🎓 The POAS Course: Turn Your Ad Spend Into Real Profit 📈

Stop optimizing for revenue. Start optimizing for profit.
Master the POAS framework trusted by leading agencies and fast-growing ecommerce stores.

Part #1: Course Overview

Get an intro to POAS and get to know the overall agenda of the course.

Part #1: Intro and Course Overview

Part #2: What is POAS?

Understand POAS with a simple explanation and example. Learn how Profit on Ad Spend reveals true profit from your ad spend and improves decision-making.

Part #2: What is POAS?

Part #3: ROAS vs. POAS?

Learn the exact difference between ROAS and POAS and when to use POAS.

Part #3: ROAS vs. POAS

Part #4: Why POAS Is Needed in 2025

Discover why POAS is becoming non-optional in 2025, and the influence of AI-driven bidding.

Part #4: Why POAS Is Needed in 2025

Part #5: POAS Case Study (185% Increase in Net Profit)

See how one brand used profit-based optimization to increase net profit by 185% while cutting CAC and scaling sustainably.

Part #5: POAS Case Study

Part #6: Reaktion Exclusive — POAS After Refunds

With returns rising across e-commerce, see why POAS After Refunds is the most accurate metric for evaluating ad performance.

Part #6: POAS After Refunds

Part #7: POAS After Refunds Explained

Understand how POAS After Refunds is calculated and why it matters. You’ll learn how refunds can distort ROAS and even standard POAS.

Part #7: POAS After Refunds Explained

Part #8: POAS After Refunds Case Study

We break down a real case study showing how tracking POAS After Refunds helped an e-commerce brand cut returns, improve campaign efficiency, and increase their true net profit.

Part #8: POAS After Refunds Case Study

Part #9: How to Start Using POAS

Start using POAS inside your ad platforms and within Reaktion. You’ll learn how to optimize and report on true profit performance.

Part #9: How to Start Using POAS

Part #10: How to Optimize for POAS

Learn how to push true profit data into Google and Meta Ads so you can bid smarter and scale profitably.

Part #10: How to Optimize for POAS

Part #11: How to Report on Reaktion’s Metrics Within Your Ad Platforms

Discover how to report on Reaktion’s custom events and exclusive metrics directly inside your ad platforms. Learn how to unlock deeper insights and measure the metrics that matter most for your campaigns.

Part #11: How to Report on Reaktion's Metrics Within Your Ad Platforms

Part #12: How to Use Our Shoptimizer Feature to Grow Your Google Shopping Campaigns

Understand how to use Reaktion’s Shoptimizer feature to grow your Google Shopping campaigns. Learn how to optimize your feeds, improve visibility, and drive more profitable conversions.

Part #12: How to Use Our Shoptimizer Feature to Grow Your Google Shopping Campaigns

Get a near real-time view of what’s really happening on the go

Reaktion for iOS and Android gives your team a near real-time financial overview, clear insight into marketing performance, and an easy way to verify tracking health, all in one place, so you can make better decisions wherever work happens. If you are an agency, you can access all your clients in one app.

Monitor sales, orders, MER, new customer revenue, and true profit.

See which channels and ads are performing best today, or get notified when something is off.

Verify that your tracking is working as it should, and get peace of mind.

🎓 The POAS Course: Turn Your Ad Spend Into Real Profit 📈

Get a near real-time view of what’s really happening on the go

PRODUCT

COMPANY

COMPANY

LEGAL

CONTACT