Product Analytics

Know the true profit of every product, variant, and brand.

Reaktion rolls every SKU up through product, category, and brand, so you see real profit margin, inventory levels, and the true cost of every discount across your whole running range, not just top-line revenue. Manage stock and spot what’s running low or tying up cash, all in one place.

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Product sales report
Sort by
Profit Return rate New customers Total sales
Product
Profit
Margin
SV
Strider Velocity 3
Road shoes
€52,180
59%
TP
Terra Trail Pro GTX
Trail shoes
€40,640
57%
JK
Terra Storm Jacket
Jackets
€27,190
55%
TE
Cadence Merino Tee
Running tees
€27,380
65%
TI
Velocé Thermal Tight
Tights
€23,470
59%
SH
Strider Tempo Short
Shorts
€21,500
62%
AR
Aero Race Flat
Racing flats
€19,840
52%
Trail shoes carry your highest margin at 57%, even though road shoes sell more units.
Analyze on every level

From a single variant to your whole brand portfolio.

Every sale is tracked right down to the exact size and colour, then added up for you automatically. Zoom in on one product variant or zoom out to your whole brand’s profit, it’s always the same trusted numbers, just at the level you need.

01
Variant / SKU
Strider Velocity 3, US 9.5, Volt
12,480
live SKUs
02
Product
Strider Velocity 3 (all sizes & colors)
2,140
products
03
Product type / Category
Road shoes, Trail shoes, Racing flats
7
categories
04
Brand
Strider, Terra, Cadence, Velocé, Aero
5
brands
05
Store
Every brand and category, rolled up
1
P&L
Product sales & profit

Revenue ranks your bestsellers. Profit ranks your winners.

See net sales after refunds, product profit, and true margin for every shoe and garment, with year on year change built in. The tee that quietly out-margins your hero road shoe stops hiding in the revenue ranking.

Product sales report
This month vs. Year on Year
Product
Type
Sold
Returned
Net sales
Profit
Margin
CM
Cadence Merino Tee
Running tees
2,106
58
€42,120 +22%
€27,380
65.0%
SV
Strider Velocity 3
Road shoes
1,284
41
€88,420 +18%
€52,180
59.0%
TP
Terra Trail Pro GTX
Trail shoes
742
23
€71,300 +34%
€40,640
57.0%
VT
Velocé Thermal Tight
Tights
884
49
€39,780 +12%
€23,470
59.0%
SS
Strider Tempo Short
Shorts
1,640
71
€34,440 -6%
€21,500
62.4%
TS
Terra Storm Jacket
Jackets
412
28
€49,440 -14%
€27,190
55.0%
AR
Aero Race Flat
Racing flats
318
12
€38,160 +9%
€19,840
52.0%
CM
Cadence Merino Tee
Running tees
+22%
Net sales
€42,120
Profit
€27,380
Margin
65.0%
2,106 sold · 58 returned
SV
Strider Velocity 3
Road shoes
+18%
Net sales
€88,420
Profit
€52,180
Margin
59.0%
1,284 sold · 41 returned
TP
Terra Trail Pro GTX
Trail shoes
+34%
Net sales
€71,300
Profit
€40,640
Margin
57.0%
742 sold · 23 returned
VT
Velocé Thermal Tight
Tights
+12%
Net sales
€39,780
Profit
€23,470
Margin
59.0%
884 sold · 49 returned
SS
Strider Tempo Short
Shorts
-6%
Net sales
€34,440
Profit
€21,500
Margin
62.4%
1,640 sold · 71 returned
TS
Terra Storm Jacket
Jackets
-14%
Net sales
€49,440
Profit
€27,190
Margin
55.0%
412 sold · 28 returned
AR
Aero Race Flat
Racing flats
+9%
Net sales
€38,160
Profit
€19,840
Margin
52.0%
318 sold · 12 returned
Product marketing · POAS

Feed Google and Meta the profit of every product.

See POAS, refund and return rate, and net profit for every product and variant, split by Google Ads and Meta Ads. Reaktion feeds it straight back to each channel, so the algorithms bid for true profit, not just revenue.

Product marketing performance
Google Ads Meta Ads
Product
POAS
POAS
Return rate
Net profit
Strider Velocity 3
Road
3.1x
2.6x
4%
€52,180
Terra Trail Pro GTX
Trail
2.8x
3.0x
3%
€40,640
Cadence Merino Tee
Tees
2.4x
2.1x
6%
€27,380
Velocé Thermal Tight
Tights
1.9x
1.6x
9%
€23,470
Strider Tempo Short
Shorts
2.2x
2.0x
5%
€21,500
Velocé Thermal Tight looks healthy on revenue, but a 1.6× Meta POAS and 9% returns mean it barely breaks even. Reaktion sends POAS, returns and net profit per variant back to each channel, so budget flows to the products that actually profit.
Built on your product analytics

Turn these insights into Google Shopping labels.

Your product-level profit, returns and stock data is the foundation for the Reaktion Labelizer: dynamic custom labels that push your winners and maximize Performance Max and Google Shopping performance.

