Privacy Policy

This privacy policy (“policy”) will help you understand how Reaktion.com ApS (“us”, “we”, “our”) uses and protects the data you provide to us when you visit and use Reaktion.com and its platform (“website”, “service”).

We reserve the right to change this policy at any given time, of which you will be promptly updated. If you want to make sure that you are up to date with the latest changes, we advise you to frequently visit this page.

For more information about how we protect customer data, including our technical and organizational security measures, please visit our Data Security page:
https://reaktion.com/data-security/.

1. WHAT USER DATA WE COLLECT

When you visit the website, we may collect the following data:

Your IP address.
Your contact information and email address.
Other information such as interests and preferences.
Data profile regarding your online behavior on our website.
Why We Collect Your Data

We are collecting customer data:

The purpose of the below-mentioned customer data collection are:
1) Provide improved user experience.
2) Provide improved tracking and marketing performance insights.

Pixel ID (based on user config)
Event type (revenue, profit, etc.)
Event identifier (deduplication)
Customer country code,
Customer city,
Customer email
Customer external identifier
Customer first name
Customer last name
Customer phone
Customer state
Customer street
Customer zip
Conversion currency
Conversion monetary value
Conversion timestamp Browser IP address
Browser user agent
Browser session Facebook click ID
Browser session Facebook browser ID
Browser session Google Ads click ID
Browser session Google Ads browser ID

Request data deletion and/or insights:

Please fill this form to request data deletion or information hereabout.
You can select the subject “Request data deletion”.
https://reaktion.com/contact-us/

We are collecting your data for several reasons:

To better understand your needs.
To improve our services and products.
To improve tracking and marketing performance insights.
To send you promotional emails containing the information we think you will find interesting.
To contact you to fill out surveys and participate in other types of market research.

Provide improved tracking and marketing performance insights.
To customize our website according to your online behavior and personal preferences.

2. HOW WE PROTECT YOUR DATA

Reaktion is committed to protecting the confidentiality, integrity, and availability of the personal data we process. We implement appropriate technical and organizational measures designed to protect personal data against unauthorized access, disclosure, alteration, misuse, loss, or destruction.

Our security measures include:

Encryption in transit: Data exchanged between users, third-party services, and Reaktion is transmitted using encrypted HTTPS connections protected by Transport Layer Security (TLS).
Encryption at rest: Where personal data is stored by Reaktion, it is protected using encryption provided by our cloud infrastructure and storage providers.
Access controls: Access to personal data is limited to authorized personnel and systems that require access to operate, maintain, or support the Reaktion platform. Access is granted according to the principle of least privilege.
Secure authentication: Authentication credentials, OAuth access tokens, refresh tokens, API credentials, and other sensitive secrets are stored securely and are never exposed in client-side applications or publicly accessible source code.
Monitoring and logging: We maintain appropriate logging and monitoring of our systems to help detect unauthorized access, abnormal activity, operational issues, and potential security incidents.
Data minimization: We only collect and process personal data that is necessary to provide the services requested by our users.
Data retention and deletion: Personal data is retained only for as long as necessary to provide our services, comply with applicable legal obligations, resolve disputes, and enforce our agreements. Users may request deletion of their personal data by contacting us using the information provided in this policy. Where applicable, data will be deleted or anonymized within a reasonable period unless we are legally required to retain it.
Third-party service providers: Where trusted service providers process personal data on our behalf, they are contractually required to maintain appropriate security measures and process data only for the services they provide to Reaktion.
Incident response: Reaktion maintains procedures for identifying, investigating, and responding to potential security incidents. Where required by applicable law, affected users and relevant authorities will be notified.

API Data

Where Reaktion accesses data through APIs (including Google Ads API, Google Analytics API, Google Sheets API, Meta Ads API and other third-party APIs), such data is protected using the same technical and organizational measures described above.

Reaktion’s use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. Reaktion applies the same security and privacy principles when processing data received from other third-party APIs.

API data is used solely to provide and improve the functionality authorized by the user. Reaktion does not sell API data and does not use API data for advertising, marketing profiling, or any purpose unrelated to providing the authorized services.

Where Google Workspace APIs are used, Reaktion does not use Google Workspace user data to develop, improve, or train generalized artificial intelligence or machine learning models.

Once you agree to allow our website to use cookies, you also agree to use the data it collects regarding your online behavior (analyze web traffic, web pages you spend the most time on, and websites you visit). The data we collect by using cookies is used to customize our website to your needs. After we use the data for statistical analysis, the data is completely removed from our systems. Please note that cookies don’t allow us to gain control of your computer in any way. They are strictly used to monitor which pages you find useful and which you do not so that we can provide a better experience for you. If you want to disable cookies, you can do it by accessing the settings of your internet browser. (Provide links for cookie settings for major internet browsers).

4. LINKS TO OTHER WEBSITES

Our website contains links that lead to other websites. If you click on these links Reaktion.com is not held responsible for your data and privacy protection. Visiting those websites is not governed by this privacy policy agreement. Make sure to read the privacy policy documentation of the website you go to from our website.

5. RESTRICTING THE COLLECTION OF YOUR PERSONAL DATA

At some point, you might wish to restrict the use and collection of your personal data. You can achieve this by doing the following: When you are filling the forms on the website, make sure to check if there is a box which you can leave unchecked, if you don’t want to disclose your personal information. If you have already agreed to share your information with us, feel free to contact us via email (info@reaktion.com) and we will be more than happy to change this for you.

Reaktion.com will not lease, sell or distribute your personal information to any third parties, unless we have your permission. We might do so if the law forces us. Your personal information will be used when we need to send you promotional materials if you agree to this privacy policy.