POAS Course Part #9: How to Start Using POAS

How to Start Using POAS in Your Ad Platforms & Reaktion

What this lesson covers:
A clear, actionable walkthrough of how to start actually implementing POAS inside your ad platforms using Reaktion, from installation to optimization to reporting.

🔧 Getting Started With POAS (It’s Easier Than You Think)

Despite sounding complex, implementing POAS is fast and simple with Reaktion:

20–30 minute setup
Install Reaktion, connect your ecommerce platform, and integrate your ad accounts. Profit tracking begins immediately.
Costs auto-synced
Cost of goods sold (COGS) is automatically pulled from your backend.
Accurate costs → accurate profit tracking, so this step is essential.

🎯 How to Optimize for POAS in Your Ad Platforms

Once connected, optimizing for POAS is straightforward:

Set POAS (or POAS After Refunds) as your primary conversion goal inside your campaigns.
Works for Google, Meta, and more — full platform walkthroughs included in the resource links.
Additional videos show exactly how to configure optimization settings.

If you’re not ready to optimise for profit right away (e.g., early stage growth), you should still track and monitor POAS so you understand true profitability.

📊 How to Report on POAS Inside Your Ad Platforms

Even if you don’t optimize yet, you should absolutely report on profit:

Create custom columns in Google and Meta to view Reaktion’s profit metrics inside the ads manager.
Track POAS, POAS after refunds, COGS, and other profitability metrics directly where you manage campaigns.
Full guides + video explainers are linked in your resource pack.

🏷 Using POAS in Google Shopping via Shoptimizer

Reaktion’s Shoptimizer lets you automatically group products using POAS-driven logic:

Build custom labels using metrics like:
- Profit on ad spend
- Profit after refunds
- COGS
- Customer acquisition cost
- Backend profit
Use these labels in Shopping & PMAX to steer spend toward your most profitable product groups.

Includes a full tutorial + video on creating custom labels for your Google Merchant Center.

Get a near real-time view of what’s really happening on the go

Reaktion for iOS and Android gives your team a near real-time financial overview, clear insight into marketing performance, and an easy way to verify tracking health, all in one place, so you can make better decisions wherever work happens. If you are an agency, you can access all your clients in one app.