Net profit
$0
excl. VAT
12% ahead of target
MER
0.00
7% ahead of target
Peak net profit
$56.8K
Reaktion vs. Triple Whale
The Triple Whale alternative built for scaling true profit.
Triple Whale is solid, but it gets expensive fast. Reaktion is a profit-first platform with every module you need in one place: server-side tracking, POAS optimization, reporting and BI across 10+ platforms, plus a full 30-day trial with hands-on onboarding.
⚡Start 30-day free trial
All modules, no card required
See the comparison
Feature by feature
Certified
Shopify Partner
Certified
Google Ads Partner
Business
Meta Partner
★★★★★
Rated 4.8
Trustpilot
Switched from Triple Whale
We moved our agency off Triple Whale and never looked back. Tracking is accurate and profit-first, reporting is easier and fully automated, the integrations are better, and it costs us less. Offering clients a 30-day free trial to test it themselves closes the deal every time.
Profit-first tracking
Automated reporting
Better integrations
30-day client trials
OH
Owen H.
Agency owner
10+
Supported ecommerce platforms
20+
Native data integrations
30-day
Free trial, every module
37%
Average tracking uplift
The basics
A fair comparison. You decide.
Both platforms track and report on your ecommerce data. Here's where the day-to-day reality differs for most brands and agencies.
Public Shopify App Store ratings and published pricing, June 2026. Triple Whale pricing scales with order volume.
The profit-first platform for ecommerce
Reaktion Dashboard
James
Live performance
Dashboard
Synced 14 sec ago
Marketing channel overview
Revenue incl. VAT by channel
200K
150K
100K
50K
0
Google Ads
$118,600
- Orders
- 57
- Ad spend
- $9,971
- ROAS
- 11.89x
- POAS
- 6.49x
- Gross profit
- $64,755
Campaign performance
Marketing overview
Live campaign data
Campaign
Ad Spend
Revenue
ROAS
Profit
POAS
New Cust. Rev.
On-Sale Rev.
Google Ads
Campaign 1$27,388$121,0294.4x$57,3832.10x$92,482$32,383
Campaign 2$21,993$80,2033.6x$34,1491.55x$62,558$17,645
Meta Ads
Campaign 1$18,420$77,3644.2x$35,7351.94x$50,287$21,662
Campaign 2$14,750$56,0503.8x$24,4851.66x$40,356$10,650
TikTok Ads
Campaign 1$12,840$15,4081.2x-$2,017-0.16x$13,559$5,393
Campaign 2$9,380$21,8402.3x$4,9601.08x$15,620$7,210
Paid social creative analysis
Ad Creative Cockpit
MetaScale
0:18MetaScale
0:21TikTokScale
0:14MetaStop
0:16MetaStop
0:19TikTokStop
0:22Product performance analysis
Product Analytics
SKU profit view
Global performance
Multi-store view
USD
Live market data
Market
Revenue
Net Profit
Orders
MER
POAS
CAC
AOV
🇺🇸 US$185,000$62,0001,4503.56x1.19x$48$128
🇬🇧 UK$72,000$26,0006503.43x1.24x$50$111
🇩🇪 Germany$60,000$23,0005603.16x1.21x$40$107
🇳🇱 Netherlands$36,000$13,5003303.13x1.17x$35$109
🇸🇪 Sweden$28,000$11,0002503.04x1.20x$59$112
🇳🇴 Norway$24,000$9,5001852.82x1.12x$85$130
🇩🇰 Denmark$22,000$8,5001902.93x1.13x$65$116
🌍 Total$427,000$153,5003,6153.32x1.19x$48$118
Custom reports
Report Builder
Live data
Drop a chart here
Drop a chart here
New customer revenue
$16.4K
today
+18% vs last week
Refunds on Google Ads
$842
today
+12% vs last week
Drop a metric here
Drop a metric here
Drop a metric here
Drop a metric here
Orders today
247
+9%
POAS by channel
2.84x
+0.3x
AOV trend
$128
+$6
Return rate
8.2%
+1.1%
Add metrics & charts
New customer revenue
Line chart
Refunds on Google Ads
Line chart
POAS by channel
Bar chart
Orders today
KPI tile
AOV trend
Line chart
Return rate
KPI tile
Feature by feature
Where Reaktion goes further.
The capabilities that matter most for protecting margin and proving ROI, side by side.
The #1 alternative to Triple Whale
Revenue looks good. Profit tells the truth.
The old way of measuring real growth is broken
30-40% of conversions are invisible with pixel tracking
Ad blockers, iOS privacy changes, and cookie restrictions mean your pixel misses up to 40% of actual purchases. You are optimizing on incomplete data.
ROAS hides what actually makes money
A 3x ROAS campaign can lose money once you subtract product costs, shipping, returns, payment fees, and VAT. Revenue is not profit, but your bidding treats it like it is.
Returns destroy reported performance
Fashion brands see 20-30% return rates, yet ad platforms never adjust. Campaigns look profitable until refunds hit weeks later, and by then the budget has moved.
