Every feature, in one overview

The complete operating platform
for ecommerce growth.

Trusted by 2,391 companies and 15,607 ecommerce and agency pros
01 Tracking 10 features

Capture 100% of orders, server-side.

Track every order accurately across Google, Meta, TikTok, GA4 and Klaviyo — fully server-side and CCPA / GDPR compliant. Recover the orders pixels miss and feed your ad algorithms premium first-party data for better performance.

Accurate Server-side Tracking

Track up to 37% more orders across Google, Meta, TikTok, GA4 and Klaviyo with fully compliant tracking. Live in under 10 minutes.

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Conversion Booster

Recover the 30-40% of orders pixels miss. Capture conversions even when the pixel is blocked or fails.

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100% First-Party Data Health

Feed conversion APIs premium first-party order data for the strongest possible signal to the algorithm.

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Consent Mode Compliant

Plug-and-play compliance, fully aligned with Google Consent Mode V2. No developer required.

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Send Into Existing Events

Pipe Reaktion data into your current purchase events once it proves uplift, with no new learning phase.

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Offline Conversion Tracking

Send offline and POS conversions back to Google and Meta for a complete picture.

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Micro Conversion Events

Feed smart bidding richer mid-funnel signals to improve Google Ads performance.

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GA4 Server-side Tracking

Stream server-side events and profit values straight into your GA4 reports.

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Klaviyo Full Event Tracking

Track profit, revenue and new-customer revenue per campaign, flow and even per recipient.

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New

Meta Lead Ads ROI Tracker

Tie Meta lead-generation ads to real ecommerce revenue and ROI.

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02 Profit 5 features

Bid on true profit, not ROAS.

Stop optimizing for a ROAS that hides true costs. When you bid on POAS (Profit on Ad Spend), every dollar you invest targets real margin. Track refunds, returns and product-level costs down to the SKU.

POAS Tracking & Bidding

Move from ROAS to POAS so Google, Meta and TikTok optimize for actual profit. Results compound fast.

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Accurate Profitability Insights

Know exact profit and POAS for every channel, campaign, ad set, keyword and ad.

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Track Refunds & Returns in Google & Meta Ads

Attribute every refund back to the channel, campaign, ad and keyword that drove it, down to product level.

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Accurate New Customer Tracking

First-party customer matching verifies new vs returning for true CAC and new-customer revenue.

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Product-level POAS

Track exact profit down to the SKU and feed it into bidding and Shopping labels.

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03 Reporting 8 features

One source of truth for every team.

Replace fragmented spreadsheets and manual exports with real-time dashboards that give marketing, finance and leadership a single view of performance.

Ecommerce Reports & Dashboards

Real-time insight with customizable templates that fit every role. No more spreadsheet chaos.

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Agency Dashboards & Reporting

Manage every client in one multi-account command center instead of toggling 15 logins.

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Ad Creative Cockpit

See which creatives actually drive profit, with POAS, refunds, thumbstop and true CAC per ad. Scale what works.

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Multi-market Analytics

Compare revenue, net profit, POAS and CAC across markets and stores in one view.

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Product Sales & Inventory Insights

Sales, margin, return rate and stock performance for every product, finally in one place.

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Financial Dashboards & P&L

A complete near real-time financial overview and profit-and-loss for your business.

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Automated Reports

Scheduled reports and performance alerts delivered to Slack, Google Sheets, Slides and email.

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Custom Report Builder

Drag and drop the exact metrics and charts your team needs into a live report.

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04 Intelligence 7 features

Turn data into profit opportunities.

Go beyond surface metrics with cohort analysis, customer journey mapping, marketing attribution and AI-powered insights that reveal exactly where to optimize next.

CLV / LTV Cohort Analysis

Understand lifetime value by cohort and optimize your CAC:LTV ratio over time.

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Customer Journey Analytics

Map touchpoints per order, time between stages and where channels overlap.

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Marketing Attribution

See how channels collaborate across the path to purchase, beyond last click.

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Customer Audience Sync

Sync profit-scored, encrypted audiences to Meta, Google, TikTok and Klaviyo. PII never leaves your store.

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RFM Segmentation

Build custom audiences from recency, frequency and monetary segments.

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Coming soon

AI Agents

Your always-on growth analyst that surfaces opportunities automatically. Coming soon.

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7 New Metrics for 2026

A fresh, profit-first metric set built to help you win the year ahead.

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05 Feeds 3 features

Make every Shopping feed profitable.

Stop guessing which products to promote. Auto-label your entire catalog by POAS, margin, return rate or any rule — and push profit-optimized feeds to Google, TikTok, Pinterest and Bing.

Google Shopping Labelizer

Auto-score every product and add, update or remove custom labels in near real time. Boost Shopping profit up to 30%.

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Custom Product Labels

Label by POAS, returns, new releases, dead stock or any rule that matters to your bottom line.

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Primary XML Feed Upload

Push product feeds to Google Merchant Center, TikTok, Pinterest and Bing (Microsoft) Merchant Center.

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06 Platform 3 features

All your data, one command center.

Connect your store, ad channels, Klaviyo, GA4 and more in one unified platform. Built for agencies and merchants who need multi-account control, live reporting and seamless setup.

All Data in One Platform

Stores, ad channels, Klaviyo, GA4, Search Console, Sheets and affiliates, unified and near real-time.

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Built for Agencies & Merchants

Free partner program, per-client onboarding and a full collaboration HQ for your team.

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One-click Integrations

Connect every major ecommerce platform and marketing channel, live in under 10 minutes.

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REAKTION MOBILE APP

Get a near real-time view of what’s really happening on the go

Reaktion for iOS and Android gives your team a near real-time financial overview, clear insight into marketing performance, and an easy way to verify tracking health, all in one place, so you can make better decisions wherever work happens. If you are an agency, you can access all your clients in one app.

Monitor sales, orders, MER, new customer revenue, and true profit.
See which channels and ads are performing best today, or get notified when something is off.
Verify that your tracking is working as it should, and get peace of mind.
Reaktion mobile app screenshot 1 Reaktion mobile app screenshot 2 Reaktion mobile app screenshot 3 Reaktion mobile app screenshot 4 Reaktion mobile app screenshot 5
Tracking uplift +34%
New customer revenue ✓
Refunds ✓
POAS score ↑ 17%

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