Same plug-and-play tracking. Plus true profit.
Tracklution gives you fast, plug-and-play server-side tracking, and so does Reaktion, with the same easy setup and support. The difference is what happens next: Tracklution stops at tracking events, while Reaktion turns them into true profit (POAS), reporting and dashboards built for ecommerce, and feeds profit straight back to Google and Meta.
“Tracklution’s tracking was quick to set up and worked well, but that’s all it did. Reaktion matched the tracking and setup, then gave us real profit, dashboards and POAS pushed back to Google and Meta. It’s the ecommerce platform Tracklution never tried to be.”
A fair comparison. You decide.
Both give you fast, plug-and-play server-side tracking with hands-on support. The difference is everything Reaktion adds once the tracking is live.
Where Reaktion goes far beyond tracking.
Tracklution tracks events. Reaktion adds true profit, ecommerce reporting, dashboards and optimization, side by side.
Tracking is the start. Profit is the point.
Tracklution sends clean events to your ad platforms and stops there. Reaktion factors COGS, shipping, payment fees, pick & pack, returns and refunds into every order, then feeds true profit (POAS) back to Google Ads and Meta so the algorithms scale margin, not just revenue.
Know your real cost to win a new customer.
See which channels, campaigns and ads actually bring new customers, not ones you already own. Reaktion reveals your true CAC on Google Ads and Meta, so you stop paying to re-acquire existing buyers.
Track 37% more orders, and send 100% back to your channels.
State-of-the-art server-side tracking on your own first-party data, fully compliant with Consent Mode v2. On average brands recover a 37% tracking uplift versus pixel-only setups, and export 100% of orders to Google Ads and Meta.
- ✓ Server-side tracking on your own first-party data
- ✓ 100% of orders exported to Google Ads and Meta
- ✓ Compliant with Consent Mode v2 and modeled conversions
- ✓ Advanced duplicate-order prevention built in
“We picked Tracklution over Stape because setup was effortless. Reaktion is just as easy to set up, tracks just as well, and then does everything else we needed, profit, dashboards, POAS, all built for ecommerce.”
Switching from Tracklution takes about 10 minutes.
Just as easy to set up as Tracklution, no developers, no data loss. We set up your server-side tracking for free and you can run both side by side until you're convinced.
Report in any currency and number format.
Sell across markets? Reaktion reports every metric in the currency and locale format your client expects, US or EU separators, kr, £, € and more, with no manual conversion.
Connect every data source in one click.
Plug-and-play integrations across your store, ad channels, analytics, email and affiliate networks, far beyond Shopify-only.
Plus Google Search Console, Google Sheets and Slack. See all integrations →
Everything you need to switch with confidence.
Smarter than Tracklution.
Tracking plus true profit.
Start free in minutes, or let us move you over from Tracklution on a call. The same plug-and-play server-side tracking, plus true POAS, reporting and dashboards built for ecommerce, live in under 10 minutes.
