Upgrade your marketing decisions with customer journey analytics. Get full-funnel (trackable) insights from first touch to final purchase.

Customer Journey Analytics

Customer journey analytics is essential if you want to stop wasting budget and scale what truly works.

With Reaktion, you see exactly how every touchpoint and interaction contributes to your sales. Understand the impact of each channel and invest with confidence in what truly drives conversions.

Get deep customer journey insights
Marketing attribution tool for ecommerce

Your Entire Customer Journey in One View

Go beyond single-channel analysis with a complete view of how customers interact across multiple touchpoints before converting.

 

 

 

Customer Journey Overview Dashboard
Customer Journey Overview Dashboard
Customer Journey Overview Dashboard

Track the Path Each Customer Took to Convert

View the exact sequence of events that led to an individual purchase — including time gaps, channels touched, and the final converting point.

Trusted by over 1,500 leading ecommerce companies and hyper-growth DTC brands

Logo - Client About Vintage
Logo - Ragdoll LA
Logo - Les Deux
Logo - Pilgrim client
Logo - Abena
Logo - Munthe webshop
Logo - Bareen Tshirt client
Logo - RackBuddy logo
Logo - Flora Danica ecom client
Logo - Gastrotools
Logo - Anew Sleep
Logo - Cykom

“We currently use Reaktion across our client base to give clients better insights into their entire business. Reaktion is a tool that I wish had been there years ago. This means that we now have everything together in one place, and have the wildest tools for tracking, data, CLTV, and much more. If you are a business owner or agency owner, Reaktion is a must. Definitely the best tool on the market! In addition to the tool, the team behind Reaktion is always fresh on new ideas and insights, which are also quickly implemented. Can definitely be recommended!”

Emil Nissen – CEO

“Reaktion has made reporting far easier, more comprehensive, and time-saving compared to Datastudio. Their server-side tracking, profit optimization, CLV, target groups, and creative insights are worth gold.”

Michael Bengtson – Partner & Client Director

ONE-CLICK INTEGRATIONS

Connect your Ecommerce Platform and Marketing Channels in Seconds

 

See All integrations

Free Trial for
10 Days

No credit card needed.
No coding skills required.
Gain insights into your customer journey now.

Start Profiting More With Attribution

REAKTION MOBILE APP

Get a near real-time view of what’s really happening on the go

Reaktion for iOS and Android gives your team a near real-time financial overview, clear insight into marketing performance, and an easy way to verify tracking health, all in one place, so you can make better decisions wherever work happens. If you are an agency, you can access all your clients in one app.

Monitor sales, orders, MER, new customer revenue, and true profit.
See which channels and ads are performing best today, or get notified when something is off.
Verify that your tracking is working as it should, and get peace of mind.
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Tracking uplift +34%
New customer revenue ✓
Refunds ✓
POAS score ↑ 17%

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