POAS Course Part #11: How to Report on Reaktion’s Metrics Within Your Ad Platforms

Understand Your Metrics Where You Need Them Most

Having accurate profit data is critical, but it’s only useful if you can access it when making decisions. Reaktion’s custom conversion events and exclusive metrics can be reported directly within your ad platforms, giving you all the insights you need at ad, campaign, or business-wide level.

Step-by-Step Reporting Made Simple

Create custom columns in Google or Meta Ads using Reaktion’s automatically pulled conversion events.
Add your key metrics, such as ReaktionProfit and ReaktionProfit (Conversion Booster).
Calculate POAS by dividing profit by ad spend using the built-in column functions.
Tailor these columns to track other metrics like new vs returning customer revenue, CAC, return rates, and profit after refunds.

Why It Matters

By having profit and POAS visible directly in your ad platforms, your team can:

Make optimization decisions faster without switching between dashboards.
Tailor campaigns based on high-performing products, audiences, or ad sets.
Track exclusive metrics that matter to your business and clients.

With Reaktion, all your profit metrics are not only tracked, they’re actionable. Reporting at the right level ensures your campaigns scale profitably and efficiently.

Get a near real-time view of what’s really happening on the go

Reaktion for iOS and Android gives your team a near real-time financial overview, clear insight into marketing performance, and an easy way to verify tracking health, all in one place, so you can make better decisions wherever work happens. If you are an agency, you can access all your clients in one app.