Start FREE ($0 trial) Book demo

Better Reports Platform for Shopify: A Comprehensive Guide

28 Jun 2024
The best alternative to Shopify's reports and dashboards

When most people think of ecommerce, the first name or brand that tends to come to mind is Shopify.

Since its inception, it has been transformed into the leading platform for online merchants looking to establish and grow their online presence.

Reaktion provides 45+ out-of-the-box reporting templates as well as 100% customizable reports and dashboards with the aim of better reporting options than the native Shopify reports.

Given the importance of reporting, it is no surprise that there are a plethora of reporting apps to select from on Shopify like better reports for Shopify.

That being said, finding the right solution is important for informed decision-making and strategic growth.

The right reporting tool enables you to track sales performance and analyse customer behaviour, providing you with insights that can be used to refine marketing strategies, enhance overall profitability, and optimise inventory management.

The aim of this detailed guide is to explore what Shopify reporting is, its key features, and what you can do with the data gleamed from better reporting.

It doesn’t matter if you are just starting your ecommerce journey or are a seasoned merchant, understanding the importance of Shopify reporting is essential.

This is especially true if you intend to remain competitive.

Ecommerce Reports for Shopify

Understanding Better Reports for Shopify 

Better Reports for Shopify is a specialised tool and application designed to provide comprehensive insights into an online store’s performance.

These reports typically contain important metrics such as sales performance, customer behaviour, inventory management, and marketing effectiveness.

Unlike the traditional reporting options available on the Shopify platform, Better Reports offers improved customisation, advanced analytics, and intuitive controls that ensure merchants have all the data they need to make informed decisions.

Importance of Effective Reporting for Shopify Businesses

Effective reporting is very important for Shopify businesses looking to thrive in an ever-competitive landscape.

As an ecommerce merchant, leveraging the detailed insights provided by better reporting can help you gain an understanding of their customer’s preference  and identity trends.

The detailed insights can also enable them to better anticipate market shifts.

They can also help you refine your marketing strategy, optimise your product offerings and improve operational efficiency.

When it comes down to it, robust reporting means every merchant can get accurate performance tracking, which in turn means goals, and strategies can be set accordingly.

Key Features to Look for in a Reporting Platform

It often becomes difficult to choose the right tool as there are various reporting apps on the market.

Here are the top features a reporting tool should have:

Static Reports

Static reports are reports that include data from a particular period. This type of report can be useful in guiding decision making.

This feature can be used to discuss employee performance or project progress. 

While all good reporting platforms should have a static reporting feature, this shouldn’t be the sole feature. The best reporting platform also has real-time reports.

Live Reporting

The best reports platform is one that offers real-time reporting, with up to date information.

Having accurate data can ensure you make the best business decisions.

By being able to access real-time data, you and your team are sure to be on the same page.

Another added benefit of this feature is the fact that it helps reduce any workflow delays.

Easy to Use Templates

It goes without saying that creating a report from the ground up can be challenging, particularly, when there isn’t enough time.

During situations like this, having a report template can come in handy.

A great reporting tool come with inbuilt templates that can be used for various purposes.

Customisation Capabilities

The best reporting tools have customisation features that enable businesses to add a dash of innovation and creativity to their reports.

This feature means colours, layouts, tables, and other elements can be added to the report.

Integrations Support

While some reports platforms may state that they offer an all in one solution to reporting, the simple fact is, there isn’t a single tool that can meet all the requirements of an ecommerce company.

For this reason, organisations need to have a suite of connected apps to function. 

The best report platform offers seamless integration to various tools, ensuring they remain in sync.

Interactive Reporting Dashboards

Nothing beats an interactive and intuitive dashboard.

The best reporting platform should enable you filter your data using different options. It should also help you view data from unique perspective.

This feature can be helpful in providing compact and transparent data, enabling merchants to make informed decisions.

Drag-and-Drop Reporting

The right reporting platform should enable you add components without any issues. 

To this end, it should have the drag-and-drop feature that lets you include data, visualisation models and any other elements into a dashboard.

Data Visualisation

A reporting platform should be able to generate reports that provide insights at a glance.

To this end, it should have various data visualisation types such as pie charts, timeline charts, line graphs, scatter plots, data maps and more.

E-commerce Marketing Reporting Essentials

Ecommerce Reporting Essentials

It goes without saying that ecommerce reporting is vital as it helps merchants understand the frequently confusing world of online transactions and customer interactions.

This section of the article touches on ecommerce reporting, its definition, types and more.

What is Ecommerce reporting?

Ecommerce reporting can be described as the process of analysing and interpreting data gained from various sources such as online transactions, marketing efforts and customer behaviour, within an ecommerce platform.

All of this collated data is then transformed by the reporting platform into meaning insights that can help guide strategy development and decision-making.

What type of reports can be generated from an ecommerce site?

There are quite a number of reports to be generated from an ecommerce platform. 

These reports include sales reports, traffic reports, marketing reports, conversion reports, inventory reports, and customer reports.

Why ecommerce reporting is crucial for Shopify merchants?

In simple terms, ecommerce reporting can provide Shopify merchants with the information they need to remain successful in an extremely competitive landscape.

When Shopify merchants leverage ecommerce analysis reports, they gain crucial insights into their store performance, market trends, and customer preference.

Ecommerce reporting enables them to optimise their marketing strategies, improve their customer experience, and product offerings; all of which ultimately drive profitability and growth.

With that in mind, it is essential that you find the right ecommerce reporting tool. 

Reaktion’s Ecommerce & Marketing Reporting tool is a celebrated option that all Shopify Merchants should consider.

For one, this ecommerce reporting tool helps consolidate all essential marketing and ecommerce metrics into one intuitive platform.

It also features extensive customisability, enabling its users to create bespoke reports that meet their specific requirements. 

Reaktion’s Ecommerce & Marketing Reporting tool also provides access to more than 50 inbuilt report templates and dashboards, ensuring creating a report doesn’t have to be an arduous and drawn out process. 

With no need for manual report generation, Reaktion’s tool helps to streamline the reporting process, while providing valuable insights Shopify merchants need to succeed.

Key metrics to track in ecommerce reporting

Conclusion : Better Reports for Shopify

The significance of ecommerce marketing reporting for Shopify merchants cannot be overstated.

Gaining access to valuable insights on business performance, customer experience and more can make or mar the success of any eCommerce organisation. 

Given the importance or eCommerce reporting, it is essential that merchants select the right reporting platform that works for them.

Some factors to consider are real-time reporting, customisation, integration with other essential apps, and easy to use templates. 

Want to test Reaktion 100% free for 10 days?

Plug&Play advanced server-side tracking, realtime dashboards, CLV analytics, 1st party audience segments (CDP), custom reporting, attribution and customer journey. All your data in one single platform.

Connect your ecommerce store(s), marketing channels and set up serverside tracking in less than 10 minutes. The record is 4 mins and 34 secs for 3 Shopify stores and serverside tracking for Google Ads and Meta Ads.

Free sign uparrow

Latest posts

See all blog posts