The Northbeam alternative that optimizes for profit, at a fraction of the price.
Northbeam is powerful attribution, but it's enterprise-priced and stops at revenue. Reaktion gives you server-side tracking, the full customer journey and creative-level performance, then goes further with true POAS and profit after returns, feeding it back to Google and Meta. Elite tracking, fair pricing.
“Northbeam was brilliant, and brilliantly expensive. We switched to Reaktion for a fraction of the cost and got the thing Northbeam never gave us: true profit fed straight back to Google and Meta. Same caliber of tracking, just a bill we can actually justify.”
A fair comparison. You decide.
Both platforms track ad performance and the customer journey. Northbeam leads on multi-touch attribution and MMM; Reaktion leads on profit and price. Here's the honest breakdown.
Profit is where Reaktion pulls ahead.
Northbeam tells you where revenue came from. Reaktion tells you what you actually kept, and feeds it back to your ad platforms.
Tell the algorithm to chase profit, not just order value.
Reaktion factors COGS, shipping, payment fees, pick & pack, returns and refunds into every order, then feeds true profit back to Google Ads and Meta. Northbeam attributes revenue across touchpoints, but it doesn't optimize your campaigns on profit after returns the way Reaktion does.
Know your real cost to win a new customer.
See which channels, campaigns and ads actually bring new customers, not ones you already own. Reaktion reveals your true CAC on Google Ads and Meta, so you stop paying to re-acquire existing buyers.
Track 37% more orders, and send 100% back to your channels.
State-of-the-art server-side tracking on your own first-party data, fully compliant with Consent Mode v2. On average brands recover a 37% tracking uplift versus pixel-only setups, and export 100% of orders to Google Ads and Meta.
- ✓ Server-side tracking on your own first-party data
- ✓ 100% of orders exported to Google Ads and Meta
- ✓ Compliant with Consent Mode v2 and modeled conversions
- ✓ Advanced duplicate-order prevention built in
“It's Northbeam-level tracking without the Northbeam bill, and it actually shows me profit after returns, not just where the revenue came from. Same creative-level detail, a fraction of the cost, and it pays for itself.”
Run Reaktion side by side with Northbeam for 30 days.
No replatforming, no developer, no data loss. We set you up for free and you can run both tools side by side, then compare the profit numbers and the price before you decide.
Report in any currency and number format.
Sell across markets? Reaktion reports every metric in the currency and locale format your client expects, US or EU separators, kr, £, € and more, with no manual conversion.
Connect every data source in one click.
Plug-and-play integrations across your store, ad channels, analytics, email and affiliate networks, far beyond Shopify-only.
Plus Google Search Console, Google Sheets and Slack. See all integrations →
Everything you need to switch with confidence.
Elite tracking. Fair pricing. Real profit.
Run Reaktion side by side with Northbeam for 30 days and see the difference in your profit, and your bill. Server-side tracking, true POAS and profit after returns, live in under 10 minutes.