You cannot tell new customers from repeat buyers
Without separating acquisition from retention, you risk spending acquisition budgets on customers who would have bought anyway. CAC becomes meaningless.
Product-level profit is a blind spot
Teams push bestsellers that look great on revenue but have terrible margins or high return rates. Without per-SKU profit data in your ad platform, the algorithm cannot help.
Data lives in 6 different platforms
Google Ads, Meta, TikTok, Shopify, GA4, and spreadsheets each tell a different story. By the time someone builds a report, the numbers are already stale.
Optimize for profit, not revenue
Tell the algorithm to chase profit, not just order value.
Reaktion factors COGS, shipping, payment fees, pick & pack, returns and refunds into every order, then feeds true profit back to Google Ads and Meta. Essential when your product margins vary, and not something Triple Whale optimizes for.
✓
Calculates COGS, shipping, payment fees, pick & pack and returns per order
✓
Feeds true profit back to Google Ads and Meta with one-click setup
✓
Perfect for catalogs with very different product margins
✓
Improves real ROI on your marketing budget, not just reported ROAS
Optimize for true profit with POAS bidding
The Power of POAS
When you switch from ROAS to POAS bidding, the algorithm stops chasing revenue and starts chasing profit. The results compound fast.
Live
POAS Bidding Activated
Available on
Google Ads
Meta Ads
TikTok Ads
Revenue
+8%
Profit
+17% ↑
Profit uplift after 30 days
+17%
POAS Score
N/A
New vs. repeat revenue
€1.42M
New customers
€0.99M
Repeat customers
True new-customer CAC
€38.40
New-customer share
59%
New vs. repeat revenue
Know your real cost to win a new customer.
See which channels, campaigns and ads actually bring new customers, not ones you already own. Reaktion reveals your true CAC on Google Ads and Meta, so you stop paying to re-acquire existing buyers.
✓
Your true cost per unique new customer (CAC)
✓
Exclude existing customers from prospecting campaigns
✓
See which keywords and ads actually generate new customers
✓
Optionally optimize campaigns for new-customer revenue
Compliant first-party data
Track 37% more orders, and send 100% back to your channels.
State-of-the-art server-side tracking on your own first-party data, fully compliant with Consent Mode v2. On average brands recover a 37% tracking uplift versus pixel-only setups, and export 100% of orders to Google Ads, Meta Ads, TikTok Ads, GA4, Klaviyo and more.
✓
Server-side tracking on your own first-party data
✓
100% of orders exported to Google Ads and Meta
✓
Compliant with Consent Mode v2 and modeled conversions
✓
Advanced duplicate-order prevention built in
100%
of orders exported to your channels
v2
Consent Mode compliant, modeled conversions
“Using Reaktion feels like having Triple Whale, Stape and SuperMetrics rolled into one. It’s also more affordable, on far more platforms, and the agency module manages every client from one login.”
Profit-first tracking
Automated reporting
Better integrations
30-day client trials
AM
Alex M.
Ecommerce Elite Growth Agency
Trusted by 2,250+ brands and 350+ agencies
★★★★★
4.9
Shopify App Store
★★★★★
4.8
G2
★★★★★
4.8
Capterra
Switching is easy
Switching from Triple Whale takes about 10 minutes.
No replatforming, no developer, no data loss. We migrate you for free and you can run both tools side by side until you're convinced.
1
Connect your stores & channels
One-click integrations for Shopify, WooCommerce, Meta, Google, TikTok, Klaviyo and more. No code, no developer.
2
Import 2 years of history
Reaktion auto-syncs your orders, products and costs, so you start with full context instead of a blank slate.
3
Run side by side, then switch
Keep Triple Whale running during your 30-day trial, compare the numbers, and move over once you trust them.
✓ Free migration support
✓ No replatforming
✓ Keep your existing pixel
Get started in 10 mins.
Shopify live · sync ongoing
Adam
Platform activation
Connect your ecommerce platform:
Net profit
$0K
↑ 211%
Total sales
$0K
↑ 28%
Orders
0
↑ 12%
Cost per new customer
$0.0
↓ 18%
CLV : CAC Ratio 90d
0.00:1
↑ Good
shopify
Choose an account
to continue to Shopify
Store ready to connect
shopify
Connect store to Reaktion
Approve a simple secure connection so Reaktion can activate your Shopify data flow and start syncing events.
Store
adam-demo-store.myshopify.com
Signed in as
Adam Stenqvist · adam@reaktion-demo.com
Requested access
Demo-only credentials and permissions for the motion sequence.
Secure Shopify sync
Importing 24 months
Verified Shopify data transfer.
Historical sync
24 months
- Connecting (5) markets / stores
- Importing 429.392 orders
- Importing 273.993 encrypted customer data
- Importing 1.394 products
- Importing costs (COGS, payment fees, shipping)
Integrations
Connect every data source in one click.
