POAS Course Part #5: POAS Case Study (185% Increase in Net Profit)
Sometimes the best way to understand the power of POAS is to see it in action.
This case study from one of our agency partners, Plutonic, shows exactly what happens when a brand stops optimizing for ROAS and starts optimizing for true profit.
The Impact of POAS in the Real World
After shifting from ROAS to POAS and rebuilding their strategy around actual profitability, Plutonic saw dramatic improvements across every major performance metric:
- 54% increase in gross sales
- 185% increase in net profit
- 78% increase in POAS
- 29% reduction in CAC
This wasn’t just top-line growth.
Plutonic scaled revenue and significantly increased bottom-line profit at the same time — the outcome every brand wants but few achieve with ROAS alone.
What Made the Difference
By training the algorithm on profit data instead of revenue, Plutonic was able to:
- Bid more efficiently
- Scale profitable products instead of high-ROAS distractions
- Reduce wasted ad spend
- Improve customer acquisition profitability
Their tailored, profit-focused approach reshaped how the algorithm allocated budget, and the results followed quickly.
In just six months, they achieved a 185% increase in net profit.
A direct, measurable outcome of switching from ROAS to POAS.
Hear It Directly From Plutonic
Inside your PowerPoint resource, you’ll find a link to the full case study if you’d like to dive deeper.
For now, here’s the key takeaway from Plutonic’s team:
By moving from ROAS to POAS and building a strategy around actual profitability, we scaled both top-line revenue and bottom-line profit. The result: a 185% increase in net profit in six months.
If the earlier examples didn’t fully highlight the limitations of ROAS, this case study makes it impossible to ignore.
Profit on Ad Spend simply gives brands a clearer, more actionable picture, and the results speak for themselves.
