The Hyros upgrade built strictly for ecommerce.
Hyros is a powerful ad tracker, but it's built around ad channels and bids on ROAS. Reaktion is built for ecommerce: server-side tracking plus your whole business picture, profit, returns, products and customers, with true POAS and exact margins fed back to Google and Meta.
“Hyros tracked our ads well, but it only ever saw the marketing side. Reaktion tracks just as accurately and shows the whole business, profit, returns, products, customers, then optimizes our campaigns on POAS instead of ROAS. It just fits how an ecommerce brand actually runs.”
A fair comparison. You decide.
Both track your ads accurately across channels. The difference is scope: Hyros watches your ad channels and bids on ROAS, Reaktion runs your whole ecommerce P&L and optimizes on profit.
Where Reaktion goes further for ecommerce.
Hyros tracks your ad channels. Reaktion tracks your business, profit, returns, products and customers, and optimizes on it, side by side.
Hyros bids on ROAS. Reaktion optimizes on true profit.
Revenue-based tracking still treats a low-margin sale like a win. Reaktion factors COGS, shipping, payment fees, pick & pack, returns and refunds into every order, then feeds true profit (POAS) back to Google Ads and Meta, so the algorithms scale what you actually keep.
Know your real cost to win a new customer.
See which channels, campaigns and ads actually bring new customers, not ones you already own. Reaktion reveals your true CAC on Google Ads and Meta, so you stop paying to re-acquire existing buyers.
Track 37% more orders, and send 100% back to your channels.
State-of-the-art server-side tracking on your own first-party data, fully compliant with Consent Mode v2. On average brands recover a 37% tracking uplift versus pixel-only setups, and export 100% of orders to Google Ads and Meta.
- ✓ Server-side tracking on your own first-party data
- ✓ 100% of orders exported to Google Ads and Meta
- ✓ Compliant with Consent Mode v2 and modeled conversions
- ✓ Advanced duplicate-order prevention built in
“Hyros is a serious tracker, but we're an ecommerce brand, not a call-funnel business. Reaktion speaks our language: margins, returns, inventory, CLV per product, and it syncs it all straight back to our ad platforms.”
Switching from Hyros takes about 10 minutes.
No developers, no long implementation, no data loss. We set up your server-side tracking for free and you can run both side by side until you're convinced.
Report in any currency and number format.
Sell across markets? Reaktion reports every metric in the currency and locale format your client expects, US or EU separators, kr, £, € and more, with no manual conversion.
Connect every data source in one click.
Plug-and-play integrations across your store, ad channels, analytics, email and affiliate networks, far beyond Shopify-only.
Plus Google Search Console, Google Sheets and Slack. See all integrations →
Everything you need to switch with confidence.
Looking for a Hyros upgrade? Track POAS, not ROAS.
Start free in minutes, or let us move you over from Hyros on a call. Server-side tracking, true POAS after refunds, and your whole ecommerce picture, live in under 10 minutes.
