Improved tracking = improved profits. Use Reaktion Tracking today and experience an average uplift of 37%!

Maximize Your Ecommerce Profits with Server-Side Tracking

Server-side tagging

Unlock the full potential of your ecommerce business with server-side tracking. Increase the number of tracked orders from your marketing channels and create a solid foundation for scaling your campaigns.

With complete insights into which channels are driving your orders and true profits, you can optimize your marketing campaigns and maximize your ROAS/profits.

Set up server-side tracking and automated offline conversions in less than 5 minutes for Google Ads, Facebook/Meta Ads, TikTok Ads, SnapChat Ads, and Pintest Ads.

Get 37% better tracking now

Say goodbye to complex server-side tagging installations

Improved tracking in less than 5 minutes

No code skills required thanks to our unique one-click integration to ex. Shopify, Facebook Ads, Google Ads, SnapChat and TikTok Ads.

Improve my tracking today

Increase your Marketing ROAS and Profits through Reaktion Tracking

No more blind dates with your marketing campaigns and your Facebook or Google Ads ad managers! With server-side tracking, you can finally see the big picture of your marketing efforts and how they’re affecting your bottom line. No more guessing or relying on incomplete data. Furthermore, Reaktion sends profit values of all your ecommerce orders to the Conversion APIs (CAPIs).

You’ll have insights into what’s working and what’s not, so you can make informed decisions about which channels, campaigns and ads to scale your profits – and which are costing you money and not generating new customers.

See my true profits now

Why is server-side tracking important?

In today’s digital landscape, privacy concerns have become more prevalent than ever before. With initiatives like iOS14/ITP and the rise of ad blockers, ensuring proper and compliant tracking is no longer just a “nice-to-have” feature; staying competitive in this market is an absolute necessity.

Are you tired of feeling like your ecommerce business is running in circles, never quite achieving the results you want? And are you not sure which marketing channels perform the best for you?

It’s time to take control with server-side tracking in combination with Reaktion’s unique attribution tool for ecommerce.

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Set up your server-side tracking in a few minutes


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Get Crystal-Clear Insights on your Performance Data

Get to know which channels actual make your ecommerce profits Get to know which channels actual make your ecommerce profits

Stop flying blind in your marketing efforts. Get eincreased tracking events and gain deep profit analytics of all your marketing channels.

FAQ: Reaktion Server-side Tracking For Ecommerce

Which marketing channels does Reaktion support for server-tracking?

Facebook Ads (Meta), Google Ads, and TikTok Ads. We are working on SnapChat Ads and Pinterest Ads.

Is it complex to set up?

What is the uplift in conversion tracking of orders?

What effect can I expect of server-side tracking?

Does Reaktion include “Offline conversions”?

Do you have data centers in EU for GDPR reasons?

What’s the cost of server-side tracking for my ecommerce?

Do you have a plan for agencies or 10+ stores?

How do I get started?

🧡 Trusted by hundreds of marketers and these companies 🧡

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Logo - Les Deux
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Logo - Munthe webshop
Logo - Bareen Tshirt client
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Logo - Flora Danica ecom client
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  • Server-side tracking can improve the accuracy of conversion tracking by avoiding issues with third-party cookies, which are often blocked or deleted by users.
  • By sending conversion data directly to Google’s and Meta’s server and conversion API (CAPI), server-side tracking can also provide faster data processing and reduce the risk of data loss or leakage.
  • Using server-side tracking can help optimize Google Ads and Meta Ads campaigns by providing more accurate conversion data, which can trigger bidding strategies as profit optimization and improved targeting – resulting in increased net profit for ecommerce business.
  • Overall, server-side tracking is becoming increasingly important as privacy regulations and changes to web browsers make it more difficult to track users with traditional methods.
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Server-side tracking facts

“We currently use Reaktion across our customers to give them better insight into their entire business. Reaktion is a tool that I wish had been there years ago. This means that we now have everything together in one place, and have the wildest tools for tracking, data, CLTV, and much more. If you are a business owner or agency owner, Reaktion is a must. Definitely the best tool on the market at all! In addition to the tool, the team behind Reaktion is always fresh on new ideas and insights, which are also quickly implemented. Can definitely be recommended!”

Emil Nissen – CEO

“Reaktion has made reporting far easier, more comprehensive, and time-saving compared to Datastudio. Their server-side tracking, profit optimization, CLV, target groups, and creative insights are worth gold.”

Michael Bengtson – Partner & Client Director

Free Trial for
10 Days

No credit card needed.
No coding skills required.
Improved tracking and profits.

Yes, I want improved tracking