Server-side tracking, plus true profit.
Popsixle gives you fast, accurate server-side tracking, but it stops at ROAS. Reaktion matches the tracking, then goes further: true profit (POAS), returns, CLV and custom reports, with profit fed straight back to Google and Meta. Live in 10 minutes, built for ecommerce.
“Popsixle fixed our tracking, but we were still stuck optimizing on ROAS. Reaktion tracks just as well and then shows real profit, returns and CLV, and pushes POAS back to Google and Meta. We finally scale on margin, not revenue.”
A fair comparison. You decide.
Both give you accurate server-side tracking. The difference is what happens after the event fires: Popsixle stops at ROAS, Reaktion turns it into profit.
Where Reaktion goes beyond ROAS.
Popsixle tracks events and reports ROAS. Reaktion adds true profit, returns, CLV and custom reports, side by side.
Popsixle stops at ROAS. Reaktion optimizes for real profit.
Clean tracking and ROAS tell you revenue, not what you actually keep. Reaktion factors COGS, shipping, payment fees, pick & pack, returns and refunds into every order, then feeds true profit (POAS) back to Google Ads and Meta so the algorithms scale margin, not vanity revenue.
Know your real cost to win a new customer.
See which channels, campaigns and ads actually bring new customers, not ones you already own. Reaktion reveals your true CAC on Google Ads and Meta, so you stop paying to re-acquire existing buyers.
Track 37% more orders, and send 100% back to your channels.
State-of-the-art server-side tracking on your own first-party data, fully compliant with Consent Mode v2. On average brands recover a 37% tracking uplift versus pixel-only setups, and export 100% of orders to Google Ads and Meta.
- ✓ Server-side tracking on your own first-party data
- ✓ 100% of orders exported to Google Ads and Meta
- ✓ Compliant with Consent Mode v2 and modeled conversions
- ✓ Advanced duplicate-order prevention built in
“Popsixle got our events flowing again, but it was still just tracking. Reaktion gave us the profit view, returns and reporting on top, all built for ecommerce, and it was just as quick to set up.”
Switching from Popsixle takes about 10 minutes.
Just as easy to set up as Popsixle, no developers, no data loss. We set up your server-side tracking for free and you can run both side by side until you're convinced.
Report in any currency and number format.
Sell across markets? Reaktion reports every metric in the currency and locale format your client expects, US or EU separators, kr, £, € and more, with no manual conversion.
Connect every data source in one click.
Plug-and-play integrations across your store, ad channels, analytics, email and affiliate networks, far beyond Shopify-only.
Plus Google Search Console, Google Sheets and Slack. See all integrations →
Everything you need to switch with confidence.
Smarter than Popsixle.
Tracking plus true profit.
Start free in minutes, or let us move you over from Popsixle on a call. The same accurate server-side tracking, plus true POAS, returns and reporting built for ecommerce, live in under 10 minutes.
