A tracking engine built for ecommerce scaling.
AnyTrack is a general-purpose tracking tool, solid across affiliate, lead-gen and ecommerce, but with no true profit and only basic reports. Reaktion is purpose-built for ecommerce, matching the server-side tracking, then going far further with true profit (POAS), LTV, comprehensive reporting, and profit fed straight back to Google and Meta.
“AnyTrack tracked our conversions well, but as an ecommerce brand we needed more than just tracking. Reaktion tracks just as well and actually understands our business: it shows true profit and LTV, gives us proper reporting, and pushes POAS back to the ad platforms.”
A fair comparison. You decide.
Both do server-side tracking. The difference is how far each goes for an ecommerce brand, once profit, reporting and optimization come into play.
Where Reaktion goes further for ecommerce.
AnyTrack tracks. Reaktion adds true profit, ecommerce reporting and optimization, side by side.
Tracking that leads to profit, not just conversions.
AnyTrack tells you where a conversion came from. It doesn't calculate profit, let alone act on it. Reaktion factors COGS, shipping, payment fees, pick & pack, returns and refunds into every order, then feeds true profit (POAS) back to Google Ads and Meta so the algorithms scale margin, not vanity revenue.
Know your real cost to win a new customer.
See which channels, campaigns and ads actually bring new customers, not ones you already own. Reaktion reveals your true CAC on Google Ads and Meta, so you stop paying to re-acquire existing buyers.
Track 37% more orders, and send 100% back to your channels.
State-of-the-art server-side tracking on your own first-party data, fully compliant with Consent Mode v2. On average brands recover a 37% tracking uplift versus pixel-only setups, and export 100% of orders to Google Ads and Meta.
- ✓ Server-side tracking on your own first-party data
- ✓ 100% of orders exported to Google Ads and Meta
- ✓ Compliant with Consent Mode v2 and modeled conversions
- ✓ Advanced duplicate-order prevention built in
“AnyTrack gave us conversions, but we were still exporting to spreadsheets to see profit. Reaktion put true profit, LTV and reporting in one place and pushed POAS back to Google and Meta. It finally feels built for an ecommerce brand.”
Switching from AnyTrack takes about 10 minutes.
No developers, no data loss. We set up your server-side tracking for free and you can run both side by side until you're convinced.
Report in any currency and number format.
Sell across markets? Reaktion reports every metric in the currency and locale format your client expects, US or EU separators, kr, £, € and more, with no manual conversion.
Connect every data source in one click.
Plug-and-play integrations across your store, ad channels, analytics, email and affiliate networks, far beyond Shopify-only.
Plus Google Search Console, Google Sheets and Slack. See all integrations →
Everything you need to switch with confidence.
Smarter than AnyTrack. Built for ecommerce scaling.
Start free in minutes, or let us move you over from AnyTrack on a call. Server-side tracking plus true profit, LTV, reporting and POAS optimization, live in under 10 minutes, no developers.
