Turn better data into better performance across your marketing

Track what matters.
Optimize campaigns based on true profit.

Stop feeding platforms half the story.
Feed the marketing algorithm what actually makes you money.

By sending POAS, Net Profit, New Customer Revenue, and Refunds as real signals into your ad platforms, you train the algorithm to optimise for profit.

Reaktion

Tracking uplift: 34%

Google Ads

Tracking uplift: 41%

Meta Ads

Tracking uplift: 32%

TikTok Ads

Tracking uplift: 38%

GA4

Tracking uplift: 36%

Klaviyo

Encrypted first party order data Profit Revenue New Customer Refunds On-sale revenue

Profit Revenue New Customer Refunds On-sale revenue Encrypted first party order data Profit Revenue New Customer Refunds On-sale revenue Encrypted first party order data

See your real profit data,
inside every ad manager

Google Ads Track, optimize campaigns and report on the metrics that truly matter.

ads.google.com/aw/campaigns

			by Reaktion
Campaign	Budget	Status	POAS	Net Profit	Returns	Margin
lightweight sport shoes	$1,200/day	● Active	0.7	−$4,200	$8,400	−9%
oversized hoodie	$900/day	● Active	0.9	−$1,800	$3,200	−4%
minimalist sweatshirt	$800/day	● Active	0.8	−$2,600	$5,100	−6%
slim fit jeans	$1,500/day	● Active	1.4	$6,800	$1,200	18%
leather backpack	$2,000/day	● Active	1.6	$11,400	$890	22%
sports cap	$2,500/day	● Active	2.1	$18,600	$420	27%

Meta Ads Track, optimize campaigns and report on the metrics that truly matter.

adsmanager.facebook.com/adsmanager/manage/campaigns

			by Reaktion
Campaign	Amount Spent	Budget	POAS	Net Profit	Gross Profit	Margin
lightweight sport shoes	$59,663	$50/day	0.9	-$420	-$120	11%
oversized hoodie	$37,722	$75/day	1.3	-$150	$310	14%
minimalist sweatshirt	$14,294	$60/day	0.6	-$480	-$720	18%
slim fit jeans	$14,052	$90/day	1.2	$1,150	$1,480	21%
leather backpack	$9,267	$120/day	1.5	$2,040	$2,430	24%
sports cap	$8,037	$150/day	1.8	$3,120	$3,680	25%

TikTok Ads Manager Track, optimize campaigns and report on the metrics that truly matter.

ads.tiktok.com/i18n/perf/campaign

			by Reaktion
Campaign	Cost	Conversions	POAS	Net Profit	Gross Profit	Margin
Funny Hoodie Drop Test	$1,200	24	0.9	-$420	-$120	11%
AI Gadget Unboxing Reel	$1,150	38	0.8	-$150	$310	14%
Best Seller Retarget Ad	$1,200	31	0.6	-$480	-$720	18%
Shopify Store Launch Video	$1,450	104	1.2	$1,150	$1,480	21%
Marketing Tool Demo Clip	$1,700	180	1.5	$2,040	$2,430	24%
Agency Funnel Explainer	$2,000	260	1.8	$3,120	$3,680	25%

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Why it matters

The Power of POAS

When you switch from ROAS to POAS bidding, the algorithm stops chasing revenue and starts chasing profit. The results compound fast.

Live

POAS Bidding Activated

Available on

Google Ads

Meta Ads

TikTok Ads

Revenue +8%

Profit +17% ↑

Profit uplift after 30 days

+17%

POAS Score

N/A

Client name	Tracking	Total sales	Ad spend	New customers	CAC	ROAS	POAS	Net profit
BB Best Balance	Activated	$274.378	$52.562	1.757	$29.3	5.24	1.75	$93.923	Client →
NH New Hampshire	Activated	$872.733	$214.824	2.834	$56.3	4.14	1.24	$146.923	Client →
SW SportWorld	Activated	$2.123.383	$382.354	20.424	$10.35	6.13	2.08	$734.494	Client →
GG Gastro Gourmet	Activated	$638.284	$78.273	2.093	$39.43	8.23	2.81	$189.384	Client →
GS Gentle Suit	Not activated	$293.459	$135.273	NA	NA	2.24	NA	NA	Client →
FS FluxSoles	Activated	$1.239.483	$424.823	15.854	$28.2	3.41	1.21	$532.551	Client →
TT TechTrend	Activated	$728.392	$129.203	12.299	$9.2	5.83	1.84	$369.288	Client →

Client added successfully

Platform Activation

Connect your ecommerce platform:

Shopify

Shopify Plus

WooCommerce

Magento

BigCommerce

Shopware

Norce

Prestashop

Secure Shopify sync

Shopify

Importing 24 months

Verified Shopify data transfer.

HISTORICAL SYNC24 months

Connecting (5) markets / stores

Importing 429.392 orders

Importing 273.993 encrypted customer data

Importing 1.394 products

Importing costs (COGS, payment fees, shipping)

Client

Best BalanceActivated

Sales$274.378

Ad Spend$52.562

ROAS5.24

Net Profit$93.923

New HampshireActivated

Sales$872.733

Ad Spend$214.824

ROAS4.14

Net Profit$146.923

SportWorldActivated

Sales$2.123.383

Ad Spend$382.354

ROAS6.13

Net Profit$734.494

Gastro GourmetActivated

Sales$638.284

Ad Spend$78.273

ROAS8.23

Net Profit$189.384

Gentle SuitNot activated

Sales$293.459

Ad Spend$135.273

ROAS2.24

Net ProfitNA

FluxSolesActivated

Sales$1.239.483

Ad Spend$424.823

ROAS3.41

Net Profit$532.551

TechTrendActivated

Sales$728.392

Ad Spend$129.203

ROAS5.83

Net Profit$369.288

Client added successfully

Connect your ecommerce platform:

Shopify

Shopify Plus

WooCommerce

Magento

BigCommerce

Shopware

Norce

Prestashop

Secure Shopify sync

Shopify

Importing 24 months

Verified Shopify data transfer.

HISTORICAL SYNC24 months

Connecting (5) markets / stores

Importing 429.392 orders

Importing 273.993 encrypted customer data

Importing 1.394 products

Importing costs (COGS, fees, shipping)

Track what matters.
Optimize campaigns based on true profit.

See your real profit data,
inside every ad manager

The Power of POAS

Get a near real-time view of what’s really happening on the go

PRODUCT

COMPANY

COMPANY

LEGAL

CONTACT

Track what matters.Optimize campaigns based on true profit.

See your real profit data,inside every ad manager

The Power of POAS

Get a near real-time view of what’s really happening on the go

Track what matters.
Optimize campaigns based on true profit.

See your real profit data,
inside every ad manager