Tracking: How to and best practise

Learn how Reaktion Tracking works: Serverside tracking and offline conversion tracking. How to report based on your preferred tracking technology as well as how to optimize for Reaktion events. NOTE: Please view in full-screen.

In Google Ads and Facebook Ads, you can optimize for these events.

ReaktionRevenue = Serverside tracking optimizing for revenue in Google Ads and Facebook Ads.

ReaktionProfit = Serverside tracking optimizing for profit in Google Ads and Facebook Ads.

ReaktionOfflineRevenue = Offline tracking optimizing for revenue in Google Ads and Facebook Ads.

ReaktionOfflineProfit = Offline tracking optimizing for profit in Google Ads and Facebook Ads.

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