated 4.8
Trustpilot
All-in-one platform built for agencies
Every tool your ecommerce agency needs. One platform.
Tracking, reporting, BI and the Labelizer all run on one shared dataset, so your whole agency works from a single source of truth across every client.
💰
Financial Overview
Real-time P&L across every store: revenue, COGS, fees, shipping, returns and true net profit.
📊
Marketing Dashboards
Live spend, ROAS, POAS and CAC for every paid channel, side by side in one view.
🌍
Multi-market
Compare sales, profit and POAS across countries, currencies and stores at a glance.
📦
Product Analytics
Per-SKU profit, margin, return rate and stock so you see what actually sells.
❤️
CLV Analytics
Cohort lifetime value and repeat behaviour to steer acquisition spend.
🎨
Creative Cockpit
See which ad creatives drive profit, with thumb-stop ratio and POAS per asset.
🔀
Customer Journey
Touchpoints, channel overlap and time-to-purchase mapped across the funnel.
🧭
Attribution
Profit-based attribution that credits the channels actually driving orders.
📄
Custom Reporting
Drag-and-drop reports from 150+ metrics, tailored per client and stakeholder.
✈️
Automated Reporting
Scheduled reports auto-delivered to Slack, Google Sheets, Slides and email.
🏷️
Google Shopping
The Labelizer auto-labels your feed by POAS, returns and stock to scale winners.
👥
Audience Sync
Server-side, profit-weighted audiences pushed to Meta, Google and Klaviyo.
🎯
KPI & Budget
Set targets and pacing, and get alerted the moment a client drifts off track.
🧠
AI Agents
Coming soon. Get always-on virtual team members – specialized for every role in your agency.
💰Financial OverviewReal-time P&L across every store: revenue, COGS, fees, shipping, returns and true net profit.
📊Marketing DashboardsLive spend, ROAS, POAS and CAC for every paid channel, side by side in one view.
🌍Multi-marketCompare sales, profit and POAS across countries, currencies and stores at a glance.
📦Product AnalyticsPer-SKU profit, margin, return rate and stock so you see what actually sells.
❤️CLV AnalyticsCohort lifetime value and repeat behaviour to steer acquisition spend.
🎨Creative CockpitSee which ad creatives drive profit, with thumb-stop ratio and POAS per asset.
🔀Customer JourneyTouchpoints, channel overlap and time-to-purchase mapped across the funnel.
🧭AttributionProfit-based attribution that credits the channels actually driving orders.
📄Custom ReportingDrag-and-drop reports from 150+ metrics, tailored per client and stakeholder.
✈️Automated ReportingScheduled reports auto-delivered to Slack, Google Sheets, Slides and email.
🏷️Google ShoppingThe Labelizer auto-labels your feed by POAS, returns and stock to scale winners.
👥Audience SyncServer-side, profit-weighted audiences pushed to Meta, Google and Klaviyo.
🎯KPI & BudgetSet targets and pacing, and get alerted the moment a client drifts off track.
🧠AI AgentsComing soon. Get always-on virtual team members – specialized for every role in your agency.
One login, every client
Your entire agency at a glance.
Top-level KPIs across every client in one real-time dashboard. Spot red flags before the client does, prioritize where to act, and scale performance without digging into each account or adding headcount.
✓
Spot underperforming accounts before the client raises it
✓
Prioritize where your team should spend its hours today
✓
Manage every client from one login, on web and mobile
Portfolio healthThis month vs last
Portfolio revenue
€1.57M▲ 18%
Blended POAS
2.7×▲ 9%
Clients on target
12 / 14▲ 2
Avg. tracking uplift
+37%live
Hours saved
54this month
Benchmarks
Show clients exactly where they stand.
Compare every client against real ecommerce benchmarks, built on anonymized data from 2,250+ brands on Reaktion.
✓Benchmarked on profit metrics, not vanity ones: POAS, CAC, AOV, returns
✓Medians tailored to the client's industry and market
✓Turn the gaps into realistic, data-backed goals
Agency owner
“We've tested most platforms out there. This is by far the best solution for ecommerce clients, literally plug and play, every tool in one platform, and genuinely easy to use.”
HG
Henry G.
Agency owner · 65 Shopify & WooCommerce clients
Lunar Co · Monthly reportAuto-sent
Net profit
€186K
▲ 22%
POAS
3.1×
▲ 14%
Reports that win renewals
Show clients the real value you drive.
Custom or templated dashboards that update live and send themselves on a schedule. Back every decision with profit data, build unshakeable trust, and turn reporting from a chore into your best retention tool.
✓
White-label-ready dashboards, custom or from templates
✓
Scheduled delivery to email or Slack, fully automatic
✓
Profit, POAS and true ROI, not just vanity metrics
✓
Live data clients can open any time, building trust
Built for every stakeholder
One platform your whole team, and your clients, can trust.
🧭
Agency leads
Portfolio health, churn risk and profit across every client at a glance.
🎯
Media buyers
POAS, true CAC and new-customer revenue to optimize on real margins.
🤝
Account managers
Live, branded reports that make every client review effortless.
🛍️
Your clients
A dashboard they actually understand, and trust, anytime they log in.
Partner program
Refer clients. Get paid.
Every agency gets a 30-day free trial across the whole team, plus recurring commission for every client you onboard.
Start free trial30 days
Free trial across your whole agency
Recurring
Commission for every client you onboard
White-label
Reports and dashboards that carry your brand