Explore the Labelizer →
Strider Velocity 3
Assigning Shopping labels…
📈 High POAS ↩️ Low returns 📦 In stock 💰 Margin A 🧠 New-customer hero
Discounts & markdowns

Every discount code and markdown, priced in profit.

Your prices get cut in two ways: discount codes you choose to run, and seasonal markdowns you can’t avoid. Reaktion separates the two and shows how much profit each one really costs, by product, type and brand, so end-of-season clearance stops quietly eating your margin.

Gross sales before markdowns
€570,300
Total discount (codes + markdowns)
€77,200
Markdown rate
10.4%
3.1% from discount codes
Margin lost to discounting
€48,910
Recoverable with smarter markdowns
Discount overview by brand
Markdowns vs codes
Brand
Sold
Gross (pre-markdown)
Markdown rate
Discount codes
Total sales
Gross profit
Strider
4,210
€198,400
7.2%
€6,100
€178,100
€104,200
Terra
1,980
€142,600
12.9%
€3,200
€121,000
€66,500
Cadence
3,640
€96,800
4.2%
€5,800
€86,900
€54,300
Velocé
1,420
€74,300
13.3%
€2,400
€62,000
€33,400
Aero
980
€58,200
19.9%
€1,200
€45,400
€21,900
Strider Markdown 7.2%
Codes
€6,100
Total sales
€178,100
Gross profit
€104,200
Terra Markdown 12.9%
Codes
€3,200
Total sales
€121,000
Gross profit
€66,500
Cadence Markdown 4.2%
Codes
€5,800
Total sales
€86,900
Gross profit
€54,300
Velocé Markdown 13.3%
Codes
€2,400
Total sales
€62,000
Gross profit
€33,400
Aero Markdown 19.9%
Codes
€1,200
Total sales
€45,400
Gross profit
€21,900
Aero clears stock at a 19.9% markdown rate, nearly triple Cadence, and it shows in the thinnest gross profit of any brand.
Built for brands that move

Your catalog in motion. Your margins in focus.

From the first variant to the full brand, Reaktion keeps every product’s true profit in view while you keep shipping shoes out the door.

Inventory & stock health

Reorder the runaway. Mark down the dead stock.

Reaktion pairs sales velocity with stock on hand to show days to sold out for every product and variant. Spot the trail shoe about to stock out before peak season, and the racing flat tying up capital on the shelf.

Inventory report
Product & variant level
Product
Stock
Velocity
Days to sold out
Gross profit
Status
Cadence Merino Tee
Running tees
612
22.0/day
28 days
€27,380
Healthy
Strider Velocity 3
Road shoes
248
9.4/day
26 days
€52,180
Healthy
Terra Trail Pro GTX
Trail shoes
86
8.1/day
11 days
€40,640
Reorder now
Velocé Thermal Tight
Tights
64
6.8/day
9 days
€23,470
Reorder now
Strider Tempo Short
Shorts
980
5.5/day
178 days
€21,500
Overstock
Aero Race Flat
Racing flats
410
1.2/day
142 days
€19,840
Overstock
Cadence Merino Tee
Running tees
Healthy
Stock
612
Velocity
22.0/day
Sold out in
28
Strider Velocity 3
Road shoes
Healthy
Stock
248
Velocity
9.4/day
Sold out in
26
Terra Trail Pro GTX
Trail shoes
Reorder now
Stock
86
Velocity
8.1/day
Sold out in
11
Velocé Thermal Tight
Tights
Reorder now
Stock
64
Velocity
6.8/day
Sold out in
9
Strider Tempo Short
Shorts
Overstock
Stock
980
Velocity
5.5/day
Sold out in
178
Aero Race Flat
Racing flats
Overstock
Stock
410
Velocity
1.2/day
Sold out in
142
One source of truth for the whole team
“Reaktion gives every stakeholder the insights they need in near real time, from our marketing and inventory teams to our designers and external agency.”
SL
Sofie L.
Head of Ecommerce
Reaktion

Scale the products that actually make money.

Connect your store and watch every variant, product, category, and brand roll up into one true-profit view. Live in under 10 minutes, no replatforming.

⚡Start free trial Easy, fast and secure
Book demo When it suits your calendar

REAKTION MOBILE APP

Get a near real-time view of what’s really happening on the go

Reaktion for iOS and Android gives your team a near real-time financial overview, clear insight into marketing performance, and an easy way to verify tracking health, all in one place, so you can make better decisions wherever work happens. If you are an agency, you can access all your clients in one app.

Monitor sales, orders, MER, new customer revenue, and true profit.
See which channels and ads are performing best today, or get notified when something is off.
Verify that your tracking is working as it should, and get peace of mind.
Reaktion mobile app screenshot 1 Reaktion mobile app screenshot 2 Reaktion mobile app screenshot 3 Reaktion mobile app screenshot 4 Reaktion mobile app screenshot 5
Tracking uplift +34%
New customer revenue ✓
Refunds ✓
POAS score ↑ 17%

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