Plug-and-play integrations across your store, ad channels, analytics, email and affiliate networks, far beyond Shopify-only.
Ecommerce platforms
Shopify
Shopify Plus
W
WooCommerce
M
Magento
B
BigCommerce
P
PrestaShop
N
Norce / Jetshop
D
DanDomain
Marketing channels
Google Ads
Meta Ads
TikTok Ads
Snapchat Ads
Pinterest Ads
K
Klaviyo
Analytics & email
A
Google Analytics 4
U
Universal Analytics
M
Matomo
K
Klaviyo
Affiliate networks
A
Adtraction
P
PartnerAds
S
SalesString
T
Tune networks
Plus Google Search Console, Google Sheets and Slack. See all integrations →
TRIPLE WHALE ALTERNATIVE FOR AGENCIES
Agency Portal
Welcome back
or
M
| Client name | Tracking | Total sales | Ad spend | New customers | CAC | ROAS | POAS | Net profit | |
|---|---|---|---|---|---|---|---|---|---|
BB Best Balance | Activated | $274.378 | $52.562 | 1.757 | $29.3 | 5.24 | 1.75 | $93.923 | Client -> |
NH New Hampshire | Activated | $872.733 | $214.824 | 2.834 | $56.3 | 4.14 | 1.24 | $146.923 | Client -> |
SW SportWorld | Activated | $2.123.383 | $382.354 | 20.424 | $10.35 | 6.13 | 2.08 | $734.494 | Client -> |
GG Gastro Gourmet | Activated | $638.284 | $78.273 | 2.093 | $39.43 | 8.23 | 2.81 | $189.384 | Client -> |
GS Gentle Suit | Not activated | $293.459 | $135.273 | NA | NA | 2.24 | NA | NA | Client -> |
FS FluxSoles | Activated | $1.239.483 | $424.823 | 15.854 | $28.2 | 3.41 | 1.21 | $532.551 | Client -> |
TT TechTrend | Activated | $728.392 | $129.203 | 12.299 | $9.2 | 5.83 | 1.84 | $369.288 | Client -> |
New Client
Add new client
Client added successfully
M
Platform Activation
Connect your ecommerce platform:
M
Secure Shopify sync
Importing 24 months
Verified Shopify data transfer.
HISTORICAL SYNC24 months
Connecting (5) markets / stores
Importing 429.392 orders
Importing 273.993 encrypted customer data
Importing 1.394 products
Importing costs (COGS, payment fees, shipping)
Agency Portal
Welcome back
or
M
Client
BB
Best BalanceActivated
Sales$274.378
Ad Spend$52.562
ROAS5.24
Net Profit$93.923
NH
New HampshireActivated
Sales$872.733
Ad Spend$214.824
ROAS4.14
Net Profit$146.923
SW
SportWorldActivated
Sales$2.123.383
Ad Spend$382.354
ROAS6.13
Net Profit$734.494
GG
Gastro GourmetActivated
Sales$638.284
Ad Spend$78.273
ROAS8.23
Net Profit$189.384
GS
Gentle SuitNot activated
Sales$293.459
Ad Spend$135.273
ROAS2.24
Net ProfitNA
FS
FluxSolesActivated
Sales$1.239.483
Ad Spend$424.823
ROAS3.41
Net Profit$532.551
TT
TechTrendActivated
Sales$728.392
Ad Spend$129.203
ROAS5.83
Net Profit$369.288
Client added successfully
M
Connect your ecommerce platform:
M
Secure Shopify sync
Importing 24 months
Verified Shopify data transfer.
HISTORICAL SYNC24 months
Connecting (5) markets / stores
Importing 429.392 orders
Importing 273.993 encrypted customer data
Importing 1.394 products
Importing costs (COGS, fees, shipping)
Common questions
Everything you need to switch with confidence.
Can I bring my data over from Triple Whale?
Yes. When you connect your store, Reaktion auto-imports up to 2 years of order, product and cost history, so you start with full context, not a blank slate.
Do I need a developer to switch?
No. Our integrations are genuinely plug-and-play. Most teams are live in under 10 minutes with no code, and every plan includes a hands-on onboarding call.
Will switching disrupt my current tracking?
No. Reaktion runs alongside your existing pixel. Once it proves its uplift, you can route its server-side events into your current setup without triggering a new learning phase.
How does pricing compare?
Reaktion replaces separate tracking, reporting and BI tools in one platform with every module included, typically at a lower total cost. Pricing scales with stores and monthly orders.
Is my data secure and compliant?
Yes. First-party, server-side data, fully aligned with Google Consent Mode v2, hosted in EU data centers in Stockholm and Frankfurt.
Try Reaktion free for 30 days. Compare for yourself.
Start free in minutes, or let us migrate you from Triple Whale on a call. Every plan includes hands-on onboarding. Live in under 10 minutes, no replatforming.
⚡Start free trial
30-day trial, all modules
Book a migration call
Free, white-glove migration
