Track every return back to the ad that sold it.
Pixels count the sale and walk away. Reaktion sends every refund back through the funnel, so you see true POAS after refunds for every channel, campaign, ad set, ad, keyword and product. Built for fashion and other high-return categories.
See POAS after refunds for every single ad and keyword.
Most creative reports stop at sales and ROAS. Reaktion ties every refund back to the exact ad that drove it, so each creative shows its true POAS after refunds, return rate and net profit, not just the revenue it looked like it earned.
- Refund value and return rate attributed to each ad, not just the account.
- Rank creatives by POAS after refunds and net profit, not vanity ROAS.
- Spot the high-return creatives quietly draining margin before you scale them.
Trace every refund to the exact source that drove it.
A return is not just lost revenue, it is lost ad spend on the wrong order. Reaktion stitches every refund to the order, and the order to the click, so the refund lands back on the channel, campaign, ad set, ad, keyword and product that earned the sale.
“Seeing POAS after refunds was a genuine eye-opener, but it went further than the ad accounts. The same return data now feeds our inventory planning and product reporting, so merchandising, our product teams and the media buyers finally work off one source of truth, not just the agency chasing ROAS.”
See how every product really performs, after refunds.
For each product, see ad spend, ad revenue, refunds and return rate side by side, then watch POAS fall to its true value once returns are priced in. The jacket your feed loves can quietly lose money once a fifth of it comes back.
See which campaigns cause the most returns.
Some campaigns buy you customers who keep their order. Others buy you a refund and a restocking bill. Rank every source by refund value and return rate, across Google, Meta and TikTok, and cut the spend that only looks profitable.
In fashion, the return is part of the sale.
Sizes, fits and colours come back at rates other categories never see. Reaktion treats refunds as first-class data, so your reporting matches the money that actually stays in the bank.
Send POAS after refunds straight back to the algorithms.
Reaktion streams each net-of-refunds conversion value back to Google Ads and Meta through the Conversion API. The bidding learns to chase customers who keep what they buy, not the ones who fill a return label, automatically.
The ultimate way to cut wasted ad spend, and save CO2 with lower return and refund rates.
Connect your store and ad accounts, and watch every refund trace back to the channel, campaign, ad and product that drove it. Live in under 10 minutes, no replatforming.
