Revenue tells you who bought. Lifetime value tells you who's worth keeping.
Reaktion follows revenue, profit and orders for every customer from day one, up to two years of history the moment you sync. See lifetime value by channel, by discount behaviour, by first product and by POS versus online, then compare it against what each customer cost to acquire.
Lifetime value
Watch each cohort compound.
Group customers by the month of their first order, then follow how much they are worth as the months pass. Switch the metric, toggle accumulation, and read the heatmap: darker means more value banked.
A customer judged on day one is a customer you misprice.
The first order doesn't always pay back acquisition on its own. Optimise to it and you starve the channels, products and customers that compound over months. Reaktion measures the full lifetime, so the verdict matches what actually happens.
Count people, not duplicate rows.
A guest checkout, a second email, a switch from web to app: the same shopper turns up as several records and quietly inflates your customer count. Reaktion looks up every order against the last two years of your database by hashed email and phone number, so each person is counted once.
Not every customer is worth the same.
Slice the same lifetime value four ways and the differences are stark. Pick a lens and see which acquisition leads to the customers who actually stay.
Which market actually builds value?
Total sales flatter the biggest countries. Lifetime value tells you which market or brand turns one order into a profitable, returning customer. Compare LTV, repeat rate and the all-important LTV:CAC ratio side by side.
LTV : CAC, settled.
Profit per new customer at 30, 60, 90 and 180 days, set against what you paid to acquire them. The headline numbers every growth conversation comes back to.
Acquisition decisions that finally hold up.
“A superb tool for knowing where to scale. The breakdowns per country, profit and LTV:CAC are gold, and combined with Audience Sync, Reaktion pays for itself 10x.”
“The discount-code cut was the wake-up call. Our coupon buyers were worth a fifth less over six months. We rebuilt the welcome flow around it.”
“Two years of history the day we synced. We could benchmark new cohorts against old ones immediately, no waiting to build up data.”
Put your highest-value customers to work.
Every cohort and segment here can become a live audience. Reaktion enriches each profile with profit, returns and CLV, then syncs it to Google, Meta and TikTok for value-based bidding. Build once, refresh forever.
Meta Ads
TikTok Ads
Meta Ads
Synced
TikTok Ads
Synced
See what every customer is
really worth, then scale on
your most profitable ones.
Sync your store and ad accounts and get up to two years of lifetime value, by cohort, channel, discount, first product and sales location, on day one.
