Reaktion vs. GetKlar

Reporting is good. Optimizing is better.

GetKlar gives you great dashboards. Reaktion gives you the same depth of ecommerce reporting, then feeds true profit (POAS) back to Google and Meta so your ads optimize for margin, after returns and refunds. Server-side tracking is built in, not a €200 add-on, and it all starts at €85/mo.

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See the comparison Feature by feature
At a glance
🏆 Reaktion
GetKlar
Comprehensive ecommerce reporting
Yes
Yes
Calculates profit
Yes
Yes
Feeds POAS back to ad platforms
Yes
No
POAS after returns & refunds
Yes
No
Server-side tracking
Built in
Paid add-on
30-day free trial · free onboarding
Certified
Shopify Partner
Certified
Google Ads Partner
Business
Meta Partner
★ ★ ★ ★ ★
Rated 4.8
Trustpilot
Used by 350+ agencies and 2,391 fast-growing ecommerce brands.
Switched from GetKlar
“GetKlar's dashboards were great, but tracking was a paid add-on and it never pushed profit back to our ad accounts. Reaktion matched the reporting, built the tracking in, and feeds POAS after returns straight to Google and Meta, for a fraction of what we were paying.”
Comprehensive reporting POAS to ad platforms Tracking built in From €85/mo
LF
Lena F.
Ecommerce brand owner
From €85
Per month, everything included
POAS
After returns, sent to ad platforms
+37%
More orders tracked vs. pixel-only
30-day
Free trial, every module
The basics

A fair comparison. You decide.

Both do server-side tracking. The difference is how far each goes for an ecommerce brand, once profit, reporting and optimization come into play.

Compare
🏆 Reaktion
GetKlar
Shopify App Store rating
5.0 / 5.0
4.8 / 5.0
Comprehensive reporting & dashboards
Yes
Yes
Feeds true profit (POAS) to ad platforms
Yes
No
POAS after returns & refunds
Yes
No
Server-side tracking
Built in, included
+€200/mo add-on
Entry price (reporting)
€85/mo, all-in
from €200/mo
Entry price with tracking
€85/mo, all-in
from €400/mo
Free onboarding & success manager
Included
Included
Public Shopify App Store ratings, July 2026. GetKlar feature and pricing details are estimated from our own research and may be outdated — do your own due diligence and compare directly before deciding.
Feature by feature

Where Reaktion goes beyond the dashboard.

GetKlar reports profit. Reaktion reports it, optimizes on it, and includes the tracking, side by side.

Capability 🏆 Reaktion GetKlar
Comprehensive ecommerce reporting & BI
Profit & margin calculation
Customer LTV / CLV & cohorts
Optimize campaigns for true profit (POAS)
Feed profit back to Google / Meta
Optimize for profit after returns
Track returns & refunds in Google / Meta Ads
Server-side tracking included (no add-on)
Google Shopping feed optimization (labelizer)
Product analytics & inventory insights
Send profit data to Google Analytics 4
Klaviyo integration & enrichment
Optimize for POAS, not ROAS

Seeing profit isn't the same as optimizing for it.

GetKlar calculates profit, but it stops at the dashboard. Reaktion factors COGS, shipping, payment fees, pick & pack, returns and refunds into every order, then feeds true profit (POAS) back to Google Ads and Meta so the algorithms scale margin, after returns, not just revenue.

✓ Calculates COGS, shipping, payment fees, pick & pack and returns per order
✓ Feeds true profit back to Google Ads and Meta with one-click setup
✓ Perfect for catalogs with very different product margins
✓ Improves real ROI on your marketing budget, not just reported ROAS
Campaign bidding POAS mode
PMax · Bestsellers
ROAS
4.0×
POAS after refunds
0.9×
Search · Brand
ROAS
4.1×
POAS after refunds
3.2×
Meta · Prospecting
ROAS
3.8×
POAS after refunds
2.6×
Same ROAS, very different profit. Reaktion scales the green and pauses the rest.
New vs. repeat revenue
€1.42M
New customers
€0.99M
Repeat customers
True new-customer CAC
€38.40
New-customer share
59%
New vs. repeat revenue

Know your real cost to win a new customer.

See which channels, campaigns and ads actually bring new customers, not ones you already own. Reaktion reveals your true CAC on Google Ads and Meta, so you stop paying to re-acquire existing buyers.

✓ Your true cost per unique new customer (CAC)
✓ Exclude existing customers from prospecting campaigns
✓ See which keywords and ads actually generate new customers
✓ Optionally optimize campaigns for new-customer revenue
Compliant first-party data

Track 37% more orders, and send 100% back to your channels.

State-of-the-art server-side tracking on your own first-party data, fully compliant with Consent Mode v2. On average brands recover a 37% tracking uplift versus pixel-only setups, and export 100% of orders to Google Ads and Meta.

