Tracking: How to and best practise

Learn how Reaktion Tracking works: Serverside tracking and offline conversion tracking. How to report based on your preferred tracking technology as well as how to optimize for Reaktion events. NOTE: Please view in full-screen.

In Google Ads and Facebook Ads, you can optimize for these events.

ReaktionRevenue = Serverside tracking optimizing for revenue in Google Ads and Facebook Ads.

ReaktionProfit = Serverside tracking optimizing for profit in Google Ads and Facebook Ads.

ReaktionOfflineRevenue = Offline tracking optimizing for revenue in Google Ads and Facebook Ads.

ReaktionOfflineProfit = Offline tracking optimizing for profit in Google Ads and Facebook Ads.

REAKTION MOBILE APP

Get a near real-time view of what’s really happening on the go

Reaktion for iOS and Android gives your team a near real-time financial overview, clear insight into marketing performance, and an easy way to verify tracking health, all in one place, so you can make better decisions wherever work happens. If you are an agency, you can access all your clients in one app.

Download on the App Store Get it on Google Play
Monitor sales, orders, MER, new customer revenue, and true profit.
See which channels and ads are performing best today, or get notified when something is off.
Verify that your tracking is working as it should, and get peace of mind.
Download on the App Store Get it on Google Play
Reaktion mobile app screenshot 1 Reaktion mobile app screenshot 2 Reaktion mobile app screenshot 3 Reaktion mobile app screenshot 4 Reaktion mobile app screenshot 5
Tracking uplift +34%
New customer revenue ✓
Refunds ✓
POAS score ↑ 17%

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