Plug’n’play server-side tracking solution for ecommerce agencies and stores
Maximize Your Ecommerce Profits with Server-Side Tracking
Unlock the full potential of your ecommerce business with server-side tracking. Increase the number of tracked orders from your marketing channels and create a solid foundation for scaling your campaigns.
With complete insights into which channels are driving your orders and true profits, you can optimize your marketing campaigns and maximize your ROAS/profits.
Set up server-side tracking and automated offline conversions in less than 5 minutes for Google Ads, Facebook/Meta Ads, TikTok Ads, SnapChat Ads, and Pintest Ads.Improve my tracking today
Say goodbye to complex server-side tagging installations
Improved tracking in less than 5 minutes
No code skills required thanks to our unique one-click integration to ex. Shopify, Facebook Ads, Google Ads, SnapChat and TikTok Ads.Improve my tracking today
Increase your Marketing ROAS and Profits through Reaktion Tracking
No more blind dates with your marketing campaigns and your Facebook or Google Ads ad managers! With server-side tracking, you can finally see the big picture of your marketing efforts and how they’re affecting your bottom line. No more guessing or relying on incomplete data. Furthermore, Reaktion sends profit values of all your ecommerce orders to the Conversion APIs (CAPIs).
You’ll have insights into what’s working and what’s not, so you can make informed decisions about which channels, campaigns and ads to scale your profits – and which are costing you money and not generating new customers.See my true profits now
Why is server-side tracking important?
In today’s digital landscape, privacy concerns have become more prevalent than ever before. With initiatives like iOS14/ITP and the rise of ad blockers, ensuring proper and compliant tracking is no longer just a “nice-to-have” feature; staying competitive in this market is an absolute necessity.
Are you tired of feeling like your ecommerce business is running in circles, never quite achieving the results you want? And are you not sure which marketing channels perform the best for you?
It’s time to take control with server-side tracking in combination with Reaktion’s unique attribution tool for ecommerce.Sign up for free
Set up your server-side tracking in a few minutes
See All integrations
Get Crystal-Clear Insights on your Performance Data
Stop flying blind in your marketing efforts. Get eincreased tracking events and gain deep profit analytics of all your marketing channels.
FAQ: Reaktion Server-side Tracking For Ecommerce
Which marketing channels does Reaktion support for server-tracking?
Facebook Ads (Meta), Google Ads, and TikTok Ads. We are working on SnapChat Ads and Pinterest Ads.
Is it complex to set up?
No, it literally takes less than 3 minutes if you are using one of our one-click connectors.
You don’t need to be able to code or get an appointment with your developer team. If you can log in to ex. Facebook/Meat Ads, Google Ads and TikTok Ads, you’re good to go. We offer free onboarding/setup call, fast support and access to our Slack support.
What is the uplift in conversion tracking of orders?
In the 200+ cases we have analyzed and compared with pixel-tracking, you can expect server-side tracking to improve your tracking with 18 – 40%. It depends on your current setup as well as the ecommerce platform and the quality of the first-party user key data.
What effect can I expect of server-side tracking?
Improved tracking accuracy by up to 40%. Meaning you can track up to 40% more orders in ex. Google Ads, Facebook Ads, or TikTok. It will minimize the effect of ad blockers as ad blockers work client-side (not server-side). Furthermore, Reaktion will calculate and send profits of all orders enabling you to analyze the true profit of your marketing campaigns.
Imagine having a bird’s eye view of your business operations with server-side tracking. You’ll have access to a wealth of critical metrics such as “Net Profit”, “Gross Profit”, “ROAS (Server-side)” and “POAS / True Profit”.
Does Reaktion include “Offline conversions”?
Yes. Reaktion automatically uploads offline conversions to the conversion APIs using first-party user key data
Do you have data centers in EU for GDPR reasons?
Yes. All of our server infrastructure is securely located within the EU, specifically in Frankfurt and Stockholm.
What’s the cost of server-side tracking for my ecommerce?
We offer a 100% free trial. Our package starts from just $49/month – cancel anytime. You can see our full pricing page here.
Do you have a plan for agencies or 10+ stores?
Yes, please send an email to firstname.lastname@example.org and we will gladly help you get started as an agency or a multi-store ecommerce business.
How do I get started?
Simply start by creating a free Reaktion account here.
We have onboard guide which will take you through the steps required. You don’t need any coding skills or your tech team if you have access to ex. Facebook Ads, Shopify and Google Ads.
We also offer a free onboarding call for server-side tracking if needed.
🧡 Trusted by hundreds of marketers and these companies 🧡
- Server-side tracking can improve the accuracy of conversion tracking by avoiding issues with third-party cookies, which are often blocked or deleted by users.
- By sending conversion data directly to Google’s and Meta’s server and conversion API (CAPI), server-side tracking can also provide faster data processing and reduce the risk of data loss or leakage.
- Using server-side tracking can help optimize Google Ads and Meta Ads campaigns by providing more accurate conversion data, which can trigger bidding strategies as profit optimization and improved targeting – resulting in increased net profit for ecommerce business.
- Overall, server-side tracking is becoming increasingly important as privacy regulations and changes to web browsers make it more difficult to track users with traditional methods.
“We currently use Reaktion across our customers to give them better insight into their entire business. Reaktion is a tool that I wish had been there years ago. This means that we now have everything together in one place, and have the wildest tools for tracking, data, CLTV, and much more. If you are a business owner or agency owner, Reaktion is a must. Definitely the best tool on the market at all! In addition to the tool, the team behind Reaktion is always fresh on new ideas and insights, which are also quickly implemented. Can definitely be recommended!”
“Reaktion has made reporting far easier, more comprehensive, and time-saving compared to Datastudio. Their server-side tracking, profit optimization, CLV, target groups, and creative insights are worth gold.”
Free Trial for
No credit card needed.
No coding skills required.
Improved tracking and profits.