Reaktion vs. Polar Analytics

Every ecommerce metric Polar shows you, plus the power to act on it.

Polar Analytics is a brilliant dashboard, but it stops at showing you the numbers. Reaktion gives you the same deep ecommerce analytics, and then it goes further. It feeds true profit, returns and new-customer value straight back to Google and Meta, so your ads actually optimize for them. Server-side tracking is included, at a price that scales with you, not against you.

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See the comparison Feature by feature
At a glance
🏆 Reaktion
Polar Analytics
Deep ecommerce analytics
Yes
Yes
Cohorts, LTV & CAC
Yes
Yes
Optimize ads on your data (POAS)
Yes
No
Profit & returns sent to ad platforms
Yes
No
Server-side tracking included
Yes
Add-on
30-day free trial · free onboarding
Certified
Shopify Partner
Certified
Google Ads Partner
Business
Meta Partner
★ ★ ★ ★ ★
Rated 4.8
Trustpilot
Used by 350+ agencies and 2,391 fast-growing ecommerce brands.
Switched from Polar Analytics
“We loved Polar's dashboards but they only ever told us what happened. Reaktion gives us the same depth of ecommerce analytics and then pushes true profit back into Google and Meta, so the platforms optimize for margin, not just revenue. Same insight, plus action, for noticeably less.”
Deep ecommerce analytics POAS optimization Profit back to ad platforms Lower cost
ML
Marcus L.
Ecommerce brand owner
150+
Ecommerce & marketing metrics
POAS
Sent back to Google & Meta
+37%
More orders tracked vs. pixel-only
30-day
Free trial, every module
The basics

A fair comparison. You decide.

Both give you deep ecommerce analytics. The difference is what happens next: Polar reports the numbers, Reaktion sends them back to your ad platforms to optimize on.

Compare
🏆 Reaktion
Polar Analytics
Shopify App Store rating
5.0 / 5.0
4.8 / 5.0
Deep ecommerce analytics & dashboards
Yes
Yes
Optimize ads for true profit (POAS)
Yes
No
Sends profit & returns back to ad platforms
Yes
No
Server-side tracking
Included
Higher tiers / add-on
Entry pricing
From $85/mo, all modules
~$500/mo, scales with GMV
Free trial, all modules
30-day, everything
7-day
Free onboarding & success manager
Included
Higher tiers
Public Shopify App Store ratings, June 2026.
Polar Analytics pricing is GMV-based and not publicly listed in full; figures shown are from Reaktion’s competitor research and are an estimate.
Feature by feature

Where Reaktion goes further than a dashboard.

Polar reports the data beautifully. Reaktion reports it and acts on it, pushing profit, returns and new-customer signals back to your ad platforms.

Capability 🏆 Reaktion Polar Analytics
Deep ecommerce & profit analytics
Cohorts, LTV & retention analysis
Custom dashboards & report builder
Optimize campaigns for true profit (POAS)
Send profit & returns back to Google / Meta
Optimize for profit after returns
Track new-customer revenue & true CAC to ad platforms
Google Shopping feed optimization (labelizer)
Advanced server-side tracking included
Send profit data to Google Analytics 4
Product analytics & inventory insights
Optimize for profit, not revenue

Tell the algorithm to chase profit, not just order value.

Reaktion factors COGS, shipping, payment fees, pick & pack, returns and refunds into every order, then feeds true profit back to Google Ads and Meta. This is the line Polar doesn't cross, it shows you profit, but it never sends it back to the channels to optimize on.

✓ Calculates COGS, shipping, payment fees, pick & pack and returns per order
✓ Feeds true profit back to Google Ads and Meta with one-click setup
✓ Perfect for catalogs with very different product margins
✓ Improves real ROI on your marketing budget, not just reported ROAS
Campaign bidding POAS mode
PMax · Bestsellers
ROAS
4.0×
POAS after refunds
0.9×
Search · Brand
ROAS
4.1×
POAS after refunds
3.2×
Meta · Prospecting
ROAS
3.8×
POAS after refunds
2.6×
Same ROAS, very different profit. Reaktion scales the green and pauses the rest.
New vs. repeat revenue
€1.42M
New customers
€0.99M
Repeat customers
True new-customer CAC
€38.40
New-customer share
59%
Beyond the dashboard

Know your real cost to win a new customer, then optimize for it.

Polar shows you CAC, LTV and cohorts. Reaktion shows the same, then sends your true new-customer value back to Google Ads and Meta, so the platforms stop paying to re-acquire buyers you already own.

✓ Your true cost per unique new customer (CAC)
✓ Send new-customer value back to Google and Meta to optimize on
✓ Exclude existing customers from prospecting campaigns
✓ See which keywords and ads actually generate new customers
Compliant first-party data

Track 37% more orders, and send 100% back to your channels.

