POAS Course Part #12: How to Use Our Shoptimizer Feature to Grow Your Google Shopping Campaigns

Streamline Google Shopping and Boost Profit Automatically

If you advertise on Google Shopping and aren’t using Reaktion’s Shoptimizer, you’re leaving performance on the table.

Our Shoptimizer lets you create custom product labels based on your criteria, feeding Google Shopping campaigns with your top-performing (or strategically selected) products.

How Shoptimizer Works

Define Custom Labels – Set criteria such as products with POAS above 300%, recently added products, discounted items, high return rate items, or products in stock.
Create a Supplemental Feed – Create and upload your product feed to Google Merchant Center through Reaktion.
Auto-Populate Campaigns – Your top performers, high-margin items, or any custom category are automatically pulled into dedicated Google Shopping campaigns.
Dynamic Updates – Products move in and out of campaigns based on real-time performance, ensuring your budget is always focused on what drives profit.
Optimize Multiple Campaign Types – Use Shoptimizer for top performers, clearance items, new releases, discounted products, or any combination that fits your strategy.

Why It Matters

Save Time: No more manual product updates in shopping campaigns.
Boost Performance: Ensure Google Ads optimizes toward products that generate real profit.
Reduce Waste: Prevent budget spend on low-performing or unprofitable products.
Flexibility: Easily target products by POAS, stock, discounts, or any other custom metric.

Shoptimizer makes managing Google Shopping campaigns faster, smarter, and more profitable. Test different label strategies and see which combinations drive your best results, whether it’s pushing high-margin products or clearing inventory efficiently.

Get a near real-time view of what’s really happening on the go

Reaktion for iOS and Android gives your team a near real-time financial overview, clear insight into marketing performance, and an easy way to verify tracking health, all in one place, so you can make better decisions wherever work happens. If you are an agency, you can access all your clients in one app.