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Shoptimizer

Skyrocket your Google Shopping Profits up to 30%

Shoptimizer

Shoptimizer is the only PMAX and Google Shopping custom labelizer you’ll ever need!

Use our predefined winning label templates or customize the labels to perfectly fit your business and product launches.

Shoptimizer

Start free trial and scale profits

Click here to see our fair and dynamic pricing

Shoptimizer is Designed for Google Shopping Ads Users of All Levels

Google Is The Boss.
Take Back Control and Increase Your Profits!

With automated campaigns like PMAX, the biggest issue is that Google decides which products that’s being promoted. News Flash: Google is not always efficient at pushing the best-performing products! This results in wasted ad spend and lost control.

Your Profit Powerhouse:
Ensure Your Most Profitable and Highest Converting Products Get Top Ad Spend

Keeping track of product performance through new releases and seasonal changes can be time-consuming and frustrating for your SEM team. With Shoptimizer, this process is automated in near real-time, ensuring your budget is always allocated for maximum profits!

Ensure Your Most Profitable and Highest Converting Products Get Top Ad Spend
Avoid Advertising Unpopular Sizes or Sold-out Items

Stop Wasting Your Ad Spend:
Avoid Advertising Unpopular Sizes or Sold-out Items

Promoting products with only “unpopular sizes” in stock or sold-out items can hurt your performance. With automated campaigns like PMAX, the biggest issue is that Google decides which products that are being promoted. News Flash: Google is not always efficient at pushing the best-performing products! This results in wasted ad spend and lost control.

Shoptimizer is Designed for Google Shopping Ads Users of All Levels

Keeping track of product performance through new releases and seasonal changes can be time-consuming and frustrating for your SEM team. With Shoptimizer, this process is automated in near real-time, ensuring your budget is always allocated for maximum profits!

Start free trial and scale profits

Shoptimizer is Designed for Google Shopping Ads Users of All Levels

Plug & Play Simplicity or Advanced Customization for Maximum Profits

1) Pre-defined custom labels to plug&play

Plug&play
New to custom labels? No problem! Our pre-defined custom labels enable you to get started with state-of-the-art labels custom labels proven to be successful. A great plug&play way to get started!
Champions

Champions

These are your absolute best-performing products. These are characterized by having a high conversion rate, high POAS level, and low return rate. You want to make sure these products get prioritized in your campaigns and budget!

Assistants

Assistants

These products contribute to your overall profits but do not have the same profitability as your champions. I.e. they perform near your target and you want to keep having these in your feed, but not with the same priority as your Champions.

Enemies of the State

Enemies of the State

Beware of these money-draining products! Despite attracting Google Ads clicks, they ultimately cost you more than they earn. Make sure to avoid promoting these underperformers to optimize your ad spend.

Sleepers

Products with low impressions compared to your other products. They don’t necessarily harm your profits, but you do not want to assign too much of your budget to these as they do not gain much demand.

Intelligent Labeling & Budgeting to Maximize Your Profits on Auto-pilot

2) Tailor custom labels exactly to your needs

Advanced & customizable
Next-level custom labels for your Google Shopping Ads. As you become familiar with custom labels or seek a fully customizable solution for your Google Shopping Ads feeds, you will want to tailor it precisely to your business. As you can see below, Shoptimizer offers a variety of options for you.
Profitability

Profitability

Segmetn based on Profit on Ad Spend (POAS)

Price competitiveness

Price competitiveness

Get a price point indicator compared to your competitors

On-sale items

On-sale items

Segment all your products on sale

Special occations

Special occations

Black Friday, Christmas, Cyber Monday, Mother’s Day etc.

Brands or Categories

Brands or Categories

Ex. “New Balance” and/or “Running Shoes”

Seasonal Products

Seasonal Products

Ex. “Winter” or “Summer”

Return rate

Return rate

Filter out products with high return rate resulting in unhappy customers

New releases

New releases

Launching a new product collection? Make sure it gets attention

Pre-releases

Pre-releases

Create hype around a new product about to launch (waiting list)

Clear out dead-stock

Clear out dead-stock

Make room for your profitable best-sellers!

How does the Shoptimizer work?

Step #1

The Shoptimizer analyses all your historical marketing and ecommerce product performance

Using our advanced Product Analytics module, the foundation for creating custom labels in your product feeds is understanding each product’s performance, COGS, return rate, and many more parameters.
If you run multiple stores, we can identify the performance of the same product in each of your markets/stores. We automatically sync product data from your e-commerce platform every 6 hours, ensuring your information is always up to date. You can also upload COGS directly into Reaktion for real-time accuracy.

The Shoptimizer analyses all your historical marketing and ecommerce product performance
Step #2

Label your product feeds based on true performance and tailor to exactly your needs

Choose from our ready-made winning templates or tailor labels to your needs, considering factors like profits, conversion rate, return rates, stock levels, sizes, categories, brands, price points, seasons, cost of marketing, POAS, ROAS, collections, and more. With limitless options, your ideal Google Shopping custom labeling solution is just a few clicks away.

Label your product feeds based on true performance and tailor to exactly your needs
Step #3

Easily allocate budget to ex. Champions, profitable in-stock items and new releases to maximize your profits

Now the magic happens. Reaktion generates your feed(s) and you can easily upload it to your Google Merchant Center.

Hereafter you can easily assign a budget to your labels as you prefer to maximize the profits gained from your Google Shopping campaigns.

Our platform refreshes your feeds every six hours, ensuring your product and marketing data is updated.

Easily allocate budget to ex. Champions, profitable in-stock items and new releases to maximize your profits

The result

Tailored product feeds made to skyrocket your profits!

Tailored product feeds made to skyrocket your profits!

How to get started?

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