State-of-the-art server-side tracking on your own first-party data, fully compliant with Consent Mode v2. On average brands recover a 37% tracking uplift versus pixel-only setups, and export 100% of orders to Google Ads and Meta.

  • ✓ Server-side tracking on your own first-party data
  • ✓ 100% of orders exported to Google Ads and Meta
  • ✓ Compliant with Consent Mode v2 and modeled conversions
  • ✓ Advanced duplicate-order prevention built in
Tracking uplift
+37%
more orders captured vs. pixel-only
100%
of orders exported to your channels
v2
Consent Mode compliant, modeled conversions
“Polar told us our numbers. Reaktion does that too, then turns them into action, pushing profit and new-customer signals into Google and Meta automatically. We get richer ecommerce insight and our ads optimize themselves, all on one platform that costs us less”
AM
Sofia R.
Head of Growth, DTC brand
Trusted by 2,250+ brands and 350+ agencies
5.0 Shopify App Store
4.8 G2
4.8 Capterra
Switching is easy

Switching from Polar takes about 10 minutes.

No replatforming, no developer, no data loss. We migrate you for free and you can run both tools side by side until you're convinced.

1
Connect your stores & channels
One-click integrations for Shopify, WooCommerce, Meta, Google, TikTok, Klaviyo and more. No code, no developer.
2
Import your history & costs
Reaktion auto-syncs your orders, products and costs, so your analytics and true-profit numbers are populated from day one.
3
Run alongside Polar, then switch
Keep Polar during your 30-day trial, compare the depth and the new POAS optimization, and move over once you trust it.
✓ Free migration support ✓ No replatforming ✓ Keep your existing pixel
Multi-currency reporting

Report in any currency and number format.

Sell across markets? Reaktion reports every metric in the currency and locale format your client expects, US or EU separators, kr, £, € and more, with no manual conversion.

Net profit
$486,200.00
US format · 1,234.56
Integrations

Connect every data source in one click.

Plug-and-play integrations across your store, ad channels, analytics, email and affiliate networks, far beyond Shopify-only.

Ecommerce platforms
Shopify
Shopify Plus
WooCommerce
Magento
BigCommerce
PrestaShop
Norce / Jetshop
D DanDomain
Shopify Markets
Shopify Headless
Marketing channels
Google Ads
Meta Ads
TikTok Ads
Snapchat Ads
Pinterest Ads
Klaviyo
Merchant Center
Analytics & email
Google Analytics 4
Universal Analytics
Matomo
Klaviyo
Slack
Affiliate networks
Adtraction
PartnerAds
SalesString
Tune networks

Plus Google Search Console, Google Sheets and Slack. See all integrations →

Common questions

Everything you need to switch with confidence.

What does Reaktion do that Polar doesn’t?
Reaktion sends your true profit, returns and new-customer signals back to Google Ads and Meta so the platforms optimize for POAS, not just revenue. Polar reports the numbers; it doesn’t push them back to your ad accounts.
Do I need a developer or a data team?
No. Reaktion is plug-and-play with prebuilt dashboards — most teams are live in under 10 minutes, with a free onboarding call. No SQL or warehouse setup required.
How does pricing compare to Polar?
Polar pricing is GMV-based, starting around $500/mo and rising steeply as revenue grows (a ~$6M brand can pay roughly $1,000/mo, with advanced features on higher tiers). Reaktion starts from $85/mo with every module included. Polar figures here are estimated from our own research, as no full public pricing is available — we recommend doing your own due diligence and comparing pricing directly.
Is my data secure and compliant?
Yes. First-party, server-side data, fully aligned with Google Consent Mode v2, hosted in EU data centers in Stockholm and Frankfurt.

All of Polar’s insight. Plus the power to act on it.

Start free in minutes, or let us move you over from Polar on a call. Deep ecommerce analytics plus POAS optimization, live in under 10 minutes, no replatforming, no data loss.

⚡ Start free trial 30-day trial, all modules
Book a migration call Free, white-glove migration
REAKTION MOBILE APP

Get a near real-time view of what’s really happening on the go

Reaktion for iOS and Android gives your team a near real-time financial overview, clear insight into marketing performance, and an easy way to verify tracking health, all in one place, so you can make better decisions wherever work happens. If you are an agency, you can access all your clients in one app.

Monitor sales, orders, MER, new customer revenue, and true profit.
See which channels and ads are performing best today, or get notified when something is off.
Verify that your tracking is working as it should, and get peace of mind.
Reaktion mobile app screenshot 1 Reaktion mobile app screenshot 2 Reaktion mobile app screenshot 3 Reaktion mobile app screenshot 4 Reaktion mobile app screenshot 5
Tracking uplift +34%
New customer revenue ✓
Refunds ✓
POAS score ↑ 17%

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