  • ✓ Server-side tracking on your own first-party data
  • ✓ 100% of orders exported to Google Ads and Meta
  • ✓ Compliant with Consent Mode v2 and modeled conversions
  • ✓ Advanced duplicate-order prevention built in
Tracking uplift
+37%
more orders captured vs. pixel-only
100%
of orders exported to your channels
v2
Consent Mode compliant, modeled conversions
“With GetKlar we were paying €400 a month once you added tracking, just to look at reports. Reaktion gave us the same insight plus real POAS optimization for €85, and we were live in an afternoon.”
JW
Jonas W.
DTC growth lead
Trusted by 2,250+ brands and 350+ agencies
5.0 Shopify App Store
4.8 G2
4.8 Capterra
Switching is easy

Switching from GetKlar takes about 10 minutes.

No developers, no data loss, and tracking is included from day one. We set you up for free and you can run both side by side until you're convinced.

1
Connect store & channels
One-click server-side tracking for Shopify, WooCommerce and 10+ platforms, plus Google, Meta, TikTok and Klaviyo. Tracking included, no paid add-on, no developer.
2
Sync costs & go live
Reaktion syncs orders, products and costs, so profit reporting and POAS populate from day one, not just revenue.
3
Run alongside GetKlar, then switch
Keep GetKlar during your 30-day trial, compare the reporting depth plus the added POAS optimization, and move over once you trust it.
✓ Free migration support ✓ No replatforming ✓ Tracking included
Multi-currency reporting

Report in any currency and number format.

Sell across markets? Reaktion reports every metric in the currency and locale format your client expects, US or EU separators, kr, £, € and more, with no manual conversion.

Net profit
$486,200.00
US format · 1,234.56
Integrations

Connect every data source in one click.

Plug-and-play integrations across your store, ad channels, analytics, email and affiliate networks, far beyond Shopify-only.

Ecommerce platforms
Shopify
Shopify Plus
WooCommerce
Magento
BigCommerce
PrestaShop
Norce / Jetshop
D DanDomain
Shopify Markets
Shopify Headless
Marketing channels
Google Ads
Meta Ads
TikTok Ads
Snapchat Ads
Pinterest Ads
Klaviyo
Merchant Center
Analytics & email
Google Analytics 4
Universal Analytics
Matomo
Klaviyo
Slack
Affiliate networks
Adtraction
PartnerAds
SalesString
Tune networks

Plus Google Search Console, Google Sheets and Slack. See all integrations →

Common questions

Everything you need to switch with confidence.

Does Reaktion report as deeply as GetKlar?
Yes. Comprehensive ecommerce reporting and dashboards — profit, margins, CLV, cohorts, product and marketing performance, all pulled into one platform, like GetKlar.
What does Reaktion do that GetKlar doesn’t?
Reaktion feeds true profit (POAS) back to Google Ads and Meta, after returns and refunds, so your ads optimize for margin. GetKlar calculates profit but doesn’t push POAS back to the ad platforms.
Is server-side tracking included?
Yes, built in from day one at no extra cost. With GetKlar the tracking pixel is typically a paid add-on on top of your reporting plan.
Do I need a developer to switch?
No. Reaktion is plug-and-play — most stores are live in about 10 minutes, and every plan includes a free onboarding call.
How does pricing compare?
GetKlar reporting starts around €200/mo, or roughly €400/mo once you add tracking. Reaktion starts at €85/mo with reporting, POAS optimization and tracking all included. (GetKlar figures are estimated from research — do your own due diligence.)
Is my data secure and compliant?
Yes. First-party, server-side data, fully aligned with Google Consent Mode v2, hosted in EU data centers in Stockholm and Frankfurt.

Get Klar? Get more with Reaktion.

Start free in minutes, or let us move you over from GetKlar on a call. Comprehensive reporting, POAS after returns fed to your ad platforms, and built-in tracking, from €85/mo, live in under 10 minutes.

⚡ Start free trial 30-day trial, all modules
Book a migration call Free, white-glove migration
REAKTION MOBILE APP

Get a near real-time view of what’s really happening on the go

Reaktion for iOS and Android gives your team a near real-time financial overview, clear insight into marketing performance, and an easy way to verify tracking health, all in one place, so you can make better decisions wherever work happens. If you are an agency, you can access all your clients in one app.

Monitor sales, orders, MER, new customer revenue, and true profit.
See which channels and ads are performing best today, or get notified when something is off.
Verify that your tracking is working as it should, and get peace of mind.
Reaktion mobile app screenshot 1 Reaktion mobile app screenshot 2 Reaktion mobile app screenshot 3 Reaktion mobile app screenshot 4 Reaktion mobile app screenshot 5
Tracking uplift +34%
New customer revenue ✓
Refunds ✓
POAS score ↑ 17%

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