Scaling across multiple markets is hard. Seeing the winners shouldn’t be.
Server-side tracking and profit analytics for ecoms running multiple markets and brands, so you see true profit and deep performance insights per market or brand, not just revenue.
ROAS is a terrible way to allocate global budgets.
Every market you add, whether a new store or another country inside Shopify Markets, piles on another ad account, another currency, another data silo. Before long you're allocating budget on platform-reported ROAS: a number that conveniently ignores fulfillment, returns, and COGS that swing wildly by country.
A 6.0× ROAS in Denmark next to Norway's 4.0× screams "give Denmark the budget." Then you factor in Norway's half-the-returns and cheaper fulfillment, and its contribution margin comes out ahead. ROAS just talked you into the wrong call.
Report on every market in your preferred currency.
DKK here, SEK there, USD over there — comparing markets shouldn't take a spreadsheet and a currency converter. Pick one reporting currency and Reaktion converts every market to it on live FX rates, so sales, profit, and margin finally line up. Switch EUR to USD and the whole dashboard re-bases on the spot.
One screen. Every market. True profit.
Stop logging in and out of six dashboards just to find out how the weekend went. Reaktion pulls every storefront into one view, so total sales, gross profit, net profit, and contribution margin line up side by side, and you can tell in seconds which country is carrying the business and which one is just buying expensive revenue.
One currency, one metric set, every border. No mental math.
Factors in market-specific COGS, shipping, and returns.
Year-over-year and month-over-month built into every metric.
Spot a 68% profit drop in Germany before it becomes a quarterly surprise.
One domain for the whole world? We still break it down by country.
No separate storefront per country required. Reaktion attributes every order by the location of your ad spend and each customer’s shipping address — so one global domain splits cleanly into a country-by-country P&L. The same profit, POAS, and margin breakdown your multi-store peers brag about, minus the replatforming.
Your ads should know the difference between revenue and profit.
The same 4.0× ROAS can print money in the Netherlands and quietly lose it in Switzerland once returns and fulfillment land. Reaktion calculates true Profit on Ad Spend per market and per channel, fully loaded with local costs, so you move budget to where it multiplies, not just where it looks good.
Meta in Denmark vs. Sweden, head to head, on one screen.
Real landed cost per order, not ad spend lazily divided by orders.
Know exactly where your next marketing dollar should go.
From portfolio overview to unit economics in one click.
German margin looking off this month? Click into Store Financials and open the exact P&L for that market. Watch the culprits surface, like discounts creeping up and refunds climbing, instead of playing detective in a spreadsheet. Enterprise-grade financial reporting, built for operators who move fast.
Go live before your coffee gets cold.
No replatforming. No developer ticket sitting in a backlog for three weeks. Connect your store, verify tracking, and see true profit, all in one sitting.
Outgrown your spreadsheets?
The best ecommerce teams already see true profit right where they optimize, report, and decide. Your ad platforms can't optimize for profit they can't see — so show them. That's Reaktion.
