For fashion ecommerce teams

The Digital Platform Top Ecommerce Fashion Brands Scale On

Reaktion helps fashion brands see true profitability across campaigns, products, returns, and marketing channels. Scale with confidence.

Built for fashion companies operating multiple brands or markets
Start free trial › No credit card required
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shopify
4.9 / 5  App Store
Trustpilot
5 / 5  Reviews

Trusted by 2,391 companies and 15,607 ecommerce and agency pros.

Meta
Scale
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Meta
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The full creative profile

See the full profit story behind every single ad.

Go beyond sales and revenue. See true profit, POAS after returns, return rate, best-selling sizes, new customers, repeat purchases, inventory performance, and customer lifetime value.

⚡Start free trial Easy, fast and secure
Book demo When it suits your calendar
Google Shopping Labelizer tailored to fashion

Skyrocket your Google Shopping fashion product feed profit by up to 30%.

The only Google Shopping and Performance Max custom-label tool you'll ever need. Labelizer scores every product in near real time and adds, updates or removes custom labels automatically, so your budget only follows what actually sells.

⚡Start free trial Optimize your feed for free
Book a demo See the Labelizer in action
Works with Google Ads Merchant Center
Shopping feed
Auto-syncing
Strider Velocity 3
POAS 3.8× · 4% returns
Champion
Terra Storm Jacket
POAS 1.1× · 14% returns
Enemy
Cadence Merino Tee
POAS 2.4× · 6% returns
Assistant
Aero Race Flat
POAS 2.0× · 3% returns
Sleeper
Syncing to Merchant Center every 6h
✓Feed updated · pushed to Merchant Center & Google Ads
75+ live dashboards

Know what to scale, what to cut, and what to fix.

Every Reaktion dashboard is live, cross-channel and profit-aware. Pick from 75+ prebuilt dashboards or build your own. See true POAS, net profit and CAC per campaign, per product and per market with data that refreshes in real time.

A glimpse of what’s prebuilt
💰 Net profit 📊 Campaigns 🌐 Channel overview 📦 Product performance ❤️ CLV 🎨 Creative cockpit 🧭 Customer journey 🎯 Budget pacing 💰 Net profit 📊 Campaigns 🌐 Channel overview 📦 Product performance ❤️ CLV 🎨 Creative cockpit 🧭 Customer journey 🎯 Budget pacing
M
Marketing Dashboard
All channels · compared Year on Year
1 Jun – 30 Jun 2026
Net profit
€486K
▲ 18%
POAS
2.8×
▲ 12%
MER
5.1×
▲ 9%
ROAS
4.2×
▲ 6%
CAC
€92
▼ 14%
AOV
€118
▲ 3%
Conv.
2.1%
▲ 0.3pp
CVR
4.8%
▲ 0.6pp
POAS vs. ad spend
Ad spend POAS
Audience Sync for Fashion Companies

Enrich every customer profile and scale on data points no one else can reach.

Reaktion enriches customers with true profit, returns and CLV, segments them automatically, and syncs them live to your marketing channels. Your campaigns finally bid for the people who actually make you money, not just clicks.

⚡Start free trial Easy, fast and secure
Book demo When it suits your calendar
Server-side accurate. 2,250+ brands feeding their channels better signal.
app.reaktion.com/audiences
Live
Customer segments
Enriched server-side, hashed first-party
Auto-syncing
🏆 Champions CLV $612 · highest value 8,420
💚 Loyal High frequency · 47% margin 12,480
⚠️ At Risk Lapsed, formerly high-value Winback
🌱 Previously Loyal Strong history, no recent order 4,260
Google Ads Customer Match
23,980 synced
Live
Meta Ads Advantage+ & Lookalike
24,210 synced
Live
TikTok Ads Custom Audience
22,640 synced
Live
Multi-Store Overview

Scaling across multiple markets is hard. Seeing the winners shouldn’t be.

Server-side tracking and profit analytics for ecoms running multiple markets and brands, so you see true profit and deep performance insights per market or brand, not just revenue.

⚡Start free trial Easy, fast and secure
Book demo When it suits your calendar
Trusted by 2,391 companies and 15,607 ecommerce & agency pros.
Product marketing · POAS

Feed Google and Meta the profit of every product.

See POAS, refund and return rate, and net profit for every product and variant, split by Google Ads and Meta Ads. Reaktion feeds it straight back to each channel, so the algorithms bid for true profit, not just revenue.

