Server-side tracking, plus the profit Taggrs never shows you.
Taggrs gives you fast, plug-and-play server-side tracking, and stops there. Reaktion matches the tracking and the easy setup, then turns your data into true POAS, profit and CLV, and feeds it back to Google, Meta, TikTok and Klaviyo. Live in minutes, built for ecommerce.
“We came to Reaktion to replace Taggrs for server-side tracking, and got far more than we expected. Setup was just as easy, the event quality is excellent, and now we actually see POAS and true profit, not just events firing into a server.”
A fair comparison. You decide.
Both platforms do server-side tracking. Here's where the day-to-day reality differs once setup, metrics and optimization come into play.
Where Reaktion goes further than a tracker.
Taggrs moves your events. Reaktion turns them into profit optimization, reporting and BI, side by side.
Tell the algorithm to chase profit, not just order value.
Reaktion goes beyond Taggrs and factors COGS, shipping, payment fees, pick & pack, returns and refunds into every order, then feeds true profit back to Google Ads and Meta.
Know your real cost to win a new customer.
See which channels, campaigns and ads actually bring new customers, not ones you already own. Unlike Taggrs, Reaktion reveals your true CAC on Google Ads and Meta, so you stop paying to re-acquire existing buyers.
Track 37% more orders, and send 100% back to your channels.
State-of-the-art server-side tracking on your own first-party data, fully compliant with Consent Mode v2. On average brands recover a 37% tracking uplift versus pixel-only setups, and export 100% of orders to Google Ads and Meta.
- ✓ Server-side tracking on your own first-party data
- ✓ 100% of orders exported to Google Ads and Meta
- ✓ Compliant with Consent Mode v2 and modeled conversions
- ✓ Advanced duplicate-order prevention built in
“Using Reaktion feels like having your tracking, reporting and BI tools rolled into one. It ended our tool fatigue and saves us hours every week, while our performance keeps improving.”
Switching from Taggrs takes about 10 minutes.
Even easier to set up than Taggrs, no developer, no data loss. We set up your server-side tracking for free and you can run both side by side until you're convinced.
Report in any currency and number format.
Sell across markets? Reaktion reports every metric in the currency and locale format your client expects, US or EU separators, kr, £, € and more, with no manual conversion.
Connect every data source in one click.
Plug-and-play integrations across your store, ad channels, analytics, email and affiliate networks, far beyond Shopify-only.
Plus Google Search Console, Google Sheets and Slack. See all integrations →
Everything you need to switch with confidence.
Better tracking than Taggrs. Plus the profit it can’t show.
Start free in minutes, or let us move you over from Taggrs on a call. Full server-side tracking, true POAS, and every profit metric, live in under 10 minutes, no developer.
