The WeTracked alternative that goes beyond just tracking.
WeTracked tracks. Reaktion optimizes. You get the same accurate server-side tracking, but WeTracked stops at ROAS. Reaktion adds true profit (POAS), comprehensive reporting and optimization that feeds real profit back to Google, Meta, TikTok and Klaviyo. Live in 10 minutes.
“WeTracked gave us clean tracking and a decent dashboard, but it stopped at ROAS. Reaktion matched the tracking and then showed us true profit, fed POAS back to the ad platforms, and gave us reporting we actually run the business on. Same setup ease, far more depth.”
A fair comparison. You decide.
Both give you accurate server-side tracking and a channel dashboard. The difference is what happens after tracking: WeTracked stops at ROAS, Reaktion turns the data into profit and action.
Where Reaktion goes beyond tracking.
WeTracked tracks and shows ROAS. Reaktion adds true profit, comprehensive reporting and optimization, side by side.
WeTracked stops at ROAS. Reaktion optimizes for real profit.
A dashboard full of ROAS tells you what spent, not what earned. Reaktion factors COGS, shipping, payment fees, pick & pack, returns and refunds into every order, then feeds true profit (POAS) back to Google Ads and Meta, so the algorithms scale margin, not vanity revenue.
Know your real cost to win a new customer.
See which channels, campaigns and ads actually bring new customers, not ones you already own. Reaktion reveals your true CAC on Google Ads and Meta, so you stop paying to re-acquire existing buyers.
Track 37% more orders, and send 100% back to your channels.
State-of-the-art server-side tracking on your own first-party data, fully compliant with Consent Mode v2. On average brands recover a 37% tracking uplift versus pixel-only setups, and export 100% of orders to Google Ads and Meta.
- ✓ Server-side tracking on your own first-party data
- ✓ 100% of orders exported to Google Ads and Meta
- ✓ Compliant with Consent Mode v2 and modeled conversions
- ✓ Advanced duplicate-order prevention built in
“We started on WeTracked for tracking and outgrew it fast. Reaktion does the tracking just as well, then adds the profit reporting, feeds and optimization we were missing, all in one platform. It’s the difference between watching numbers and acting on them.”
Switching from WeTracked takes about 10 minutes.
No developers, no data loss. We set up your server-side tracking for free and you can run both side by side until you're convinced.
Report in any currency and number format.
Sell across markets? Reaktion reports every metric in the currency and locale format your client expects, US or EU separators, kr, £, € and more, with no manual conversion.
Connect every data source in one click.
Plug-and-play integrations across your store, ad channels, analytics, email and affiliate networks, far beyond Shopify-only.
Plus Google Search Console, Google Sheets and Slack. See all integrations →
Everything you need to switch with confidence.
Smarter than WeTracked. Track, optimize and scale on profit.
Start free in minutes, or let us move you over from WeTracked on a call. Accurate server-side tracking plus true profit, reporting and optimization, live in under 10 minutes, no developers.