Product marketing performance
Google Ads Meta Ads
Product
POAS
POAS
Return rate
Net profit
Strider Velocity 3
Road
3.1x
2.6x
4%
€52,180
Terra Trail Pro GTX
Trail
2.8x
3.0x
3%
€40,640
Cadence Merino Tee
Tees
2.4x
2.1x
6%
€27,380
Velocé Thermal Tight
Tights
1.9x
1.6x
9%
€23,470
Strider Tempo Short
Shorts
2.2x
2.0x
5%
€21,500
Velocé Thermal Tight looks healthy on revenue, but a 1.6× Meta POAS and 9% returns mean it barely breaks even. Reaktion sends POAS, returns and net profit per variant back to each channel, so budget flows to the products that actually profit.
Ready out of the box. 100% customizable.

Every fashion ecommerce report your team needs, ready to clone and customize.

From best-selling products and return rates to size performance, campaign profitability, and customer lifetime value, Reaktion comes with 35+ prebuilt report templates built for fashion brands. Clone any template, customize the metrics, and automatically deliver reports to your team.

Built for fashion brands & fashion retailers
Track sizes, returns, products, campaigns and true profit
Clone, customize and automate reports in under 5 minutes
Start free trial
app.reaktion.com/reports/templates
Report Template Library
Search all reports
💰
Profit summary
Real-time P&L: revenue, COGS, fees, shipping, returns and net profit per channel and product.
Shopify, Google Ads, Meta Ads
📊
Campaign breakdown
Per-campaign ROAS, POAS, CAC and spend with trend lines and budget pacing alerts.
Google Ads, Meta Ads, TikTok Ads
🌐
Channel overview
Side-by-side comparison of every paid and organic channel with profit attribution.
All connected sources
📦
Product performance
SKU-level margin, return rate, sell-through and profit per product variant.
Shopify, WooCommerce
❤️
Klaviyo flow revenue
Per-flow revenue, attributed orders, click and conversion rates for every email sequence.
Klaviyo
👤
GA4 audience insights
Audience segments, lifetime value, acquisition channels and cohort behaviour.
GA4
🎨
Creative report
Ad creative thumb-stop ratio, POAS per asset and creative fatigue scoring.
Meta Ads, TikTok Ads
📅
Custom date range
Compare any two periods side by side: MoM, YoY, or campaign pre/post analysis.
All connected sources
💰
Profit summary
Real-time P&L: revenue, COGS, fees, shipping, returns and net profit per channel and product.
Shopify, Google Ads, Meta Ads
📊
Campaign breakdown
Per-campaign ROAS, POAS, CAC and spend with trend lines and budget pacing alerts.
Google Ads, Meta Ads, TikTok Ads
🌐
Channel overview
Side-by-side comparison of every paid and organic channel with profit attribution.
All connected sources
📦
Product performance
SKU-level margin, return rate, sell-through and profit per product variant.
Shopify, WooCommerce
❤️
Klaviyo flow revenue
Per-flow revenue, attributed orders, click and conversion rates for every email sequence.
Klaviyo
👤
GA4 audience insights
Audience segments, lifetime value, acquisition channels and cohort behaviour.
GA4
🎨
Creative report
Ad creative thumb-stop ratio, POAS per asset and creative fatigue scoring.
Meta Ads, TikTok Ads
📅
Custom date range
Compare any two periods side by side: MoM, YoY, or campaign pre/post analysis.
All connected sources
Creative leaderboard

ROAS ranks your loudest ads. Profit ranks your real winners.

Every video and image creative, scored on thumb stop, POAS after refunds and net profit. The UGC reel that out-profits your polished studio ad stops hiding behind a flattering ROAS number.

Creative performance
Sort by
Creative
Thumb stop
POAS a.r.
Returns
Ad spend
True profit
Verdict
Creator duet shows a healthy ROAS in Ads Manager, but a 0.9× POAS after refunds and 14% returns mean it loses money on every order. Reaktion flags it for the cut before it burns next week's budget.
REAKTION MOBILE APP

Get a near real-time view of what’s really happening on the go

Reaktion for iOS and Android gives your team a near real-time financial overview, clear insight into marketing performance, and an easy way to verify tracking health, all in one place, so you can make better decisions wherever work happens. If you are an agency, you can access all your clients in one app.

Monitor sales, orders, MER, new customer revenue, and true profit.
See which channels and ads are performing best today, or get notified when something is off.
Verify that your tracking is working as it should, and get peace of mind.
Reaktion mobile app screenshot 1 Reaktion mobile app screenshot 2 Reaktion mobile app screenshot 3 Reaktion mobile app screenshot 4 Reaktion mobile app screenshot 5
Tracking uplift +34%
New customer revenue ✓
Refunds ✓
POAS score ↑ 17%

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